Åland
Accommodation and Travel Stats

November 2019

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Åland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,000
16 %
icon: finland 3,300
19 %
icon: foreign 4,700
13 %
Top 3:
Sweden
3,700
1 %
Lithuania
340
236 %
Germany
133
16 %
Visitors icon
Visitors
icon: star 4,700
15 %
icon: finland 2,100
18 %
icon: foreign 2,600
12 %
Top 3:
Sweden
2,300
6 %
Germany
49
12 %
Lithuania
48
182 %
Capacity icon
Capacity
icon: establishment 31
0 %
icon: room 1,100
1 %
icon: bed 2,600
4 %
Weather icon
Weather
icon: temperature 5.2 °C
0.2 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

8,000 registered bed nights

In November 2019, 8,000 bed nights were recorded in Åland (-15.7 %), of which 3,300 nights were spent by domestic visitors and 4,700 nights by foreigners. Domestic bed nights decreased 19 percent and foreign bed nights decreased 13 percent. In total, bed nights decreased 16 percent from last year's November.

Most foreign bed nights were recorded for travelers from Sweden (3,700 nights).

6,600 nights (-9.4 %) were spend by leisure visitors and 1,400 nights (-36.0 %) by business visitors.

Between January and November, 168,000 bed nights (+2.1 %) were recorded for domestic visitors and 222,000 (-0.3 %) for foreigners in Åland, in total 390,000 (+0.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Åland out of total bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 1.0 %.

4,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased 15 percent compared to earlier year. Of all arrivals, 44.1 percent were domestic, and 55.9 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Åland on average 1.6 nights (-0.02) and foreigners 1.8 nights (-0.01).

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

31 accommodation establishments (+0)
1,100 rooms (-8)
2,600 beds (-101)

Room utilization 15.5 % (-0.5)
Unsold rooms 930
Bed utilization 11.6 % (-0.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "åland + keyword"

Google searches for "åland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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