Accommodation and Travel Stats

September 2020


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Åland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,700
60 %
icon: finland 8,600
31 %
icon: foreign 3,100
82 %
Visitors icon
icon: star 5,900
64 %
icon: finland 4,600
38 %
icon: foreign 1,300
86 %
Capacity icon
icon: establishment 63
6 %
icon: room 1,400
11 %
icon: bed 4,500
1 %
utilization icon
icon: room 15 %
50 %
icon: bed 8 %
62 %
Weather icon
icon: temperature 13.7 °C
0.6 °C

11,700 registered bed nights

In September 2020, 11,700 registered bed nights were recorded in Åland (-60.3 %), of which 8,600 nights were spent by domestic visitors and 3,100 nights by foreigners. Registered domestic bed nights decreased 31 percent and registered foreign bed nights decreased 82 percent. In total, registered bed nights decreased 60 percent from last year's September.

9,400 nights (-62.7 %) were spend by leisure visitors and 2,300 nights (-46.7 %) by business visitors.

Between January and September, 124,000 registered bed nights (-21.7 %) were recorded for domestic visitors and 21,900 (-89.6 %) for foreigners in Åland, in total 146,000 (-60.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.9 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Åland out of total registered bed nights was 0.9 % (-0.7 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 3.4 %.

5,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 64 percent compared to earlier year. Of all registered arrivals, 78.3 percent were domestic, and 21.7 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Åland on average 1.9 nights (+0.2) and foreigners 2.4 nights (+0.53).

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

63 accommodation establishments (-4)
1,400 rooms (-183)
4,500 beds (-56)

Room utilization 15.4 % (-16)
Unsold rooms 1,200
Bed utilization 8.0 % (-13)

Registered room utilization for establishments

Global Google searches for "åland + keyword"

Google searches for "åland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard