Accommodation and Travel Stats

February 2020


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Åland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,600
5 %
icon: finland 3,100
3 %
icon: foreign 3,500
13 %
Visitors icon
icon: star 3,900
8 %
icon: finland 1,900
3 %
icon: foreign 2,000
13 %
Capacity icon
icon: establishment 51
82 %
icon: room 1,200
31 %
icon: bed 3,100
46 %
utilization icon
icon: room 0.17
19 %
icon: bed 0.13
Weather icon
icon: temperature 2.7 °C
1.3 °C

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased five percent

In February 2020, 6,600 bed nights were recorded in Åland (+4.8 %), of which 3,100 nights were spent by domestic visitors and 3,500 nights by foreigners. Domestic bed nights decreased three percent and foreign bed nights increased 13 percent. In total, bed nights increased five percent from last year's February.

5,200 nights (+13.4 %) were spend by leisure visitors and 1,400 nights (-18.7 %) by business visitors.

Between January and February, 6,500 bed nights (-13.6 %) were recorded for domestic visitors and 6,600 (+17.2 %) for foreigners in Åland, in total 13,100 (-0.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Åland out of total bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.6 %.

3,900 tourists arrived to accommodation

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all arrivals, 48.1 percent were domestic, and 51.9 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Åland on average 1.6 nights (-0.1) and foreigners 1.7 nights (0.0).

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

51 accommodation establishments (+23)
1,200 rooms (+290)
3,100 beds (+980)

Room utilization 16.8 % (+2.7)
Unsold rooms 1,000
Bed utilization 13.3 %

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "åland + keyword"

Google searches for "åland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard