Åland
Accommodation and Travel Stats

April 2020

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Åland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,500
91 %
icon: finland 1,100
87 %
icon: foreign 370
95 %
Top 3:
Lithuania
210
386 %
Estonia
40
90 %
Poland
30
2,900 %
Visitors icon
Visitors
icon: star 490
94 %
icon: finland 450
89 %
icon: foreign 37
99 %
Top 3:
Sweden
9.0
100 %
Russia
9.0
70 %
Estonia
8.0
95 %
Capacity icon
Capacity
icon: establishment 60
40 %
icon: room 1,400
14 %
icon: bed 4,100
22 %
utilization icon
Utilization
icon: room 0.04
81 %
icon: bed 0.02
87 %
Weather icon
Weather
icon: temperature 4.8 °C
0.5 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,500 registered bed nights

In April 2020, 1,500 bed nights were recorded in Åland (-90.9 %), of which 1,100 nights were spent by domestic visitors and 370 nights by foreigners. Domestic bed nights decreased 87 percent and foreign bed nights decreased 95 percent. In total, bed nights decreased 91 percent from last year's April.

Most foreign bed nights were recorded for travelers from Lithuania (210 nights).

730 nights (-95.0 %) were spend by leisure visitors and 760 nights (-61.5 %) by business visitors.

Between January and April, 8,700 bed nights (-56.7 %) were recorded for domestic visitors and 7,200 (-62.0 %) for foreigners in Åland, in total 15,900 (-59.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Åland out of total bed nights was 0.8 % (-0.3 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 2.2 %.

490 tourists arrived to accommodation

Arrivals to registered accommodation decreased 94 percent compared to earlier year. Of all arrivals, 92.5 percent were domestic, and 7.5 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Åland on average 2.5 nights (+0.53) and foreigners 9.9 nights (+8.0).

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

60 accommodation establishments (+17)
1,400 rooms (+167)
4,100 beds (+740)

Room utilization 4.3 % (-18)
Unsold rooms 1,300
Bed utilization 2.2 % (-14)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "åland + keyword"

Google searches for "åland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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