Accommodation and Travel Stats

June 2020


This is a non-premium report and don’t show the last 12 months data.

For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >

Åland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 22,800
64 %
icon: finland 21,800
36 %
icon: foreign 1,000
97 %
Visitors icon
icon: star 12,100
61 %
icon: finland 11,600
32 %
icon: foreign 540
96 %
Capacity icon
icon: establishment 74
0 %
icon: room 1,700
1 %
icon: bed 5,300
11 %
utilization icon
icon: room 22 %
54 %
icon: bed 14 %
65 %
Weather icon
icon: temperature 16.5 °C
1.8 °C

22,800 registered bed nights

In June 2020, 22,800 registered bed nights were recorded in Åland (-64.2 %), of which 21,800 nights were spent by domestic visitors and 1,000 nights by foreigners. Registered domestic bed nights decreased 36 percent and registered foreign bed nights decreased 97 percent. In total, registered bed nights decreased 64 percent from last year's June.

19,500 nights (-67.8 %) were spend by leisure visitors and 3,400 nights (+3.3 %) by business visitors.

Between January and June, 34,400 registered bed nights (-52.4 %) were recorded for domestic visitors and 8,500 (-87.2 %) for foreigners in Åland, in total 42,900 (-69.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.0 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Åland out of total registered bed nights was 2.0 % (-0.8 percentage points), out of domestic bed nights 2.0 % and foreign bed nights 2.0 %.

12,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 61 percent compared to earlier year. Of all registered arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Åland on average 1.9 nights (-0.12) and foreigners 1.9 nights (-0.21).

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

74 accommodation establishments (+0)
1,700 rooms (+16)
5,300 beds (+500)

Room utilization 22.3 % (-26)
Unsold rooms 1,300
Bed utilization 13.6 % (-25)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "åland + keyword"

Google searches for "åland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Share this report

Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard