Åland
Accommodation and Travel Stats

October 2019

Åland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 13,700
9 %
icon: finland 6,200
5 %
icon: foreign 7,400
12 %
Top 3:
Sweden
5,300
8 %
Lithuania
670
12 %
Russia
200
101 %
Visitors icon
Visitors
icon: star 7,200
13 %
icon: finland 3,500
11 %
icon: foreign 3,700
15 %
Top 3:
Sweden
3,100
13 %
Lithuania
133
14 %
Germany
90
15 %
Capacity icon
Capacity
icon: establishment 44
4 %
icon: room 1,300
11 %
icon: bed 3,400
10 %
Weather icon
Weather
icon: temperature 7.6 °C
0.7 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

13,700 registered bed nights

In October 2019, 13,700 bed nights were recorded in Åland (-9.1 %), of which 6,200 nights were spent by domestic visitors and 7,400 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights decreased 12 percent. In total, bed nights decreased nine percent from last year's October.

Most foreign bed nights were recorded for travelers from Sweden (5,300 nights).

11,800 nights (-1.9 %) were spend by leisure visitors and 1,900 nights (-37.6 %) by business visitors.

Between January and October, 165,000 bed nights (+2.6 %) were recorded for domestic visitors and 218,000 (+0.0 %) for foreigners in Åland, in total 382,000 (+1.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Åland out of total bed nights was 0.8 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 1.7 %.

7,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 13 percent compared to earlier year. Of all arrivals, 48.3 percent were domestic, and 51.7 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Åland on average 1.8 nights (+0.1) and foreigners 2.0 nights (+0.06).

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

44 accommodation establishments (-2)
1,300 rooms (-158)
3,400 beds (-400)

Room utilization 19.1 % (+2.1)
Unsold rooms 1,000
Bed utilization 13.5 % (+1.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "åland + keyword"

Google searches for "åland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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