Accommodation and Travel Stats

September 2019


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Åmål: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,500
icon: sweden 1,700
icon: foreign 820
Top 3:
Visitors icon
icon: star 1,500
icon: sweden 1,100
icon: foreign 450
Accommodation Sales icon
Accommodation Sales
icon: star 1.5 mill. SEK
Average prices:
576.20 SEK
1,789.30 SEK
545.30 SEK
Capacity icon
icon: establishment 8.0
33 %
icon: room 91
21 %
icon: bed 166
22 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



2,500 registered bed nights

In September 2019, 2,500 bed nights were recorded in Åmål, of which 1,700 nights were spent by domestic visitors and 820 nights by foreigners.

Most foreign bed nights were recorded for travelers from Norway (620 nights).

310 rooms were booked by leisure visitors and 510 rooms by business visitors.

Between January and September, 28,300 bed nights were recorded for domestic visitors and 16,300 for foreigners in Åmål, in total 44,600 nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Åmål out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,500 tourists arrived to accommodation

Of all arrivals, 70.7 percent were domestic, and 29.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Åmål on average 1.6 nights and foreigners 1.8 nights.

Ferry arrivals from different harbors

Accommodation sales 1.5 million SEK

Registered accommodation sales in September were 1.5 million SEK.

Average prices

= change at least 10 %
September 2019
Change jan-September 2019
Adr (Registered) 1,800 SEK 1,500 SEK
Bed Night (Registered) 580 SEK 330 SEK
Revpar (Registered) 550 SEK 610 SEK

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+2)
91 rooms (+16)
166 beds (+30)

Room utilization 30.5 %
Unsold rooms 63
Bed utilization 52.0 %

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "åmål + keyword"

Google searches for "åmål" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard