Accommodation and Travel Stats
Åre: Tourism in a nutshell
56,700 registered bed nights
In March 2020, 56,700 bed nights were recorded in Åre (-33.3 %), of which 50,300 nights were spent by domestic visitors and 6,400 nights by foreigners. Domestic bed nights decreased 30 percent and foreign bed nights decreased 49 percent. In total, bed nights decreased 33 percent from last year's March.
19,800 rooms (-22.8 %) were booked by leisure visitors and 3,200 rooms (-57.0 %) by business visitors.
Between January and March, 155,000 bed nights (-20.4 %) were recorded for domestic visitors and 30,800 (-27.9 %) for foreigners in Åre, in total 186,000 (-21.8 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
19,600 tourists arrived to accommodation
Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all arrivals, 89.2 percent were domestic, and 10.8 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Åre on average 2.9 nights (-0.15) and foreigners 3.0 nights (+0.13).
12,300 air travelers
The airport received a total of 12,300 passengers, which means air passenger arrivals decreased 57 percent.
Of local passengers, 10.5 % arrived from abroad, thus the share of domestic passengers was 89.5 %.
In addition, there were 12,600 passengers departing the airport (-58.0 %), therefore the total number of trips via the airport was 24,900 (-57.7 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 31.0 million SEK
Registered accommodation sales in March were 31.0 million SEK (-16.5 million).
Registered January-March sales were 108.1 million SEK and they decreased 36.4 million euro from the previous year.
|Adr (Registered)||1,300 SEK||-6.2 %||1,400 SEK||-7.6 %|
|Revpar (Registered)||590 SEK||-26.2 %||740 SEK||-17.1 %|
|Bed Night (Registered)||550 SEK||-2.3 %||580 SEK||-4.4 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
58 accommodation establishments (-3)
1,700 rooms (-230)
5,300 beds (-750)
Room utilization 44.0 % (-12)
Unsold rooms 960
Bed utilization 35.7 % (-10)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "åre"
Global Google searches for "åre + keyword"
Google searches for "åre" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.31/10 (-0.29).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia