Åre
Accommodation and Travel Stats

March 2020

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Åre: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 56,700
33 %
icon: sweden 50,300
30 %
icon: foreign 6,400
49 %
Visitors icon
Visitors
icon: star 19,600
31 %
icon: sweden 17,500
27 %
icon: foreign 2,100
52 %
Accommodation Sales icon
Accommodation Sales
icon: star 31.0 mill. SEK
35 %
Average prices:
Night
545.90 SEK
12.60 SEK
Room
1,344.10 SEK
88.60 SEK
RevPAR
591.90 SEK
209.70 SEK
Capacity icon
Capacity
icon: establishment 58
5 %
icon: room 1,700
12 %
icon: bed 5,300
12 %
utilization icon
Utilization
icon: room 0.44
21 %
icon: bed 0.36
22 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

56,700 registered bed nights

In March 2020, 56,700 bed nights were recorded in Åre (-33.3 %), of which 50,300 nights were spent by domestic visitors and 6,400 nights by foreigners. Domestic bed nights decreased 30 percent and foreign bed nights decreased 49 percent. In total, bed nights decreased 33 percent from last year's March.

19,800 rooms (-22.8 %) were booked by leisure visitors and 3,200 rooms (-57.0 %) by business visitors.

Between January and March, 155,000 bed nights (-20.4 %) were recorded for domestic visitors and 30,800 (-27.9 %) for foreigners in Åre, in total 186,000 (-21.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.0 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Åre out of total bed nights was 2.0 % (+0.1 percentage points), out of domestic bed nights 2.1 % and foreign bed nights 1.6 %.

19,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all arrivals, 89.2 percent were domestic, and 10.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Åre on average 2.9 nights (-0.15) and foreigners 3.0 nights (+0.13).

12,300 air travelers

The airport received a total of 12,300 passengers, which means air passenger arrivals decreased 57 percent.

Of local passengers, 10.5 % arrived from abroad, thus the share of domestic passengers was 89.5 %.

In addition, there were 12,600 passengers departing the airport (-58.0 %), therefore the total number of trips via the airport was 24,900 (-57.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 31.0 million SEK

Registered accommodation sales in March were 31.0 million SEK (-16.5 million).

Registered January-March sales were 108.1 million SEK and they decreased 36.4 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,300 SEK -6.2 % 1,400 SEK -7.6 %
Revpar (Registered) 590 SEK -26.2 % 740 SEK -17.1 %
Bed Night (Registered) 550 SEK -2.3 % 580 SEK -4.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

58 accommodation establishments (-3)
1,700 rooms (-230)
5,300 beds (-750)

Room utilization 44.0 % (-12)
Unsold rooms 960
Bed utilization 35.7 % (-10)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "åre + keyword"

Google searches for "åre" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.31/10 (-0.29).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedavia

More information available at the dashboard

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