Åre
Accommodation and Travel Stats

December 2019

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Åre: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 45,900
13 %
icon: sweden 38,400
14 %
icon: foreign 7,500
11 %
Visitors icon
Visitors
icon: star 13,500
22 %
icon: sweden 11,300
20 %
icon: foreign 2,200
33 %
Accommodation Sales icon
Accommodation Sales
icon: star 24.0 mill. SEK
8 %
Average prices:
Night
521.80 SEK
30.40 SEK
Room
1,366.90 SEK
198.60 SEK
RevPAR
572.40 SEK
154.70 SEK
Capacity icon
Capacity
icon: establishment 51
6 %
icon: room 1,500
9 %
icon: bed 4,600
14 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

45,900 registered bed nights

In December 2019, 45,900 bed nights were recorded in Åre (-13.3 %), of which 38,400 nights were spent by domestic visitors and 7,500 nights by foreigners. Domestic bed nights decreased 14 percent and foreign bed nights decreased 11 percent. In total, bed nights decreased 13 percent from last year's December.

15,200 rooms (+6.7 %) were booked by leisure visitors and 2,300 rooms (-2.3 %) by business visitors.

Between January and December, 522,000 bed nights (+5.5 %) were recorded for domestic visitors and 117,000 (-6.6 %) for foreigners in Åre, in total 639,000 (+3.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.3 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Åre out of total bed nights was 1.3 % (-0.2 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 1.0 %.

13,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 22 percent compared to earlier year. Of all arrivals, 83.6 percent were domestic, and 16.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Åre on average 3.4 nights (+0.24) and foreigners 3.4 nights (+0.83).

35,100 air travelers

The airport received a total of 35,100 passengers, which means air passenger arrivals decreased 14 percent.

Of local passengers, 10.7 % arrived from abroad, thus the share of domestic passengers was 89.3 %.

In addition, there were 34,900 passengers departing the airport (-17.3 %), therefore the total number of trips via the airport was 31,600 (-11.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 24.0 million SEK

Registered accommodation sales in December were 24.0 million SEK (-2.1 million).

Registered January-December sales were 293.3 million SEK and they increased 40.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,400 SEK -12.7 % 1,300 SEK -6.5 %
Revpar (Registered) 570 SEK -21.3 % 530 SEK -10.6 %
Bed Night (Registered) 520 SEK 6.2 % 460 SEK 12.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

51 accommodation establishments (-3)
1,500 rooms (+130)
4,600 beds (-750)

Room utilization 41.9 % (-4.6)
Unsold rooms 900
Bed utilization 37.9 % (-0.96)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "åre + keyword"

Google searches for "åre" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.47/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedavia

More information available in the dashboard

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