Åre
Accommodation and Travel Stats

September 2020

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Åre: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

31,700

12 %

29,800

5 %

2,000

59 %

Top 3:

Germany

340

1 %

Norway

154

95 %

Netherlands

110

4 %

Visitors

16,600

9 %

15,400

3 %

1,200

51 %

Accommodation Sales

14.2 mill. SEK

10 %

Average prices:

Night

448.30 SEK

9.40 SEK

Room

1,056.10 SEK

98.40 SEK

RevPAR

355.90 SEK

10.00 SEK

Capacity

2 %

1,600

9 %

4,800

3 %

Utilization

34 %

7 %

26 %

8 %

31,700 registered bed nights

In September 2020, 31,700 registered bed nights were recorded in Åre (-12.3 %), of which 29,800 nights were spent by domestic visitors and 2,000 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights decreased 59 percent. In total, registered bed nights decreased 12 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (340 nights).

11,900 rooms (+6.7 %) were booked by leisure visitors and 1,500 rooms (-71.5 %) by business visitors.

Between January and September, 322,000 registered bed nights (-28.2 %) were recorded for domestic visitors and 41,400 (-57.6 %) for foreigners in Åre, in total 363,000 (-33.5 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.0 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Åre out of total registered bed nights was 1.0 % (+0.2 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.4 %.

16,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased nine percent compared to earlier year. Of all registered arrivals, 92.8 percent were domestic, and 7.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Åre on average 1.9 nights (-0.05) and foreigners 1.7 nights (-0.32).

3,400 air travelers

The airport received a total of 3,400 passengers, which means air passenger arrivals decreased 83 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 3,500 passengers departing the airport (-83.6 %), therefore the total number of trips via the airport was 7,000 (-83.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 14.2 million SEK

Registered accommodation sales in September were 14.2 million SEK (-1.6 million).

Registered January-September sales were 174.0 million SEK and they decreased 79.4 million euro from the previous year.

Average prices

= change at least 10 %
	September 2020 Amount	Change	jan-September 2020 Amount	Change
Adr (Registered)	1,100 SEK	10.3 %	1,200 SEK	-4.9 %
Bed Night (Registered)	450 SEK	2.2 %	480 SEK	3.2 %
Revpar (Registered)	360 SEK	2.9 %	440 SEK	-23.6 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

49 accommodation establishments (+1)
1,600 rooms (-155)
4,800 beds (-126)

Room utilization 33.7 % (-2.4)
Unsold rooms 1,000
Bed utilization 26.2 % (-2.3)

Registered room utilization for establishments

Global Google searches for "åre"

Global Google searches for "åre + keyword"

Google searches for "åre" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.11/10 (-0.68).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Booking.Com, Statistics Sweden, Swedavia

More information available at the dashboard

Åre Accommodation and Travel Stats