Askersund
Accommodation and Travel Stats

July 2020

Askersund: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 32,600
3 %
icon: sweden 32,500
12 %
icon: foreign 120
96 %
Top 3:
Norway
14
99 %
Germany
11
99 %
Poland
9.0
85 %
Visitors icon
Visitors
icon: star 12,800
6 %
icon: sweden 12,800
3 %
icon: foreign 37
97 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.6 mill. SEK
9 %
Average prices:
Night
171.80 SEK
10.70 SEK
Room
2,152.10 SEK
231.80 SEK
RevPAR
1,051.00 SEK
81.80 SEK
Capacity icon
Capacity
icon: establishment 10
25 %
icon: room 172
19 %
icon: bed 360
25 %
utilization icon
Utilization
icon: room 49 %
17 %
icon: bed 289 %
17 %

Registered bed nights increased three percent

In July 2020, 32,600 registered bed nights were recorded in Askersund (+2.5 %), of which 32,500 nights were spent by domestic visitors and 120 nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights decreased 96 percent. In total, registered bed nights increased three percent from last year's July.

Most foreign registered bed nights were recorded for travelers from Norway (14 nights).

1,300 rooms (-0.6 %) were booked by leisure visitors and 1,300 rooms (-4.3 %) by business visitors.

Between January and July, 59,600 registered bed nights (+7.7 %) were recorded for domestic visitors and 390 (-92.7 %) for foreigners in Askersund, in total 60,000 (-1.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 9.3 million registered bed nights (-31.2 %) were recorded in the whole country, of which 8.8 million nights (-6.0 %) were spent by domestic visitors and 557,000 nights (-86.8 %) by foreigners.

The market share of Askersund out of total registered bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.0 %.

12,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased six percent compared to earlier year. Of all registered arrivals, 99.7 percent were domestic, and 0.3 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Askersund on average 2.5 nights (+0.22) and foreigners 3.2 nights (+0.86).

Ferry arrivals from different harbors

Accommodation sales 5.6 million SEK

Registered accommodation sales in July were 5.6 million SEK (+477,000).

Registered January-July sales were 14.3 million SEK and they decreased 2.6 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 2,200 SEK 12.1 % 1,400 SEK 15.2 %
Revpar (Registered) 1,100 SEK -7.2 % 450 SEK -19.8 %
Bed Night (Registered) 172 SEK 6.6 % 240 SEK -14.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+2)
172 rooms (+28)
360 beds (+73)

Room utilization 48.8 % (-10)
Unsold rooms 88
Bed utilization 289.1 % (-59)

Registered room utilization for establishments

Global Google searches for "askersund + keyword"

Google searches for "askersund" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in July was 7.59/10 (-0.6).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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