Borås
Accommodation and Travel Stats

March 2020

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Borås: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 9,800
49 %
icon: sweden 8,600
47 %
icon: foreign 1,200
60 %
Visitors icon
Visitors
icon: star 5,400
50 %
icon: sweden 4,700
48 %
icon: foreign 680
62 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.0 mill. SEK
41 %
Average prices:
Night
810.30 SEK
116.70 SEK
Room
1,126.10 SEK
89.70 SEK
RevPAR
365.10 SEK
261.20 SEK
Capacity icon
Capacity
icon: establishment 13
18 %
icon: room 660
3 %
icon: bed 1,200
6 %
utilization icon
Utilization
icon: room 0.32
46 %
icon: bed 0.25
50 %
Weather icon
Weather
icon: temperature 2.6 °C
0.7 °C
icon: rainfall 102 mm
49 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

9,800 registered bed nights

In March 2020, 9,800 bed nights were recorded in Borås (-49.2 %), of which 8,600 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights decreased 47 percent and foreign bed nights decreased 60 percent. In total, bed nights decreased 49 percent from last year's March.

2,300 rooms (-60.9 %) were booked by leisure visitors and 4,800 rooms (-32.9 %) by business visitors.

Between January and March, 34,800 bed nights (-19.7 %) were recorded for domestic visitors and 6,200 (-37.7 %) for foreigners in Borås, in total 41,000 (-23.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Borås out of total bed nights was 0.4 % (-0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.3 %.

5,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 87.3 percent were domestic, and 12.7 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Borås on average 1.8 nights (+0.02) and foreigners 1.8 nights (+0.1).

Ferry arrivals from different harbors

Accommodation sales 8.0 million SEK

Registered accommodation sales in March were 8.0 million SEK (-5.5 million).

Registered January-March sales were 29.5 million SEK and they decreased 6.6 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,100 SEK 8.7 % 1,100 SEK 2.4 %
Bed Night (Registered) 810 SEK 16.8 % 720 SEK 6.4 %
Revpar (Registered) 370 SEK -41.7 % 460 SEK -20.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+2)
660 rooms (-24)
1,200 beds (-73)

Room utilization 32.4 % (-28)
Unsold rooms 450
Bed utilization 24.8 % (-25)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "borås + keyword"

Google searches for "borås" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 7.83/10 (-0.21).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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