Accommodation and Travel Stats
Borås: Tourism in a nutshell
9,800 registered bed nights
In March 2020, 9,800 bed nights were recorded in Borås (-49.2 %), of which 8,600 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights decreased 47 percent and foreign bed nights decreased 60 percent. In total, bed nights decreased 49 percent from last year's March.
2,300 rooms (-60.9 %) were booked by leisure visitors and 4,800 rooms (-32.9 %) by business visitors.
Between January and March, 34,800 bed nights (-19.7 %) were recorded for domestic visitors and 6,200 (-37.7 %) for foreigners in Borås, in total 41,000 (-23.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
5,400 tourists arrived to accommodation
Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 87.3 percent were domestic, and 12.7 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Borås on average 1.8 nights (+0.02) and foreigners 1.8 nights (+0.1).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 8.0 million SEK
Registered accommodation sales in March were 8.0 million SEK (-5.5 million).
Registered January-March sales were 29.5 million SEK and they decreased 6.6 million euro from the previous year.
|Adr (Registered)||1,100 SEK||8.7 %||1,100 SEK||2.4 %|
|Bed Night (Registered)||810 SEK||16.8 %||720 SEK||6.4 %|
|Revpar (Registered)||370 SEK||-41.7 %||460 SEK||-20.9 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
13 accommodation establishments (+2)
660 rooms (-24)
1,200 beds (-73)
Room utilization 32.4 % (-28)
Unsold rooms 450
Bed utilization 24.8 % (-25)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "borås"
Global Google searches for "borås + keyword"
Google searches for "borås" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 7.83/10 (-0.21).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute