Accommodation and Travel Stats
Borgholm: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
23,300 registered bed nights
In September 2020, 23,300 registered bed nights were recorded in Borgholm (-36.5 %), of which 21,600 nights were spent by domestic visitors and 1,700 nights by foreigners. Registered domestic bed nights decreased 37 percent and registered foreign bed nights decreased 30 percent. In total, registered bed nights decreased 36 percent from last year's September.
Most foreign registered bed nights were recorded for travelers from Germany (800 nights).
3,800 rooms (-10.4 %) were booked by leisure visitors and 940 rooms (+1.6 %) by business visitors.
Between January and September, 832,000 registered bed nights (-7.3 %) were recorded for domestic visitors and 18,500 (-82.6 %) for foreigners in Borgholm, in total 851,000 (-15.3 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
11,300 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all registered arrivals, 92.6 percent were domestic, and 7.4 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Borgholm on average 2.1 nights (-0.18) and foreigners 2.1 nights (-0.1).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 7.2 million SEK
Registered accommodation sales in September were 7.2 million SEK (-2.4 million).
Registered January-September sales were 183.0 million SEK and they decreased 31.4 million euro from the previous year.
|Adr (Registered)||1,500 SEK||-18.5 %||4,300 SEK||16.9 %|
|Revpar (Registered)||430 SEK||-24.7 %||1,400 SEK||-11.8 %|
|Bed Night (Registered)||310 SEK||17.7 %||220 SEK||0.7 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
43 accommodation establishments (+2)
640 rooms (+53)
1,800 beds (+146)
Room utilization 28.5 % (-2.3)
Unsold rooms 460
Bed utilization 50.2 % (-27)
Registered room utilization for establishments
Global Google searches for "borgholm"
Global Google searches for "borgholm + keyword"
Google searches for "borgholm" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.06/10 (-0.29).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden