Borgholm
Accommodation and Travel Stats

September 2021

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Borgholm: Tourism in a nutshell

icon: star 26,200
12 %
icon: sweden 23,300
8 %
icon: foreign 2,900
65 %
icon: star 12,900
14 %
icon: sweden 11,700
11 %
icon: foreign 1,300
52 %
icon: star 10.9 mill. SEK
51 %
Average prices:
Night
417.70 SEK
107.50 SEK
Room
1,528.30 SEK
11.40 SEK
RevPAR
499.20 SEK
66.30 SEK
icon: establishment 54
26 %
icon: room 760
19 %
icon: bed 2,100
17 %
icon: room 33 %
14 %
icon: bed 43 %
15 %

Registered bed nights increased 12 percent

In September 2021, 26,200 registered bed nights were recorded in Borgholm (+12.4 %), of which 23,300 nights were spent by domestic visitors and 2,900 nights by foreigners. Registered domestic bed nights increased eight percent and registered foreign bed nights increased 65 percent. In total, registered bed nights increased 12 percent from last year's September.

5,500 rooms (+43.2 %) were booked by leisure visitors and 1,700 rooms (+78.7 %) by business visitors.

Between January and September, 1.1 million registered bed nights (+27.7 %) were recorded for domestic visitors and 45,800 (+147.5 %) for foreigners in Borgholm, in total 1.1 million (+30.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 4.1 million registered bed nights (+30.6 %) were recorded in the whole country, of which 3.4 million nights (+24.9 %) were spent by domestic visitors and 723,000 nights (+65.9 %) by foreigners.

The market share of Borgholm out of total registered bed nights was 0.6 % (-0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.4 %.

12,900 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 90.2 percent were domestic, and 9.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Borgholm on average 2.0 nights (-0.06) and foreigners 2.3 nights (+0.18).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 10.9 million SEK

Registered accommodation sales in September were 10.9 million SEK (+3.7 million).

Registered January-September sales were 278.8 million SEK and they increased 95.8 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 1,500 SEK 0.8 % 4,100 SEK -3.5 %
Revpar (Registered) 500 SEK 15.3 % 1,800 SEK 28.4 %
Bed Night (Registered) 420 SEK 34.6 % 250 SEK 17.0 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

54 accommodation establishments (+11)
760 rooms (+120)
2,100 beds (+300)

Room utilization 32.7 % (+4.1)
Unsold rooms 510
Bed utilization 42.7 % (-7.5)

Registered room utilization for establishments

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.1/10 (+0.05).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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