Borgholm
Accommodation and Travel Stats

March 2020

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Borgholm: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,400
35 %
icon: sweden 2,300
36 %
icon: foreign 155
1 %
Visitors icon
Visitors
icon: star 630
5 %
icon: sweden 600
1 %
icon: foreign 35
44 %
Accommodation Sales icon
Accommodation Sales
icon: star 865,000 SEK
21 %
Average prices:
Night
359.20 SEK
62.50 SEK
Room
853.10 SEK
107.30 SEK
RevPAR
120.60 SEK
0.80 SEK
Capacity icon
Capacity
icon: establishment 17
6 %
icon: room 320
0 %
icon: bed 850
0 %
utilization icon
Utilization
icon: room 0.14
12 %
icon: bed 0.12
17 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,400 registered bed nights

In March 2020, 2,400 bed nights were recorded in Borgholm (-34.6 %), of which 2,300 nights were spent by domestic visitors and 155 nights by foreigners. Domestic bed nights decreased 36 percent and foreign bed nights increased one percent. In total, bed nights decreased 35 percent from last year's March.

800 rooms (+41.0 %) were booked by leisure visitors and 220 rooms (-62.0 %) by business visitors.

Between January and March, 4,600 bed nights (-42.9 %) were recorded for domestic visitors and 580 (+37.6 %) for foreigners in Borgholm, in total 5,200 (-38.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Borgholm out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

630 tourists arrived to accommodation

Arrivals to registered accommodation decreased five percent compared to earlier year. Of all arrivals, 94.5 percent were domestic, and 5.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Borgholm on average 3.8 nights (-2.1) and foreigners 4.4 nights (+2.0).

Ferry arrivals from different harbors

Accommodation sales 865,000 SEK

Registered accommodation sales in March were 865,000 SEK (-228,000).

Registered January-March sales were 1.6 million SEK and they decreased 815,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 850 SEK -11.2 % 760 SEK -44.4 %
Bed Night (Registered) 360 SEK 21.1 % 300 SEK 7.5 %
Revpar (Registered) 121 SEK -0.7 % 100 SEK -26.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (+1)
320 rooms (+0)
850 beds (+0)

Room utilization 14.1 % (+1.5)
Unsold rooms 270
Bed utilization 11.7 % (-2.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "borgholm + keyword"

Google searches for "borgholm" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (September 2019)

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.35/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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