Borgholm
Accommodation and Travel Stats

December 2019

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Borgholm: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,800
46 %
icon: sweden 2,500
37 %
icon: foreign 340
172 %
Visitors icon
Visitors
icon: star 710
34 %
icon: sweden 660
37 %
icon: foreign 46
53 %
Accommodation Sales icon
Accommodation Sales
icon: star 965,000 SEK
12 %
Average prices:
Night
343.40 SEK
227.10 SEK
Room
1,234.40 SEK
52.30 SEK
RevPAR
194.80 SEK
90.30 SEK
Capacity icon
Capacity
icon: establishment 13
18 %
icon: room 240
1 %
icon: bed 590
11 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 46 percent

In December 2019, 2,800 bed nights were recorded in Borgholm (+46.0 %), of which 2,500 nights were spent by domestic visitors and 340 nights by foreigners. Domestic bed nights increased 37 percent and foreign bed nights increased 172 percent. In total, bed nights increased 46 percent from last year's December.

470 rooms (-13.2 %) were booked by leisure visitors and 320 rooms (-19.4 %) by business visitors.

Between January and December, 909,000 bed nights (-2.8 %) were recorded for domestic visitors and 108,000 (+7.1 %) for foreigners in Borgholm, in total 1.0 million (-1.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Borgholm out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

710 tourists arrived to accommodation

Arrivals to registered accommodation decreased 34 percent compared to earlier year. Of all arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Borgholm on average 3.7 nights (+2.0) and foreigners 7.5 nights (+3.3).

Ferry arrivals from different harbors

Accommodation sales 965,000 SEK

Registered accommodation sales in December were 965,000 SEK (-133,000).

Registered January-December sales were 219.4 million SEK and they increased 148.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,200 SEK 4.4 % 3,500 SEK 183.5 % 
Bed Night (Registered) 340 SEK -39.8 %  220 SEK 211.1 % 
Revpar (Registered) 195 SEK -31.7 %  1,400 SEK 158.4 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+2)
240 rooms (+2)
590 beds (-75)

Room utilization 15.8 % (-8.3)
Unsold rooms 210
Bed utilization 22.0 % (+5.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "borgholm + keyword"

Google searches for "borgholm" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.35/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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