Borlänge
Accommodation and Travel Stats

March 2020

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Borlänge: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 20,000
45 %
icon: sweden 19,400
45 %
icon: foreign 670
36 %
Visitors icon
Visitors
icon: star 9,300
46 %
icon: sweden 8,900
46 %
icon: foreign 330
48 %
Accommodation Sales icon
Accommodation Sales
icon: star 10.2 mill. SEK
46 %
Average prices:
Night
510.30 SEK
16.80 SEK
Room
1,120.50 SEK
153.00 SEK
RevPAR
441.10 SEK
374.00 SEK
Capacity icon
Capacity
icon: establishment 14
8 %
icon: room 780
2 %
icon: bed 1,900
1 %
utilization icon
Utilization
icon: room 0.39
38 %
icon: bed 0.35
42 %
Weather icon
Weather
icon: temperature 1.8 °C
1.5 °C
icon: rainfall 42 mm
30 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

20,000 registered bed nights

In March 2020, 20,000 bed nights were recorded in Borlänge (-44.7 %), of which 19,400 nights were spent by domestic visitors and 670 nights by foreigners. Domestic bed nights decreased 45 percent and foreign bed nights decreased 36 percent. In total, bed nights decreased 45 percent from last year's March.

5,500 rooms (-38.4 %) were booked by leisure visitors and 3,600 rooms (-40.1 %) by business visitors.

Between January and March, 91,000 bed nights (-12.3 %) were recorded for domestic visitors and 3,200 (-22.6 %) for foreigners in Borlänge, in total 94,200 (-12.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Borlänge out of total bed nights was 0.7 % (-0.1 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.2 %.

9,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 46 percent compared to earlier year. Of all arrivals, 96.5 percent were domestic, and 3.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Borlänge on average 2.2 nights (+0.05) and foreigners 2.0 nights (+0.39).

Ferry arrivals from different harbors

Accommodation sales 10.2 million SEK

Registered accommodation sales in March were 10.2 million SEK (-8.9 million).

Registered January-March sales were 50.2 million SEK and they decreased 6.6 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,100 SEK -12.0 % 1,300 SEK -3.1 %
Bed Night (Registered) 510 SEK -3.2 % 530 SEK 1.3 %
Revpar (Registered) 440 SEK -45.9 % 730 SEK -20.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+1)
780 rooms (+12)
1,900 beds (+15)

Room utilization 39.4 % (-25)
Unsold rooms 470
Bed utilization 35.1 % (-25)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "borlänge + keyword"

Google searches for "borlänge" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 7.9/10 (+0.17).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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