Central Finland
Accommodation and Travel Stats

March 2021

Central Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 66,200
34 %
icon: finland 64,200
24 %
icon: foreign 2,000
86 %
Top 3:
Netherlands
990
32 %
Estonia
158
98 %
United Kingdom
130
68 %
Visitors icon
Visitors (February)
icon: star 30,900
39 %
icon: finland 30,200
34 %
icon: foreign 750
86 %
Top 3:
Netherlands
450
16 %
Estonia
73
97 %
Germany
36
93 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 2.8 mill. €
46 %
Average prices:
Night
43.00 €
10.40 €
Room
107.10 €
6.10 €
RevPAR
36.10 €
25.50 €
Capacity icon
Capacity (February)
icon: establishment 42
7 %
icon: room 2,900
7 %
icon: bed 8,800
4 %
Foreign Visitor Spending icon
Foreign Visitor Spending (February)
icon: foreign 328,000 €
86 %
Daily Visitors
12,500 €
Overnight Visitors
316,000 €
Weather icon
Weather
icon: temperature -2.8 °C
2.4 °C
icon: rainfall 20 mm
16 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

66,200 registered bed nights (February)

In February 2021, 66,200 bed nights were recorded in Central Finland (-33.5 %), of which 64,200 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights decreased 24 percent and foreign bed nights decreased 86 percent. In total, bed nights decreased 34 percent from last year's February.

Most foreign bed nights were recorded for travelers from Netherlands (990 nights).

50,800 nights (-20.6 %) were spend by leisure visitors and 15,400 nights (-56.7 %) by business visitors.

Between January and February, 104,000 bed nights (-26.0 %) were recorded for domestic visitors and 3,600 (-88.4 %) for foreigners in Central Finland, in total 108,000 (-37.2 %) nights.

Registered bed nights

Bed nights target market monitoring

Market share 7.3 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Central Finland out of total bed nights was 7.3 % (+2.0 percentage points), out of domestic bed nights 7.6 % and foreign bed nights 3.4 %.

Bed nights comparison between regions

Domestic bed nights comparison between regions

Foreign bed nights comparison between regions

30,900 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 39 percent compared to earlier year. Of all arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Central Finland on average 2.1 nights (+0.26) and foreigners 2.7 nights (+0.03).

Ferry arrivals from different harbors

Foreign visitors and their consumption (February)

The number of foreign visitors in February was 1,700 (-86.4 %). Out of them 131 were on a daytrip and 1,500 stayed at least for one night.

The cumulative number of foreign visitors between January and February was 3,200 (-86.9 %).

Total consumption of these visitors in Central Finland in February was 328,000 euro (196 per visitor). Overnight visitors spent 316,000 euro and day visitors 12,500 euro. Between January and February the consumption was 618,000 euro.

Accommodation sales 2.8 million euro (February)

Registered accommodation sales in February were 2.8 million euro (-2.5 million).

Registered January-February sales were 4.6 million euro and they decreased 4.3 million euro from the previous year.

Average prices

= change at least 10 %
February 2021
Amount
Change jan-February 2021
Amount
Change
Adr (Registered) 107 € -5.4 % 97 € -8.1 %
Bed Night (Registered) 43 € -19.4 % 43 € -17.3 %
Revpar (Registered) 36 € -41.4 % 28 € -43.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

42 accommodation establishments (-3)
2,900 rooms (-210)
8,800 beds (-360)

Room utilization 33.7 % (-21)
Unsold rooms 1,900
Bed utilization 26.9 % (-11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research

Keski-Suomen liitto
Cygnaeuksenkatu 1, 40100 Jyväskylä

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