Central Finland
Accommodation and Travel Stats

July 2022

Central Finland: Tourism in a nutshell

icon: star 110,000
18 %
icon: finland 99,400
8 %
icon: foreign 11,100
506 %
Top 3:
Germany
3,100
2,037 %
Poland
760
1,630 %
Sweden
670
277 %
icon: star 59,100
18 %
icon: finland 53,600
9 %
icon: foreign 5,500
879 %
Top 3:
Germany
2,400
5,244 %
Denmark
450
3,129 %
Sweden
360
409 %
Average prices:
Night
51.20 €
8.70 €
Room
107.00 €
9.20 €
RevPAR
55.10 €
13.00 €
icon: establishment 57
4 %
icon: room 3,400
8 %
icon: bed 10,100
5 %
icon: foreign 3.2 mill. €
879 %
Daily Visitors
312,000 €
Overnight Visitors
2.9 mill. €
icon: temperature 16.5 °C
3.2 °C
icon: rainfall 94 mm
26 mm

Registered bed nights increased 18 percent (June)

Registered bednights in Central Finland in June increased 18 percent compared to year before. Bednights were recorded in Central Finland in June 2022 110,000, of which for Finns 99,400 and for foreign visitors 11,100. Therefore domestic bed nights increased eight percent and foreign bed nights increased 510 percent. In total, bed nights increased 18 percent from last year's June.

Most foreign bed nights were recorded for travelers from Germany (3,100 nights).

76,700 nights (+13.3 %) were spend by leisure visitors and 33,800 nights (+31.0 %) by business visitors.

Between January and June, bed nights in Central Finland were in total 498,000 (+46.0 % compared to year before), of which domestic were 459,000 (+38.2 % compared to year before) and foreign visitors 39,200 (+329.4 % compared to year before). In Finland bed nights were between January and June in total 9.5 million (+63.8 % compared to year before), of which domestic were 7.5 million (+37.6 % compared to year before) and foreign visitors 2.0 million (+455.5 % compared to year before).

Registered bed nights

Registered bed nights by country of arrival

Market share 5.2 percent (June)

Total of 2.1 million registered bed nights (+24.5 %) were recorded in the whole country, of which 1.8 million nights (+8.2 %) were spent by domestic visitors and 367,000 nights (+357.2 %) by foreigners.

The market share of Central Finland out of total registered bed nights was 5.2 % (-0.3 percentage points), out of domestic bed nights 5.6 % and foreign bed nights 3.0 %.

Comparison of registered bed nights between regions

59,100 tourists arrived to registered accommodation (June)

Arrivals to registered accommodation increased 18 percent compared to earlier year. Of all registered arrivals, 90.7 percent were domestic, and 9.3 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Central Finland on average 1.9 nights (0.0) and foreigners 2.0 nights (-1.2).

18 air travelers (Jyväskylä)

The airport received a total of 18 passengers, which means air passenger arrivals decreased 60 percent.

Of local passengers, 22.2 % arrived from abroad, thus the share of domestic passengers was 77.8 %.

In addition, there were 23 passengers departing the airport (-54.0 %), therefore the total number of trips via the airport was 41 (-56.8 %).

Arriving passengers (excl. transfers) (Jyväskylä)

Arriving passengers from (Jyväskylä)

Passengers on transfers from (Jyväskylä)

Departing passengers to (Jyväskylä)

Ferry arrivals from different harbors

Foreign visitors and their consumption (June)

The number of foreign visitors in June was 17,600 (+878.9 %). Out of them 3,300 were on a daytrip and 14,300 stayed at least for one night.

The cumulative number of foreign visitors between January and June was 47,800 (+431.1 %).

Total consumption of these visitors in Central Finland in June was 3.2 million euro (185 per visitor). Overnight visitors spent 2.9 million euro and day visitors 312,000 euro. Between January and June the consumption was 9.0 million euro.

Accommodation sales 6.9 million euro (June)

Total accommodation sales in June were 6.9 million euro (+1.7 million). The share of Airbnb and Vrbo was 17.6 percent. Therefore, registered accommodation sales were 5.7 million euro (+1.7 million) and non-registered sales 1.2 million euro (+26,000).

Total January-June sales were 29.3 million euro and they increased 9.0 million euro from the previous year.

Average prices

= change at least 10 %
June 2022
Amount
Change jan-June 2022
Amount
Change
Adr (Non-Registered) 133 € -8.1 % 135 € -10.4 %
Adr (Registered) 107 € 9.4 % 103 € 9.5 %
Revpar (Non-Registered) 79 € -7.1 % 72 € -9.0 %
Revpar (Registered) 55 € 30.8 % 44 € 49.8 %
Bed Night (Registered) 51 € 20.6 % 48 € 12.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (June)

Registered Accommodation

57 accommodation establishments (+2)
3,400 rooms (+260)
10,100 beds (+470)

Room utilization 51.5 % (+8.4)
Unsold rooms 1,700
Bed utilization 34.5 % (+4.3)

Airbnb and Vrbo

750 accommodation establishments (+64)
660 apartments (+29)
1,400 rooms (-3)

Apartment utilization 59.1 % (+0.22)
Unsold apartments 270

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research

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