Central Finland
Accommodation and Travel Stats

September 2021

Central Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 87,600
4 %
icon: finland 82,400
1 %
icon: foreign 5,200
68 %
Visitors icon
Visitors (August)
icon: star 52,600
13 %
icon: finland 50,200
12 %
icon: foreign 2,400
47 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 3.8 mill. €
7 %
Average prices:
Night
43.80 €
1.60 €
Room
92.00 €
4.00 €
RevPAR
36.30 €
1.20 €
Capacity icon
Capacity (August)
icon: establishment 56
3 %
icon: room 3,300
3 %
icon: bed 9,900
3 %
Foreign Visitor Spending icon
Foreign Visitor Spending (August)
icon: foreign 1.6 mill. €
47 %
Daily Visitors
178,000 €
Overnight Visitors
1.4 mill. €
Weather icon
Weather
icon: temperature 7.8 °C
3.2 °C
icon: rainfall 38 mm
32 mm

Registered bed nights increased four percent (August)

In August 2021, 87,600 registered bed nights were recorded in Central Finland (+3.5 %), of which 82,400 nights were spent by domestic visitors and 5,200 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights increased 68 percent. In total, registered bed nights increased four percent from last year's August.

60,600 nights (+2.6 %) were spend by leisure visitors and 27,000 nights (+5.6 %) by business visitors.

Between January and August, 579,000 registered bed nights (+19.8 %) were recorded for domestic visitors and 18,300 (-57.4 %) for foreigners in Central Finland, in total 597,000 (+13.5 %) registered nights.

Registered bed nights

Bed nights target market monitoring

Market share 4.3 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Central Finland out of total registered bed nights was 4.3 % (-0.8 percentage points), out of domestic bed nights 4.6 % and foreign bed nights 2.0 %.

Bed nights comparison between regions

Domestic bed nights comparison between regions

Foreign bed nights comparison between regions

52,600 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 13 percent compared to earlier year. Of all registered arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Central Finland on average 1.6 nights (-0.17) and foreigners 2.2 nights (+0.27).

Ferry arrivals from different harbors

Foreign visitors and their consumption (August)

The number of foreign visitors in August was 8,700 (+46.6 %). Out of them 1,900 were on a daytrip and 6,800 stayed at least for one night.

The cumulative number of foreign visitors between January and August was 23,900 (-43.0 %).

Total consumption of these visitors in Central Finland in August was 1.6 million euro (181 per visitor). Overnight visitors spent 1.4 million euro and day visitors 178,000 euro. Between January and August the consumption was 4.4 million euro.

Accommodation sales 3.8 million euro (August)

Registered accommodation sales in August were 3.8 million euro (+265,000).

Registered January-August sales were 25.1 million euro and they increased 1.7 million euro from the previous year.

Average prices

= change at least 10 %
August 2021
Amount
Change jan-August 2021
Amount
Change
Adr (Registered) 92 € 4.5 % 96 € 1.7 %
Bed Night (Registered) 44 € 3.8 % 42 € -5.5 %
Revpar (Registered) 36 € 3.5 % 35 € -3.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

56 accommodation establishments (-2)
3,300 rooms (-114)
9,900 beds (-260)

Room utilization 39.4 % (-0.4)
Unsold rooms 2,000
Bed utilization 26.3 % (+1.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research

Keski-Suomen liitto
Lutakonaukio 7, 40100 Jyväskylä

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