Central Finland
Accommodation and Travel Stats

October 2022

Central Finland: Tourism in a nutshell

icon: star 72,000
25 %
icon: finland 68,200
25 %
icon: foreign 3,800
35 %
Top 3:
Estonia
440
35 %
Germany
350
43 %
France
320
14 %
icon: star 42,800
16 %
icon: finland 41,000
17 %
icon: foreign 1,800
30 %
Top 3:
Estonia
340
141 %
Sweden
160
24 %
Germany
149
9 %
icon: star 4.3 mill. €
19 %
Average prices:
Night
59.40 €
4.40 €
Room
100.30 €
4.80 €
RevPAR
44.80 €
10.20 €
icon: establishment 46
4 %
icon: room 3,100
0 %
icon: bed 9,200
1 %
icon: room 45 %
15 %
icon: bed 25 %
24 %
icon: temperature 6.1 °C
0.2 °C
icon: rainfall 2 mm
81 mm

72,000 registered bed nights

Registered bednights in Central Finland in October decreased 25 percent compared to year before. Bednights were recorded in Central Finland in October 2022 72,000, of which for Finns 68,200 and for foreign visitors 3,800. Therefore domestic bed nights decreased 25 percent and foreign bed nights decreased 35 percent. In total, bed nights decreased 25 percent from last year's October.

Most foreign bed nights were recorded for travelers from Estonia (440 nights).

40,600 nights (-28.2 %) were spend by leisure visitors and 31,400 nights (-21.1 %) by business visitors.

Between January and October, bed nights in Central Finland were in total 889,000 (+14.9 % compared to year before), of which domestic were 815,000 (+9.7 % compared to year before) and foreign visitors 73,900 (+137.0 % compared to year before). In Finland bed nights were between January and October in total 18.6 million (+28.7 % compared to year before), of which domestic were 14.8 million (+11.3 % compared to year before) and foreign visitors 3.9 million (+218.4 % compared to year before).

Registered bed nights

Registered bed nights by country of arrival

Market share 4.3 percent

Total of 1.7 million registered bed nights (+0.7 %) were recorded in the whole country, of which 1.4 million nights (-6.4 %) were spent by domestic visitors and 305,000 nights (+52.6 %) by foreigners.

The market share of Central Finland out of total registered bed nights was 4.3 % (-1.5 percentage points), out of domestic bed nights 5.0 % and foreign bed nights 1.2 %.

Comparison of registered bed nights between regions

42,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all registered arrivals, 95.7 percent were domestic, and 4.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Central Finland on average 1.7 nights (-0.17) and foreigners 2.1 nights (-2.1).

4.0 air travelers (Jyväskylä)

The airport received a total of 4.0 passengers, which means air passenger arrivals decreased 100 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 4.0 passengers departing the airport (-99.6 %), therefore the total number of trips via the airport was 8.0 (-99.6 %).

Arriving passengers (excl. transfers) (Jyväskylä)

Arriving passengers from (Jyväskylä)

Passengers on transfers from (Jyväskylä)

Departing passengers to (Jyväskylä)

Ferry arrivals from different harbors

Accommodation sales 5.4 million euro

Total accommodation sales in October were 5.4 million euro (-800,000). The share of Airbnb and Vrbo was 20.6 percent. Therefore, registered accommodation sales were 4.3 million euro (-1.0 million) and non-registered sales 1.1 million euro (+222,000).

Total January-October sales were 55.9 million euro and they increased 10.8 million euro from the previous year.

Average prices

= change at least 10 %
October 2022
Amount
Change jan-October 2022
Amount
Change
Adr (Non-Registered) 139 € 2.6 % 135 € -7.7 %
Adr (Registered) 100 € -4.6 % 105 € 7.4 %
Revpar (Non-Registered) 76 € 14.4 % 77 € -3.4 %
Bed Night (Registered) 59 € 8.0 % 51 € 13.0 %
Revpar (Registered) 45 € -18.5 % 48 € 24.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

46 accommodation establishments (-2)
3,100 rooms (-3)
9,200 beds (-84)

Room utilization 44.6 % (-7.6)
Unsold rooms 1,700
Bed utilization 25.2 % (-8.1)

Airbnb and Vrbo

760 accommodation establishments (+128)
640 apartments (+80)
1,400 rooms (+177)

Apartment utilization 55.1 % (+5.4)
Unsold apartments 290

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Meteostat, Statistics Finland, Tak Research

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