Central Finland
Accommodation and Travel Stats
March 2021
Central Finland: Tourism in a nutshell
66,200
64,200
2,000
30,900
30,200
750
2.8 mill. €
42
2,900
8,800
328,000 €
-2.8 °C
20 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
66,200 registered bed nights (February)
In February 2021, 66,200 bed nights were recorded in Central Finland (-33.5 %), of which 64,200 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights decreased 24 percent and foreign bed nights decreased 86 percent. In total, bed nights decreased 34 percent from last year's February.
Most foreign bed nights were recorded for travelers from Netherlands (990 nights).
50,800 nights (-20.6 %) were spend by leisure visitors and 15,400 nights (-56.7 %) by business visitors.
Between January and February, 104,000 bed nights (-26.0 %) were recorded for domestic visitors and 3,600 (-88.4 %) for foreigners in Central Finland, in total 108,000 (-37.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights target market monitoring
Bed nights comparison between regions
Domestic bed nights comparison between regions
Foreign bed nights comparison between regions
30,900 tourists arrived to accommodation (February)
Arrivals to registered accommodation decreased 39 percent compared to earlier year. Of all arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Central Finland on average 2.1 nights (+0.26) and foreigners 2.7 nights (+0.03).
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (February)
The number of foreign visitors in February was 1,700 (-86.4 %). Out of them 131 were on a daytrip and 1,500 stayed at least for one night.
The cumulative number of foreign visitors between January and February was 3,200 (-86.9 %).
Total consumption of these visitors in Central Finland in February was 328,000 euro (196 per visitor). Overnight visitors spent 316,000 euro and day visitors 12,500 euro. Between January and February the consumption was 618,000 euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 2.8 million euro (February)
Registered accommodation sales in February were 2.8 million euro (-2.5 million).
Registered January-February sales were 4.6 million euro and they decreased 4.3 million euro from the previous year.
Average prices
|
February 2021
Amount |
Change |
jan-February 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 107 € | -5.4 % | 97 € | -8.1 % |
| Bed Night (Registered) | 43 € | -19.4 % | 43 € | -17.3 % |
| Revpar (Registered) | 36 € | -41.4 % | 28 € | -43.6 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (February)
Registered Accommodation
42 accommodation establishments (-3)
2,900 rooms (-210)
8,800 beds (-360)
Room utilization 33.7 % (-21)
Unsold rooms 1,900
Bed utilization 26.9 % (-11)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "central finland"
Global Google searches for "central finland + keyword"
Google searches for "central finland" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research
Keski-Suomen liitto
Cygnaeuksenkatu 1, 40100 Jyväskylä
More information available at the dashboard