Central Finland
Accommodation and Travel Stats

December 2020

Central Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 41,800
38 %
icon: finland 41,000
34 %
icon: foreign 820
86 %
Visitors icon
Visitors (November)
icon: star 24,100
44 %
icon: finland 23,800
41 %
icon: foreign 310
87 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 2.1 mill. €
50 %
Average prices:
Night
49.20 €
11.90 €
Room
84.20 €
6.80 €
RevPAR
23.50 €
19.30 €
Capacity icon
Capacity (November)
icon: establishment 43
10 %
icon: room 2,900
7 %
icon: bed 8,800
3 %
Foreign Visitor Spending icon
Foreign Visitor Spending (November)
icon: foreign 164,000 €
87 %
Daily Visitors
6,200 €
Overnight Visitors
158,000 €
Weather icon
Weather
icon: temperature -0.9 °C
0.2 °C
icon: rainfall 55 mm
15 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

41,800 registered bed nights (November)

In November 2020, 41,800 bed nights were recorded in Central Finland (-38.4 %), of which 41,000 nights were spent by domestic visitors and 820 nights by foreigners. Domestic bed nights decreased 34 percent and foreign bed nights decreased 86 percent. In total, bed nights decreased 38 percent from last year's November.

22,700 nights (-25.6 %) were spend by leisure visitors and 19,100 nights (-49.0 %) by business visitors.

Between January and November, 643,000 bed nights (-25.6 %) were recorded for domestic visitors and 46,500 (-61.7 %) for foreigners in Central Finland, in total 690,000 (-30.0 %) nights.

Registered bed nights

Bed nights target market monitoring

Market share 5.1 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Central Finland out of total bed nights was 5.1 % (+0.8 percentage points), out of domestic bed nights 5.6 % and foreign bed nights 0.9 %.

Bed nights comparison between regions

Domestic bed nights comparison between regions

Foreign bed nights comparison between regions

24,100 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 44 percent compared to earlier year. Of all arrivals, 98.7 percent were domestic, and 1.3 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Central Finland on average 1.7 nights (+0.19) and foreigners 2.7 nights (+0.17).

Ferry arrivals from different harbors

Foreign visitors and their consumption (November)

The number of foreign visitors in November was 840 (-86.7 %). Out of them 65 were on a daytrip and 770 stayed at least for one night.

The cumulative number of foreign visitors between January and November was 46,800 (-72.0 %).

Total consumption of these visitors in Central Finland in November was 164,000 euro (196 per visitor). Overnight visitors spent 158,000 euro and day visitors 6,200 euro. Between January and November the consumption was 8.9 million euro.

Accommodation sales 2.1 million euro (November)

Registered accommodation sales in November were 2.1 million euro (-2.1 million).

Registered January-November sales were 31.4 million euro and they decreased 19.5 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Registered) 84 € -7.4 % 92 € -3.9 %
Bed Night (Registered) 49 € -19.5 %  45 € -11.9 % 
Revpar (Registered) 23 € -45.2 %  34 € -25.5 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (November)

Registered Accommodation

43 accommodation establishments (-5)
2,900 rooms (-200)
8,800 beds (-310)

Room utilization 27.9 % (-19)
Unsold rooms 2,100
Bed utilization 15.5 % (-9.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research

Keski-Suomen liitto
Cygnaeuksenkatu 1, 40100 Jyväskylä

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