Central Finland
Accommodation and Travel Stats

April 2022

Central Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 92,400
80 %
icon: finland 85,500
71 %
icon: foreign 6,900
380 %
Top 3:
Estonia
1,900
1,420 %
Netherlands
1,000
71 %
Latvia
530
3,453 %
Visitors icon
Visitors (March)
icon: star 49,200
122 %
icon: finland 46,500
114 %
icon: foreign 2,700
459 %
Top 3:
Estonia
720
1,426 %
Netherlands
440
67 %
Germany
320
732 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 4.4 mill. €
99 %
Average prices:
Night
47.90 €
4.60 €
Room
104.50 €
4.40 €
RevPAR
47.40 €
18.70 €
Capacity icon
Capacity (March)
icon: establishment 44
5 %
icon: room 3,000
7 %
icon: bed 9,100
4 %
utilization icon
Utilization (March)
icon: room 45 %
58 %
icon: bed 33 %
61 %
Weather icon
Weather
icon: temperature 1.3 °C
1.7 °C
icon: rainfall 57 mm
8 mm

Registered bed nights increased 80 percent (March)

Registered bednights in Central Finland in March increased 80 percent compared to year before. Bednights were recorded in Central Finland in March 2022 92,400, of which for Finns 85,500 and for foreign visitors 6,900. Therefore domestic bed nights increased 71 percent and foreign bed nights increased 380 percent. In total, bed nights increased 80 percent from last year's March.

Most foreign bed nights were recorded for travelers from Estonia (1,900 nights).

63,100 nights (+72.7 %) were spend by leisure visitors and 29,300 nights (+98.2 %) by business visitors.

Between January and March, bed nights in Central Finland were in total 232,000 (+45.7 % compared to year before), of which domestic were 212,000 (+37.5 % compared to year before) and foreign visitors 20,000 (+299.5 % compared to year before). In Finland bed nights were between January and March in total 4.2 million (+72.1 % compared to year before), of which domestic were 3.1 million (+36.1 % compared to year before) and foreign visitors 1.1 million (+595.8 % compared to year before).

Registered bed nights

Registered bed nights by country of arrival

Market share 5.2 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Central Finland out of total registered bed nights was 5.2 % (-0.7 percentage points), out of domestic bed nights 6.1 % and foreign bed nights 1.8 %.

Comparison of registered bed nights between regions

49,200 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 122 percent compared to earlier year. Of all registered arrivals, 94.6 percent were domestic, and 5.4 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Central Finland on average 1.8 nights (-0.46) and foreigners 2.6 nights (-0.42).

940 air travelers (Jyväskylä)

The airport received a total of 940 passengers, which means air passenger arrivals increased 13,300 percent.

Of local passengers, 76.7 % arrived from abroad, thus the share of domestic passengers was 23.3 %.

In addition, there were 930 passengers departing the airport (+15,366.7 %), therefore the total number of trips via the airport was 1,900 (+14,261.5 %).

Arriving passengers (excl. transfers) (Jyväskylä)

Arriving passengers from (Jyväskylä)

Passengers on transfers from (Jyväskylä)

Departing passengers to (Jyväskylä)

Ferry arrivals from different harbors

Foreign visitors and their consumption (March)

The number of foreign visitors in March was 9,400 (+459.1 %). Out of them 1,200 were on a daytrip and 8,200 stayed at least for one night.

The cumulative number of foreign visitors between January and March was 20,800 (+330.4 %).

Total consumption of these visitors in Central Finland in March was 1.8 million euro (190 per visitor). Overnight visitors spent 1.7 million euro and day visitors 118,000 euro. Between January and March the consumption was 4.0 million euro.

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 142 € -13.0 % 135 € -11.9 %
Revpar (Non-Registered) 71 € -6.9 % 68 € -13.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

630 accommodation establishments (-4)
550 apartments (-28)
1,200 rooms (-77)

Apartment utilization 49.7 % (+3.0)
Unsold apartments 280

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research

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