Central Finland
Accommodation and Travel Stats

June 2021

Central Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 94,500
58 %
icon: finland 92,600
58 %
icon: foreign 1,900
49 %
Top 3:
Estonia
400
108 %
Netherlands
210
15 %
Sweden
195
200 %
Visitors icon
Visitors
icon: star 50,700
58 %
icon: finland 50,200
59 %
icon: foreign 590
0 %
Top 3:
Netherlands
87
37 %
Estonia
87
2 %
Sweden
73
74 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.0 mill. €
84 %
Average prices:
Night
42.60 €
6.00 €
Room
97.40 €
16.40 €
RevPAR
42.50 €
14.70 €
Capacity icon
Capacity
icon: establishment 55
2 %
icon: room 3,200
16 %
icon: bed 9,700
10 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 350,000 €
0 %
Daily Visitors
33,700 €
Overnight Visitors
316,000 €
Weather icon
Weather
icon: temperature 18.7 °C
0.6 °C
icon: rainfall 53 mm
8 mm

Registered bed nights increased 58 percent

In June 2021, 94,500 registered bed nights were recorded in Central Finland (+58.2 %), of which 92,600 nights were spent by domestic visitors and 1,900 nights by foreigners. Registered domestic bed nights increased 58 percent and registered foreign bed nights increased 49 percent. In total, registered bed nights increased 58 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Estonia (400 nights).

68,400 nights (+58.0 %) were spend by leisure visitors and 26,200 nights (+58.8 %) by business visitors.

Between January and June, 333,000 registered bed nights (+19.7 %) were recorded for domestic visitors and 9,300 (-74.8 %) for foreigners in Central Finland, in total 342,000 (+8.6 %) registered nights.

Registered bed nights

Bed nights target market monitoring

Market share 5.5 percent

Total of 1.7 million registered bed nights (+51.9 %) were recorded in the whole country, of which 1.6 million nights (+52.0 %) were spent by domestic visitors and 76,300 nights (+49.8 %) by foreigners.

The market share of Central Finland out of total registered bed nights was 5.5 % (+0.2 percentage points), out of domestic bed nights 5.7 % and foreign bed nights 2.5 %.

Bed nights comparison between regions

Domestic bed nights comparison between regions

Foreign bed nights comparison between regions

50,700 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 58 percent compared to earlier year. Of all registered arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Central Finland on average 1.8 nights (-0.01) and foreigners 3.3 nights (+1.1).

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in June was 1,900 (+0.3 %). Out of them 350 were on a daytrip and 1,500 stayed at least for one night.

The cumulative number of foreign visitors between January and June was 9,100 (-71.1 %).

Total consumption of these visitors in Central Finland in June was 350,000 euro (185 per visitor). Overnight visitors spent 316,000 euro and day visitors 33,700 euro. Between January and June the consumption was 1.7 million euro.

Accommodation sales 4.0 million euro

Registered accommodation sales in June were 4.0 million euro (+1.8 million).

Registered January-June sales were 14.7 million euro and they decreased 473,000 euro from the previous year.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Registered) 97 € 20.3 % 94 € -2.7 %
Bed Night (Registered) 43 € 16.2 % 43 € -10.8 %
Revpar (Registered) 42 € 52.9 % 29 € -15.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

55 accommodation establishments (-1)
3,200 rooms (+430)
9,700 beds (+900)

Room utilization 43.6 % (+9.3)
Unsold rooms 1,800
Bed utilization 30.5 % (+9.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research

Keski-Suomen liitto
Lutakonaukio 7, 40100 Jyväskylä

central-finland logo

More information available at the dashboard

Navigate

previous