Central Finland
Accommodation and Travel Stats

September 2020

Central Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 57,100
21 %
icon: finland 55,700
15 %
icon: foreign 1,400
78 %
Top 3:
Estonia
380
34 %
Sweden
200
64 %
Germany
169
81 %
Visitors icon
Visitors
icon: star 32,200
26 %
icon: finland 31,700
22 %
icon: foreign 520
84 %
Top 3:
Estonia
139
18 %
Germany
83
82 %
Sweden
67
78 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.9 mill. €
28 %
Average prices:
Night
50.10 €
4.70 €
Room
87.50 €
3.30 €
RevPAR
31.80 €
10.90 €
Capacity icon
Capacity
icon: establishment 52
4 %
icon: room 3,200
1 %
icon: bed 9,500
0 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 383,000 €
84 %
Daily Visitors
45,700 €
Overnight Visitors
337,000 €
Weather icon
Weather
icon: temperature 11.0 °C
1.8 °C
icon: rainfall 70 mm
16 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

57,100 registered bed nights

In September 2020, 57,100 bed nights were recorded in Central Finland (-20.9 %), of which 55,700 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights decreased 15 percent and foreign bed nights decreased 78 percent. In total, bed nights decreased 21 percent from last year's September.

Most foreign bed nights were recorded for travelers from Estonia (380 nights).

30,400 nights (-23.4 %) were spend by leisure visitors and 26,700 nights (-17.9 %) by business visitors.

Between January and September, 540,000 bed nights (-26.4 %) were recorded for domestic visitors and 44,600 (-59.3 %) for foreigners in Central Finland, in total 584,000 (-30.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Bed nights target market monitoring

Market share 4.6 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Central Finland out of total bed nights was 4.6 % (+0.7 percentage points), out of domestic bed nights 4.9 % and foreign bed nights 1.6 %.

Bed nights comparison between regions

32,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 26 percent compared to earlier year. Of all arrivals, 98.4 percent were domestic, and 1.6 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Central Finland on average 1.8 nights (+0.14) and foreigners 2.7 nights (+0.67).

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in September was 2,100 (-83.6 %). Out of them 480 were on a daytrip and 1,600 stayed at least for one night.

The cumulative number of foreign visitors between January and September was 44,100 (-70.7 %).

Total consumption of these visitors in Central Finland in September was 383,000 euro (180 per visitor). Overnight visitors spent 337,000 euro and day visitors 45,700 euro. Between January and September the consumption was 8.4 million euro.

Accommodation sales 2.9 million euro

Registered accommodation sales in September were 2.9 million euro (-1.1 million).

Registered January-September sales were 26.1 million euro and they decreased 16.5 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 87 € -3.6 % 93 € -4.2 %
Bed Night (Registered) 50 € -8.5 % 45 € -11.5 % 
Revpar (Registered) 32 € -25.6 %  35 € -24.7 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

52 accommodation establishments (-2)
3,200 rooms (+16)
9,500 beds (-3)

Room utilization 36.3 % (-11)
Unsold rooms 2,000
Bed utilization 20.2 % (-5.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research

Keski-Suomen liitto
Cygnaeuksenkatu 1, 40100 Jyväskylä

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