Central Finland
Accommodation and Travel Stats

December 2018

Central Finland: Tourism in a nutshell

Total
icon: new 93,600
5 %
Registered Accommodation
icon: star 69,700
5 %
icon: finland 59,400
6 %
icon: foreign 10,300
1 %
Non-registered Accommodation
icon: star 23,900
53 %
Total
icon: new 46,500
2 %
Registered Accommodation
icon: star 36,900
5 %
icon: finland 33,300
6 %
icon: foreign 3,600
2 %
Non-registered Accommodation
icon: star 9,600
51 %
Total
icon: new 3.8 mill.
1 %
Registered Accommodation
icon: star 3.1 mill. €
1 %
Average prices:
Night
44.50 €
1.00 €
Room
94.70 €
0.40 €
RevPAR
33.30 €
3.80 €
Non-registered Accommodation
icon: star 719,000
1 %
Average prices:
Adr
121.70 €
9.00 €
RevPAR
64.70 €
17.40 €
Registered Accommodation
icon: establishment 49
2 %
icon: room 3,100
1 %
icon: bed 9,200
6 %
Non-registered Accommodation
icon: establishment 580
16 %
icon: room 1,100
16 %
Registered Accommodation
icon: room 35 %
10 %
icon: bed 25 %
11 %
Non-registered Accommodation
icon: entire place 53 %
27 %
Registered Accommodation
icon: star 1.9
0 %
icon: finland 1.8
0 %
icon: foreign 2.9
1 %

Paid bed nights

69,700 registered bed nights

Registered bednights in Central Finland in December decreased five percent compared to year before. Bednights were recorded in Central Finland in December 2018 69,700, of which for Finns 59,400 and for foreign visitors 10,300. Therefore domestic bed nights decreased six percent and foreign bed nights increased one percent. In total, bed nights decreased five percent from last year's December.

51,500 nights (+3.3 %) were spend by leisure visitors and 18,200 nights (-22.5 %) by business visitors.

Between January and December, bed nights in Central Finland were in total 1.1 million (+4.0 % compared to year before), of which domestic were 939,000 (+6.2 % compared to year before) and foreign visitors 146,000 (-8.2 % compared to year before). In Finland bed nights were between January and December in total 22.2 million (+1.5 % compared to year before), of which domestic were 15.4 million (+1.5 % compared to year before) and foreign visitors 6.8 million (+1.5 % compared to year before).

Registered bed nights

Registered bed nights by country of arrival

Market share 4.0 percent

Total of 1.8 million registered bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Central Finland out of total registered bed nights was 4.0 % (-0.3 percentage points), out of domestic bed nights 6.1 % and foreign bed nights 1.3 %.

Comparison of registered bed nights between regions

Length of stay was 1.9 nights in registered accommodation

Length of stay in registered accommodation increased less than one percent compared to earlier year. In Central Finland, length of stay in December was on average 1.9 nights and in Finland 2.0 nights (+1.4 %).

During December, domestic visitors stayed in registered accommodation in Central Finland on average 1.8 nights (-0.1 %) and foreigners 2.9 nights (-0.2 %).

36,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased five percent compared to earlier year. Of all registered arrivals, 90.3 percent were domestic, and 9.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Central Finland on average 1.8 nights (+0.0) and foreigners 2.9 nights (-0.02).

2,200 air travelers (Jyväskylä)

The airport received a total of 2,200 passengers, which means air passenger arrivals decreased three percent.

Of local passengers, 0.2 % arrived from abroad, thus the share of domestic passengers was 99.8 %.

In addition, there were 2,000 passengers departing the airport (-11.9 %), therefore the total number of trips via the airport was 4,200 (-7.6 %).

Arriving passengers (excl. transfers) (Jyväskylä)

Arriving passengers from (Jyväskylä)

Passengers on transfers from (Jyväskylä)

Departing passengers to (Jyväskylä)

Ferry arrivals from different harbors

Accommodation sales 3.8 million euro

Total accommodation sales in December were 3.8 million euro (+54,100). The share of Airbnb and Vrbo was 18.8 percent. Therefore, registered accommodation sales were 3.1 million euro (-231,000) and non-registered sales 719,000 euro (+285,000).

Total January-December sales were 64.0 million euro and they increased 5.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Non-Registered) 122 € 8.0 % 113 € 7.7 %
Adr (Registered) 95 € -0.5 % 96 € 5.7 %
Revpar (Non-Registered) 65 € 36.8 % 60 € 12.5 %
Bed Night (Registered) 45 € -2.1 % 51 € -1.8 %
Revpar (Registered) 33 € -10.2 % 46 € 1.0 %

Total accommodation sales

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

49 accommodation establishments (+1)
3,100 rooms (+45)
9,200 beds (+480)

Room utilization 35.2 % (-3.8)
Unsold rooms 2,000
Bed utilization 25.0 % (-3.1)

Airbnb and Vrbo

580 accommodation establishments (+82)
520 apartments (+89)
1,100 rooms (+151)

Apartment utilization 52.8 % (+11)
Unsold apartments 250

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team

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