Central Finland
Accommodation and Travel Stats

September 2019

Central Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 72,200
3 %
icon: finland 65,700
2 %
icon: foreign 6,500
8 %
Top 3:
Germany
870
25 %
Sweden
560
1 %
Japan
400
71 %
Visitors icon
Visitors
icon: star 43,800
1 %
icon: finland 40,700
2 %
icon: foreign 3,100
3 %
Top 3:
Germany
460
30 %
Sweden
310
23 %
Japan
199
101 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.0 mill. €
4 %
Average prices:
Night
54.80 €
3.40 €
Room
90.80 €
6.20 €
RevPAR
42.70 €
3.70 €
Capacity icon
Capacity
icon: establishment 54
5 %
icon: room 3,200
4 %
icon: bed 9,600
3 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 2.3 mill. €
Daily Visitors
278,000 €
Overnight Visitors
2.1 mill. €
Weather icon
Weather
icon: temperature 9.2 °C
2.2 °C
icon: rainfall 86 mm
30 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

72,200 registered bed nights

In September 2019, 72,200 bed nights were recorded in Central Finland (-2.6 %), of which 65,700 nights were spent by domestic visitors and 6,500 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights decreased eight percent. In total, bed nights decreased three percent from last year's September.

Most foreign bed nights were recorded for travelers from Germany (870 nights).

39,700 nights (+3.4 %) were spend by leisure visitors and 32,500 nights (-9.1 %) by business visitors.

Between January and September, 733,000 bed nights (-2.4 %) were recorded for domestic visitors and 109,000 (-12.1 %) for foreigners in Central Finland, in total 842,000 (-3.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Bed nights target market monitoring

Market share 4.0 percent

Total of 1.8 million bed nights (+5.2 %) were recorded in the whole country, of which 1.3 million nights (+3.0 %) were spent by domestic visitors and 516,000 nights (+11.2 %) by foreigners.

The market share of Central Finland out of total bed nights was 4.0 % (-0.3 percentage points), out of domestic bed nights 5.0 % and foreign bed nights 1.3 %.

Bed nights comparison between regions

43,800 tourists arrived to accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 92.8 percent were domestic, and 7.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Central Finland on average 1.6 nights (-0.06) and foreigners 2.1 nights (-0.12).

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in September was 12,900. Out of them 2,900 were on a daytrip and 10,000 stayed at least for one night.

The cumulative number of foreign visitors between January and September was 150,000.

Total consumption of these visitors in Central Finland in September was 2.3 million euro (180 per visitor). Overnight visitors spent 2.1 million euro and day visitors 278,000 euro. Between January and September the consumption was 27.9 million euro.

Accommodation sales 4.0 million euro

Registered accommodation sales in September were 4.0 million euro (+145,000).

Registered January-September sales were 42.6 million euro and they decreased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 91 € 7.3 % 97 € -0.7 %
Bed Night (Registered) 55 € 6.6 % 51 € -0.3 %
Revpar (Registered) 43 € 9.4 % 46 € -3.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

54 accommodation establishments (-3)
3,200 rooms (-129)
9,600 beds (+280)

Room utilization 47.0 % (+0.9)
Unsold rooms 1,700
Bed utilization 25.5 % (-1.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research

Keski-Suomen liitto
Cygnaeuksenkatu 1, 40100 Jyväskylä

central-finland logo

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