Central Finland
Accommodation and Travel Stats

August 2020

Central Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 84,800
13 %
icon: finland 81,500
4 %
icon: foreign 3,200
83 %
Top 3:
Estonia
960
41 %
Germany
470
81 %
Netherlands
310
71 %
Visitors icon
Visitors
icon: star 46,700
14 %
icon: finland 45,000
3 %
icon: foreign 1,600
79 %
Top 3:
Germany
330
82 %
Estonia
320
49 %
Netherlands
173
55 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.5 mill. €
38 %
Average prices:
Night
41.80 €
17.20 €
Room
87.20 €
18.90 €
RevPAR
34.70 €
16.90 €
Capacity icon
Capacity
icon: establishment 59
3 %
icon: room 3,400
3 %
icon: bed 10,200
3 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 1.1 mill. €
79 %
Daily Visitors
122,000 €
Overnight Visitors
964,000 €
Weather icon
Weather
icon: temperature 15.0 °C
0.2 °C
icon: rainfall 20 mm
37 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

84,800 registered bed nights

In August 2020, 84,800 bed nights were recorded in Central Finland (-12.5 %), of which 81,500 nights were spent by domestic visitors and 3,200 nights by foreigners. Domestic bed nights increased four percent and foreign bed nights decreased 83 percent. In total, bed nights decreased 13 percent from last year's August.

Most foreign bed nights were recorded for travelers from Estonia (960 nights).

59,000 nights (-14.7 %) were spend by leisure visitors and 25,800 nights (-7.0 %) by business visitors.

Between January and August, 484,000 bed nights (-27.5 %) were recorded for domestic visitors and 43,200 (-58.1 %) for foreigners in Central Finland, in total 527,000 (-31.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Bed nights target market monitoring

Market share 5.1 percent

Total of 1.7 million bed nights (-31.2 %) were recorded in the whole country, of which 1.5 million nights (-6.8 %) were spent by domestic visitors and 145,000 nights (-81.5 %) by foreigners.

The market share of Central Finland out of total bed nights was 5.1 % (+1.1 percentage points), out of domestic bed nights 5.4 % and foreign bed nights 2.2 %.

Bed nights comparison between regions

46,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all arrivals, 96.5 percent were domestic, and 3.5 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Central Finland on average 1.8 nights (+0.13) and foreigners 2.0 nights (-0.43).

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in August was 6,000 (-78.8 %). Out of them 1,300 were on a daytrip and 4,700 stayed at least for one night.

The cumulative number of foreign visitors between January and August was 41,900 (-69.5 %).

Total consumption of these visitors in Central Finland in August was 1.1 million euro (181 per visitor). Overnight visitors spent 964,000 euro and day visitors 122,000 euro. Between January and August the consumption was 8.0 million euro.

Accommodation sales 3.5 million euro

Registered accommodation sales in August were 3.5 million euro (-2.2 million).

Registered January-August sales were 23.3 million euro and they decreased 15.4 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 87 € -17.8 %  94 € -4.1 %
Bed Night (Registered) 42 € -29.1 %  44 € -12.0 % 
Revpar (Registered) 35 € -32.8 %  35 € -24.5 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

59 accommodation establishments (-2)
3,400 rooms (-110)
10,200 beds (-310)

Room utilization 39.8 % (-8.9)
Unsold rooms 2,100
Bed utilization 24.9 % (-4.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research

Keski-Suomen liitto
Cygnaeuksenkatu 1, 40100 Jyväskylä

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