Central Finland
Accommodation and Travel Stats

December 2020

Central Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 50,800
25 %
icon: finland 49,400
18 %
icon: foreign 1,300
82 %
Visitors icon
Visitors
icon: star 22,000
40 %
icon: finland 21,600
36 %
icon: foreign 420
87 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill. €
34 %
Average prices:
Night
41.60 €
6.00 €
Room
99.40 €
1.90 €
RevPAR
26.10 €
10.20 €
Capacity icon
Capacity
icon: establishment 42
5 %
icon: room 2,900
4 %
icon: bed 8,800
2 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 214,000 €
87 %
Daily Visitors
9,300 €
Overnight Visitors
205,000 €
Weather icon
Weather
icon: temperature -0.9 °C
0.2 °C
icon: rainfall 55 mm
15 mm

50,800 registered bed nights

In December 2020, 50,800 registered bed nights were recorded in Central Finland (-24.9 %), of which 49,400 nights were spent by domestic visitors and 1,300 nights by foreigners. Registered domestic bed nights decreased 18 percent and registered foreign bed nights decreased 82 percent. In total, registered bed nights decreased 25 percent from last year's December.

37,600 nights (-21.7 %) were spend by leisure visitors and 13,100 nights (-33.0 %) by business visitors.

Between January and December, 692,000 registered bed nights (-25.1 %) were recorded for domestic visitors and 47,500 (-63.1 %) for foreigners in Central Finland, in total 739,000 (-29.7 %) registered nights.

Registered bed nights

Bed nights target market monitoring

Market share 6.6 percent

Total of 766,000 registered bed nights (-56.9 %) were recorded in the whole country, of which 702,000 nights (-29.0 %) were spent by domestic visitors and 64,200 nights (-91.9 %) by foreigners.

The market share of Central Finland out of total registered bed nights was 6.6 % (+2.8 percentage points), out of domestic bed nights 7.0 % and foreign bed nights 2.1 %.

Bed nights comparison between regions

Domestic bed nights comparison between regions

Foreign bed nights comparison between regions

22,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 40 percent compared to earlier year. Of all registered arrivals, 98.1 percent were domestic, and 1.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Central Finland on average 2.3 nights (+0.51) and foreigners 3.1 nights (+0.85).

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in December was 1,100 (-87.2 %). Out of them 97 were on a daytrip and 1,000 stayed at least for one night.

The cumulative number of foreign visitors between January and December was 47,700 (-72.7 %).

Total consumption of these visitors in Central Finland in December was 214,000 euro (195 per visitor). Overnight visitors spent 205,000 euro and day visitors 9,300 euro. Between January and December the consumption was 9.1 million euro.

Accommodation sales 2.1 million euro

Registered accommodation sales in December were 2.1 million euro (-1.1 million).

Registered January-December sales were 33.5 million euro and they decreased 20.6 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 99 € 1.9 % 93 € -3.4 %
Bed Night (Registered) 42 € -12.6 % 45 € -11.9 %
Revpar (Registered) 26 € -28.1 % 34 € -25.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

42 accommodation establishments (-2)
2,900 rooms (-125)
8,800 beds (-200)

Room utilization 26.3 % (-11)
Unsold rooms 2,100
Bed utilization 19.8 % (-4.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research

Keski-Suomen liitto
Lutakonaukio 7, 40100 Jyväskylä

central-finland logo

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