Central Finland
Accommodation and Travel Stats

January 2021

Central Finland: Tourism in a nutshell

Total
icon: new 62,600
38 %
Registered Accommodation
icon: star 41,800
42 %
icon: finland 40,200
29 %
icon: foreign 1,500
90 %
Non-registered Accommodation
icon: star 20,800
25 %
Total
icon: new 28,400
38 %
Registered Accommodation
icon: star 20,700
41 %
icon: finland 20,100
33 %
icon: foreign 590
88 %
Non-registered Accommodation
icon: star 7,700
30 %
Total
icon: new 2.5 mill. €
43 %
Registered Accommodation
icon: star 1.8 mill. €
43 %
Average prices:
Night
42.20 €
7.10 €
Room
84.20 €
12.30 €
RevPAR
20.50 €
18.40 €
Non-registered Accommodation
icon: star 763,000 €
43 %
Average prices:
Adr
148.20 €
22.70 €
RevPAR
66.90 €
3.40 €
Registered Accommodation
icon: establishment 43
9 %
icon: room 2,800
7 %
icon: bed 8,800
4 %
Non-registered Accommodation
icon: establishment 590
13 %
icon: room 1,200
8 %
Registered Accommodation
icon: room 24 %
40 %
icon: bed 16 %
39 %
Non-registered Accommodation
icon: entire place 45 %
10 %
Registered Accommodation
icon: star 2.0
3 %
icon: finland 2.0
7 %
icon: foreign 2.6
23 %

Paid bed nights

41,800 registered bed nights

Registered bednights in Central Finland in January decreased 42 percent compared to year before. Bednights were recorded in Central Finland in January 2021 41,800, of which for Finns 40,200 and for foreign visitors 1,500. Therefore domestic bed nights decreased 29 percent and foreign bed nights decreased 90 percent. In total, bed nights decreased 42 percent from last year's January.

26,900 nights (-36.5 %) were spend by leisure visitors and 14,900 nights (-50.3 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.1 percent

Total of 685,000 registered bed nights (-59.0 %) were recorded in the whole country, of which 633,000 nights (-33.9 %) were spent by domestic visitors and 51,900 nights (-92.7 %) by foreigners.

The market share of Central Finland out of total registered bed nights was 6.1 % (+1.8 percentage points), out of domestic bed nights 6.4 % and foreign bed nights 2.9 %.

Comparison of registered bed nights between regions

Length of stay was 2.0 nights in registered accommodation

Length of stay in registered accommodation decreased three percent compared to earlier year. In Central Finland, length of stay in January was on average 2.0 nights and in Finland 2.2 nights (+12.1 %).

During January, domestic visitors stayed in registered accommodation in Central Finland on average 2.0 nights and foreigners 2.6 nights .

20,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 41 percent compared to earlier year. Of all registered arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Central Finland on average 2.0 nights (+0.13) and foreigners 2.6 nights (-0.76).

13 air travelers (Jyväskylä)

The airport received a total of 13 passengers, which means air passenger arrivals decreased 99 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 11 passengers departing the airport (-99.6 %), therefore the total number of trips via the airport was 24 (-99.4 %).

Arriving passengers (excl. transfers) (Jyväskylä)

Arriving passengers from (Jyväskylä)

Passengers on transfers from (Jyväskylä)

Departing passengers to (Jyväskylä)

Ferry arrivals from different harbors

Accommodation sales 2.5 million euro

Total accommodation sales in January were 2.5 million euro (-1.9 million). The share of Airbnb and Vrbo was 30.2 percent. Therefore, registered accommodation sales were 1.8 million euro (-1.8 million) and non-registered sales 763,000 euro (-91,300).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 148 € 18.1 %
Adr (Registered) 84 € -12.7 %
Revpar (Non-Registered) 67 € 5.4 %
Bed Night (Registered) 42 € -14.3 %
Revpar (Registered) 21 € -47.3 %

Total accommodation sales

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

43 accommodation establishments (-4)
2,800 rooms (-220)
8,800 beds (-390)

Room utilization 24.4 % (-16)
Unsold rooms 2,100
Bed utilization 15.5 % (-10)

Airbnb and Vrbo

590 accommodation establishments (-92)
530 apartments (-72)
1,200 rooms (-101)

Apartment utilization 45.0 % (-5.2)
Unsold apartments 290

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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