Central Ostrobothnia
Accommodation and Travel Stats

June 2020

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Central Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,900
28 %
icon: finland 11,800
21 %
icon: foreign 126
92 %
Visitors icon
Visitors
icon: star 6,600
30 %
icon: finland 6,600
26 %
icon: foreign 60
90 %
Accommodation Sales icon
Accommodation Sales
icon: star 502,000 €
41 %
Average prices:
Night
42.20 €
9.40 €
Room
90.40 €
1.30 €
RevPAR
25.10 €
13.50 €
Capacity icon
Capacity
icon: establishment 20
5 %
icon: room 590
16 %
icon: bed 1,300
17 %
utilization icon
Utilization
icon: room 28 %
34 %
icon: bed 21 %
25 %
Weather icon
Weather
icon: temperature 16.0 °C
3.2 °C
icon: rainfall 17 mm
9 mm

11,900 registered bed nights

In June 2020, 11,900 registered bed nights were recorded in Central Ostrobothnia (-27.8 %), of which 11,800 nights were spent by domestic visitors and 126 nights by foreigners. Registered domestic bed nights decreased 21 percent and registered foreign bed nights decreased 92 percent. In total, registered bed nights decreased 28 percent from last year's June.

8,100 nights (-22.5 %) were spend by leisure visitors and 3,800 nights (-37.1 %) by business visitors.

Between January and June, 35,200 registered bed nights (-33.7 %) were recorded for domestic visitors and 2,700 (-59.9 %) for foreigners in Central Ostrobothnia, in total 38,000 (-36.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.1 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Central Ostrobothnia out of total registered bed nights was 1.1 % (+0.3 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.2 %.

6,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 30 percent compared to earlier year. Of all registered arrivals, 99.1 percent were domestic, and 0.9 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.8 nights (+0.1) and foreigners 2.1 nights (-0.4).

Ferry arrivals from different harbors

Accommodation sales 502,000 euro

Registered accommodation sales in June were 502,000 euro (-349,000).

Registered January-June sales were 2.3 million euro and they decreased 1.5 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 90 € -1.4 % 95 € 0.6 %
Bed Night (Registered) 42 € -18.2 % 60 € -4.6 %
Revpar (Registered) 25 € -34.9 % 24 € -30.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (-1)
590 rooms (-114)
1,300 beds (-280)

Room utilization 27.8 % (-14)
Unsold rooms 430
Bed utilization 20.7 % (-7.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central ostrobothnia + keyword"

Google searches for "central ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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