Central Ostrobothnia
Accommodation and Travel Stats
March 2020
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Central Ostrobothnia: Tourism in a nutshell
4,100
3,600
540
2,400
2,200
148
291,000 €
14
460
950
0.21
0.14
-0.2 °C
27 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
4,100 registered bed nights
In March 2020, 4,100 bed nights were recorded in Central Ostrobothnia (-52.1 %), of which 3,600 nights were spent by domestic visitors and 540 nights by foreigners. Domestic bed nights decreased 53 percent and foreign bed nights decreased 49 percent. In total, bed nights decreased 52 percent from last year's March.
Most foreign bed nights were recorded for travelers from Spain (143 nights).
1,800 nights (-56.8 %) were spend by leisure visitors and 2,300 nights (-47.6 %) by business visitors.
Between January and March, 16,300 bed nights (-22.5 %) were recorded for domestic visitors and 2,500 (-22.4 %) for foreigners in Central Ostrobothnia, in total 18,800 (-22.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
2,400 tourists arrived to accommodation
Arrivals to registered accommodation decreased 54 percent compared to earlier year. Of all arrivals, 93.7 percent were domestic, and 6.3 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.6 nights (+0.08) and foreigners 3.6 nights (-0.11).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 291,000 euro
Registered accommodation sales in March were 291,000 euro (-296,000).
Registered January-March sales were 1.4 million euro and they decreased 287,000 euro from the previous year.
Average prices
|
March 2020
Amount |
Change |
jan-March 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 98 € | 5.3 % | 98 € | 4.0 % |
| Bed Night (Registered) | 70 € | 3.4 % | 72 € | 6.5 % |
| Revpar (Registered) | 21 € | -37.8 % | 30 € | -7.0 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
14 accommodation establishments (-3)
460 rooms (-102)
950 beds (-220)
Room utilization 21.1 % (-15)
Unsold rooms 370
Bed utilization 14.0 % (-9.6)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "central ostrobothnia"
Global Google searches for "central ostrobothnia + keyword"
Google searches for "central ostrobothnia" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard