Central Ostrobothnia
Accommodation and Travel Stats

March 2020

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Central Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,100
52 %
icon: finland 3,600
53 %
icon: foreign 540
49 %
Top 3:
Spain
143
1,688 %
France
51
1,175 %
Romania
46
411 %
Visitors icon
Visitors
icon: star 2,400
54 %
icon: finland 2,200
55 %
icon: foreign 148
47 %
Top 3:
Spain
26
767 %
Sweden
24
72 %
Germany
12
29 %
Accommodation Sales icon
Accommodation Sales
icon: star 291,000 €
50 %
Average prices:
Night
70.30 €
2.30 €
Room
98.10 €
4.90 €
RevPAR
20.70 €
12.60 €
Capacity icon
Capacity
icon: establishment 14
18 %
icon: room 460
18 %
icon: bed 950
19 %
utilization icon
Utilization
icon: room 0.21
41 %
icon: bed 0.14
41 %
Weather icon
Weather
icon: temperature -0.2 °C
2.0 °C
icon: rainfall 27 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,100 registered bed nights

In March 2020, 4,100 bed nights were recorded in Central Ostrobothnia (-52.1 %), of which 3,600 nights were spent by domestic visitors and 540 nights by foreigners. Domestic bed nights decreased 53 percent and foreign bed nights decreased 49 percent. In total, bed nights decreased 52 percent from last year's March.

Most foreign bed nights were recorded for travelers from Spain (143 nights).

1,800 nights (-56.8 %) were spend by leisure visitors and 2,300 nights (-47.6 %) by business visitors.

Between January and March, 16,300 bed nights (-22.5 %) were recorded for domestic visitors and 2,500 (-22.4 %) for foreigners in Central Ostrobothnia, in total 18,800 (-22.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 996,000 bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Central Ostrobothnia out of total bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

2,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 54 percent compared to earlier year. Of all arrivals, 93.7 percent were domestic, and 6.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.6 nights (+0.08) and foreigners 3.6 nights (-0.11).

Ferry arrivals from different harbors

Accommodation sales 291,000 euro

Registered accommodation sales in March were 291,000 euro (-296,000).

Registered January-March sales were 1.4 million euro and they decreased 287,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 98 € 5.3 % 98 € 4.0 %
Bed Night (Registered) 70 € 3.4 % 72 € 6.5 %
Revpar (Registered) 21 € -37.8 % 30 € -7.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (-3)
460 rooms (-102)
950 beds (-220)

Room utilization 21.1 % (-15)
Unsold rooms 370
Bed utilization 14.0 % (-9.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central ostrobothnia + keyword"

Google searches for "central ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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