Central Ostrobothnia
Accommodation and Travel Stats

September 2020

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Central Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,700
28 %
icon: finland 10,300
3 %
icon: foreign 410
90 %
Visitors icon
Visitors
icon: star 6,300
11 %
icon: finland 6,200
3 %
icon: foreign 97
85 %
Accommodation Sales icon
Accommodation Sales
icon: star 667,000 €
24 %
Average prices:
Night
62.20 €
3.20 €
Room
93.40 €
4.90 €
RevPAR
36.50 €
9.10 €
Capacity icon
Capacity
icon: establishment 20
5 %
icon: room 590
6 %
icon: bed 1,300
9 %
utilization icon
Utilization
icon: room 39 %
16 %
icon: bed 25 %
25 %
Weather icon
Weather
icon: temperature 12.3 °C
3.9 °C
icon: rainfall 105 mm
40 mm

10,700 registered bed nights

In September 2020, 10,700 registered bed nights were recorded in Central Ostrobothnia (-27.8 %), of which 10,300 nights were spent by domestic visitors and 410 nights by foreigners. Registered domestic bed nights decreased three percent and registered foreign bed nights decreased 90 percent. In total, registered bed nights decreased 28 percent from last year's September.

5,200 nights (-7.6 %) were spend by leisure visitors and 5,500 nights (-40.3 %) by business visitors.

Between January and September, 82,400 registered bed nights (-17.1 %) were recorded for domestic visitors and 4,500 (-77.2 %) for foreigners in Central Ostrobothnia, in total 86,900 (-27.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.9 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Central Ostrobothnia out of total registered bed nights was 0.9 % (+0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.4 %.

6,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 11 percent compared to earlier year. Of all registered arrivals, 98.5 percent were domestic, and 1.5 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.7 nights (-0.01) and foreigners 4.2 nights (-2.1).

Ferry arrivals from different harbors

Accommodation sales 667,000 euro

Registered accommodation sales in September were 667,000 euro (-209,000).

Registered January-September sales were 4.4 million euro and they decreased 2.1 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 93 € -5.0 % 93 € -2.2 %
Bed Night (Registered) 62 € 5.5 % 51 € -6.7 %
Revpar (Registered) 36 € -19.9 % 29 € -22.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (+1)
590 rooms (-35)
1,300 beds (-125)

Room utilization 39.1 % (-7.3)
Unsold rooms 360
Bed utilization 24.9 % (-8.5)

Registered room utilization for establishments

Global Google searches for "central ostrobothnia + keyword"

Google searches for "central ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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