Central Ostrobothnia
Accommodation and Travel Stats

August 2018

Central Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 15,800
6 %
icon: finland 14,500
1 %
icon: foreign 1,400
46 %
Top 3:
Sweden
270
18 %
Germany
188
9 %
United States
129
22 %
Visitors icon
Visitors
icon: star 9,800
1 %
icon: finland 9,200
5 %
icon: foreign 580
35 %
Top 3:
Sweden
162
21 %
Germany
109
45 %
Norway
33
28 %
Accommodation Sales icon
Accommodation Sales
icon: star 809,000 €
3 %
Average prices:
Night
51.20 €
1.90 €
Room
90.50 €
5.30 €
RevPAR
37.50 €
1.40 €
Capacity icon
Capacity
icon: establishment 21
0 %
icon: room 650
1 %
icon: bed 1,500
0 %
Weather icon
Weather
icon: temperature 16.2 °C
2.0 °C
icon: rainfall 63 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

15,800 registered bed nights

In August 2018, 15,800 bed nights were recorded in Central Ostrobothnia (-6.2 %), of which 14,500 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights increased one percent and foreign bed nights decreased 46 percent. In total, bed nights decreased six percent from last year's August.

Most foreign bed nights were recorded for travelers from Sweden (270 nights).

9,600 nights (-0.3 %) were spend by leisure visitors and 6,200 nights (-14.1 %) by business visitors.

Between January and August, 94,900 bed nights (-5.4 %) were recorded for domestic visitors and 10,000 (-4.8 %) for foreigners in Central Ostrobothnia, in total 105,000 (-5.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 2.3 million bed nights (+0.8 %) were recorded in the whole country, of which 1.6 million nights (+2.5 %) were spent by domestic visitors and 755,000 nights (-2.4 %) by foreigners.

The market share of Central Ostrobothnia out of total bed nights was 0.7 % (-0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.2 %.

9,800 tourists arrived to accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 94.1 percent were domestic, and 5.9 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.6 nights (-0.07) and foreigners 2.4 nights (-0.48).

Ferry arrivals from different harbors

Accommodation sales 809,000 euro

Registered accommodation sales in August were 809,000 euro (-21,000).

Registered January-August sales were 5.6 million euro and they decreased 16,800 euro from the previous year.

Average prices

= change at least 10 %
August 2018
Amount
Change jan-August 2018
Amount
Change
Adr (Registered) 91 € 6.3 % 93 € 2.5 %
Bed Night (Registered) 51 € 3.9 % 54 € 5.4 %
Revpar (Registered) 37 € 4.0 % 36 € 1.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+0)
650 rooms (-5)
1,500 beds (+2)

Room utilization 41.4 % (-0.9)
Unsold rooms 380
Bed utilization 27.8 % (-2.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central ostrobothnia + keyword"

Google searches for "central ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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