Central Ostrobothnia
Accommodation and Travel Stats

October 2018

Central Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 12,500
16 %
icon: finland 11,300
21 %
icon: foreign 1,300
11 %
Top 3:
Estonia
340
86 %
Sweden
140
42 %
Germany
139
8 %
Visitors icon
Visitors
icon: star 6,000
2 %
icon: finland 5,600
1 %
icon: foreign 380
19 %
Top 3:
Sweden
84
40 %
Estonia
41
11 %
Germany
40
8 %
Accommodation Sales icon
Accommodation Sales
icon: star 864,000 €
29 %
Average prices:
Night
69.00 €
6.60 €
Room
96.10 €
13.20 €
RevPAR
48.10 €
10.70 €
Capacity icon
Capacity
icon: establishment 17
6 %
icon: room 570
1 %
icon: bed 1,200
3 %
Weather icon
Weather
icon: temperature 7.0 °C
2.3 °C
icon: rainfall 58 mm
1 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 16 percent

In October 2018, 12,500 bed nights were recorded in Central Ostrobothnia (+16.3 %), of which 11,300 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights increased 21 percent and foreign bed nights decreased 11 percent. In total, bed nights increased 16 percent from last year's October.

Most foreign bed nights were recorded for travelers from Estonia (340 nights).

4,200 nights (-14.5 %) were spend by leisure visitors and 8,300 nights (+42.2 %) by business visitors.

Between January and October, 117,000 bed nights (-2.3 %) were recorded for domestic visitors and 12,800 (-6.4 %) for foreigners in Central Ostrobothnia, in total 129,000 (-2.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 1.6 million bed nights (+2.5 %) were recorded in the whole country, of which 1.2 million nights (+1.6 %) were spent by domestic visitors and 387,000 nights (+5.3 %) by foreigners.

The market share of Central Ostrobothnia out of total bed nights was 0.8 % (+0.1 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.3 %.

6,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 93.7 percent were domestic, and 6.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 2.0 nights (+0.36) and foreigners 3.3 nights (+0.28).

Ferry arrivals from different harbors

Accommodation sales 864,000 euro

Registered accommodation sales in October were 864,000 euro (+192,000).

Registered January-October sales were 7.2 million euro and they increased 211,000 euro from the previous year.

Average prices

= change at least 10 %
October 2018
Amount
Change jan-October 2018
Amount
Change
Adr (Registered) 96 € 15.9 % 94 € 4.5 %
Bed Night (Registered) 69 € 10.5 % 56 € 5.8 %
Revpar (Registered) 48 € 28.5 % 38 € 4.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (+1)
570 rooms (+7)
1,200 beds (+32)

Room utilization 50.0 % (+4.9)
Unsold rooms 280
Bed utilization 33.1 % (+3.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central ostrobothnia + keyword"

Google searches for "central ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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