Central Ostrobothnia
Accommodation and Travel Stats

July 2019

Central Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 25,900
8 %
icon: finland 22,000
16 %
icon: foreign 3,900
115 %
Top 3:
Thailand
1,800
176,600 %
Sweden
350
24 %
Netherlands
240
1,189 %
Visitors icon
Visitors
icon: star 14,600
23 %
icon: finland 13,800
25 %
icon: foreign 860
22 %
Top 3:
Sweden
230
4 %
Thailand
93
9,200 %
Germany
75
21 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.1 mill.
7 %
Average prices:
Night
42.00 €
5.90 €
Room
99.60 €
2.00 €
RevPAR
43.20 €
2.20 €
Capacity icon
Capacity
icon: establishment 21
0 %
icon: room 710
0 %
icon: bed 1,600
1 %
Weather icon
Weather
icon: temperature 14.2 °C
4.8 °C
icon: rainfall 19 mm
6 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

25,900 registered bed nights

In July 2019, 25,900 bed nights were recorded in Central Ostrobothnia (-8.0 %), of which 22,000 nights were spent by domestic visitors and 3,900 nights by foreigners. Domestic bed nights decreased 16 percent and foreign bed nights increased 115 percent. In total, bed nights decreased eight percent from last year's July.

Most foreign bed nights were recorded for travelers from Thailand (1,800 nights).

19,100 nights (-15.1 %) were spend by leisure visitors and 6,800 nights (+20.3 %) by business visitors.

Between January and July, 75,200 bed nights (-6.5 %) were recorded for domestic visitors and 10,700 (+24.1 %) for foreigners in Central Ostrobothnia, in total 85,900 (-3.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 3.3 million bed nights (+5.6 %) were recorded in the whole country, of which 2.5 million nights (+7.9 %) were spent by domestic visitors and 794,000 nights (-0.7 %) by foreigners.

The market share of Central Ostrobothnia out of total bed nights was 0.8 % (-0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.5 %.

14,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 23 percent compared to earlier year. Of all arrivals, 94.1 percent were domestic, and 5.9 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.6 nights (+0.17) and foreigners 4.6 nights (+2.0).

Ferry arrivals from different harbors

Accommodation sales 1.1 million euro

Registered accommodation sales in July were 1.1 million euro (+71,700).

Registered January-July sales were 4.9 million euro and they increased 15,500 euro from the previous year.

Average prices

= change at least 10 %
July 2019
Amount
Change jan-July 2019
Amount
Change
Adr (Registered) 100 € 2.0 % 95 € 1.5 %
Revpar (Registered) 43 € 5.4 % 36 € 0.4 %
Bed Night (Registered) 42 € 16.3 %  57 € 4.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+0)
710 rooms (+0)
1,600 beds (-10)

Room utilization 43.4 % (+1.4)
Unsold rooms 400
Bed utilization 35.6 % (-1.3)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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