Central Ostrobothnia
Accommodation and Travel Stats

October 2019

Central Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,500
16 %
icon: finland 8,600
23 %
icon: foreign 1,900
48 %
Top 3:
Austria
320
585 %
Spain
175
130 %
Germany
125
10 %
Visitors icon
Visitors
icon: star 5,600
7 %
icon: finland 5,000
10 %
icon: foreign 530
40 %
Top 3:
Germany
80
100 %
Spain
64
357 %
Sweden
63
25 %
Accommodation Sales icon
Accommodation Sales
icon: star 771,000 €
11 %
Average prices:
Night
73.40 €
4.40 €
Room
98.20 €
2.10 €
RevPAR
39.40 €
8.70 €
Capacity icon
Capacity
icon: establishment 16
6 %
icon: room 570
1 %
icon: bed 1,200
1 %
Weather icon
Weather
icon: temperature 5.0 °C
2.0 °C
icon: rainfall 86 mm
28 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

10,500 registered bed nights

In October 2019, 10,500 bed nights were recorded in Central Ostrobothnia (-16.1 %), of which 8,600 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights decreased 23 percent and foreign bed nights increased 48 percent. In total, bed nights decreased 16 percent from last year's October.

Most foreign bed nights were recorded for travelers from Austria (320 nights).

4,700 nights (+10.9 %) were spend by leisure visitors and 5,800 nights (-29.8 %) by business visitors.

Between January and October, 108,000 bed nights (-7.3 %) were recorded for domestic visitors and 21,600 (+69.2 %) for foreigners in Central Ostrobothnia, in total 130,000 (+0.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Central Ostrobothnia out of total bed nights was 0.6 % (-0.2 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.4 %.

5,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased seven percent compared to earlier year. Of all arrivals, 90.5 percent were domestic, and 9.5 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.7 nights (-0.29) and foreigners 3.5 nights (+0.19).

Ferry arrivals from different harbors

Accommodation sales 771,000 euro

Registered accommodation sales in October were 771,000 euro (-92,800).

Registered January-October sales were 7.3 million euro and they increased 53,300 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 98 € 2.2 % 95 € 1.6 %
Bed Night (Registered) 73 € 6.4 % 56 € 0.5 %
Revpar (Registered) 39 € -18.0 %  37 € -1.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-1)
570 rooms (+5)
1,200 beds (-11)

Room utilization 40.1 % (-9.9)
Unsold rooms 340
Bed utilization 27.8 % (-5.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central ostrobothnia + keyword"

Google searches for "central ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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