Central Ostrobothnia
Accommodation and Travel Stats
January 2020
Central Ostrobothnia: Tourism in a nutshell
6,900
6,000
910
4,200
4,000
280
524,000 €
16
520
1,100
0.33
0.21
0.9 °C
71 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
6,900 registered bed nights
In January 2020, 6,900 bed nights were recorded in Central Ostrobothnia (-7.1 %), of which 6,000 nights were spent by domestic visitors and 910 nights by foreigners. Domestic bed nights decreased eight percent and foreign bed nights increased two percent. In total, bed nights decreased seven percent from last year's January.
Most foreign bed nights were recorded for travelers from Italy (113 nights).
2,400 nights (-11.3 %) were spend by leisure visitors and 4,500 nights (-4.5 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
4,200 tourists arrived to accommodation
Arrivals to registered accommodation decreased three percent compared to earlier year. Of all arrivals, 93.3 percent were domestic, and 6.7 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.5 nights (-0.1) and foreigners 3.2 nights (+0.43).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 524,000 euro
Registered accommodation sales in January were 524,000 euro (+17,600).
Average prices
|
January 2020
Amount |
Change | |
|---|---|---|
| Adr (Registered) | 101 € | 7.6 % |
| Bed Night (Registered) | 76 € | 11.3 % |
| Revpar (Registered) | 33 € | 13.8 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
16 accommodation establishments (-1)
520 rooms (-48)
1,100 beds (-150)
Room utilization 32.9 % (+1.8)
Unsold rooms 350
Bed utilization 20.7 % (+1.2)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "central ostrobothnia"
Global Google searches for "central ostrobothnia + keyword"
Google searches for "central ostrobothnia" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard