Central Ostrobothnia
Accommodation and Travel Stats

January 2020

Central Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,900
7 %
icon: finland 6,000
8 %
icon: foreign 910
2 %
Top 3:
Italy
113
232 %
Austria
104
215 %
Estonia
75
59 %
Visitors icon
Visitors
icon: star 4,200
3 %
icon: finland 4,000
2 %
icon: foreign 280
12 %
Top 3:
Sweden
39
45 %
Estonia
35
10 %
Germany
29
47 %
Accommodation Sales icon
Accommodation Sales
icon: star 524,000 €
3 %
Average prices:
Night
76.00 €
7.70 €
Room
101.00 €
7.10 €
RevPAR
33.20 €
4.00 €
Capacity icon
Capacity
icon: establishment 16
6 %
icon: room 520
9 %
icon: bed 1,100
12 %
utilization icon
Utilization
icon: room 0.33
6 %
icon: bed 0.21
6 %
Weather icon
Weather
icon: temperature 0.9 °C
5.6 °C
icon: rainfall 71 mm
39 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

6,900 registered bed nights

In January 2020, 6,900 bed nights were recorded in Central Ostrobothnia (-7.1 %), of which 6,000 nights were spent by domestic visitors and 910 nights by foreigners. Domestic bed nights decreased eight percent and foreign bed nights increased two percent. In total, bed nights decreased seven percent from last year's January.

Most foreign bed nights were recorded for travelers from Italy (113 nights).

2,400 nights (-11.3 %) were spend by leisure visitors and 4,500 nights (-4.5 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Central Ostrobothnia out of total bed nights was 0.4 % (-0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

4,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased three percent compared to earlier year. Of all arrivals, 93.3 percent were domestic, and 6.7 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.5 nights (-0.1) and foreigners 3.2 nights (+0.43).

Ferry arrivals from different harbors

Accommodation sales 524,000 euro

Registered accommodation sales in January were 524,000 euro (+17,600).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 101 € 7.6 %
Bed Night (Registered) 76 € 11.3 %
Revpar (Registered) 33 € 13.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-1)
520 rooms (-48)
1,100 beds (-150)

Room utilization 32.9 % (+1.8)
Unsold rooms 350
Bed utilization 20.7 % (+1.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central ostrobothnia + keyword"

Google searches for "central ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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