Central Ostrobothnia
Accommodation and Travel Stats

December 2020

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Central Ostrobothnia: Tourism in a nutshell

Registered Accommodation
icon: star 4,500
28 %
icon: finland 4,300
21 %
icon: foreign 260
70 %
Registered Accommodation
icon: star 2,300
30 %
icon: finland 2,200
27 %
icon: foreign 66
72 %
Registered Accommodation
icon: star 290,000 €
27 %
Average prices:
Night
64.10 €
0.70 €
Room
88.70 €
2.60 €
RevPAR
19.00 €
5.70 €
Registered Accommodation
icon: establishment 15
12 %
icon: room 500
14 %
icon: bed 1,000
16 %
Registered Accommodation
icon: room 21 %
25 %
icon: bed 14 %
22 %
Registered Accommodation
icon: star 2.0
4 %
icon: finland 1.9
8 %
icon: foreign 3.9
6 %

Paid bed nights

4,500 registered bed nights

In December 2020, 4,500 registered bed nights were recorded in Central Ostrobothnia (-28.0 %), of which 4,300 nights were spent by domestic visitors and 260 nights by foreigners. Registered domestic bed nights decreased 21 percent and registered foreign bed nights decreased 70 percent. In total, registered bed nights decreased 28 percent from last year's December.

1,900 nights (-22.5 %) were spend by leisure visitors and 2,700 nights (-31.3 %) by business visitors.

Between January and December, 104,000 registered bed nights (-14.9 %) were recorded for domestic visitors and 6,000 (-75.1 %) for foreigners in Central Ostrobothnia, in total 110,000 (-24.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 766,000 registered bed nights (-56.9 %) were recorded in the whole country, of which 702,000 nights (-29.0 %) were spent by domestic visitors and 64,200 nights (-91.9 %) by foreigners.

The market share of Central Ostrobothnia out of total registered bed nights was 0.6 % (+0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.4 %.

Length of stay increased four percent in registered accommodation

Length of stay in registered accommodation increased four percent compared to earlier year. In Central Ostrobothnia, length of stay in December was on average 2.0 nights and in Finland 2.3 nights (+15.3 %).

During December, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.9 nights (+3.4 %) and foreigners 3.9 nights (-16.1 %).

2,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 30 percent compared to earlier year. Of all registered arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Central Ostrobothnia on average 1.9 nights (+0.15) and foreigners 3.9 nights (+0.21).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 290,000 euro

Registered accommodation sales in December were 290,000 euro (-108,000).

Registered January-December sales were 6.0 million euro and they decreased 2.4 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 89 € 3.1 % 93 € -1.9 %
Bed Night (Registered) 64 € 1.1 % 55 € -4.7 %
Revpar (Registered) 19 € -23.2 % 30 € -18.2 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

15 accommodation establishments (-2)
500 rooms (-79)
1,000 beds (-195)

Room utilization 21.4 % (-7.3)
Unsold rooms 400
Bed utilization 14.2 % (-3.9)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

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