Espoo
Accommodation and Travel Stats

February 2021

Espoo: Tourism in a nutshell

Bed Nights icon
Bed Nights (January)
icon: star 15,700
52 %
icon: finland 11,400
39 %
icon: foreign 4,300
69 %
Top 3:
Estonia
2,100
88 %
India
210
71 %
United Kingdom
196
71 %
Visitors icon
Visitors (January)
icon: star 4,000
74 %
icon: finland 3,600
64 %
icon: foreign 400
93 %
Top 3:
Estonia
139
62 %
United States
50
69 %
Germany
25
93 %
Accommodation Sales icon
Accommodation Sales
icon: star 483,000 €
74 %
Average prices:
Night
39.50 €
19.60 €
Room
58.00 €
28.80 €
RevPAR
13.20 €
31.10 €
Capacity icon
Capacity
icon: room 1,300
11 %
icon: bed 2,500
11 %
utilization icon
Utilization
icon: room 0.23
56 %
Weather icon
Weather
icon: temperature -6.9 °C
6.7 °C
icon: rainfall 21 mm
84 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

15,700 registered bed nights (January)

In January 2021, 15,700 bed nights were recorded in Espoo (-51.9 %), of which 11,400 nights were spent by domestic visitors and 4,300 nights by foreigners. Domestic bed nights decreased 39 percent and foreign bed nights decreased 69 percent. In total, bed nights decreased 52 percent from last year's January.

Most foreign bed nights were recorded for travelers from Estonia (2,100 nights).

4,600 nights (-53.6 %) were spend by leisure visitors and 11,100 nights (-51.1 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 2.3 percent (January)

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Espoo out of total bed nights was 2.3 % (+0.4 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 8.3 %.

Bed nights comparison between regions

4,000 tourists arrived to accommodation (January)

Arrivals to registered accommodation decreased 74 percent compared to earlier year. Of all arrivals, 90.0 percent were domestic, and 10.0 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Espoo on average 3.1 nights (+1.3) and foreigners 11 nights (+8.2).

55,600 air travelers (Helsinki)

The airport received a total of 55,600 passengers, which means air passenger arrivals decreased 93 percent. 14,500 travelers were transferring planes (-95.0 %) and 41,100 were local passengers (-91.0 %).

Of local passengers, 47.7 % arrived from abroad, thus the share of domestic passengers was 52.3 %. For transferring passengers, the share of travelers arriving from abroad was 89.6 %.

In addition, there were 43,500 passengers departing the airport (-90.6 %), therefore the total number of trips via the airport was 99,100 (-91.8 %).

Arriving passengers (excl. transfers) (Helsinki)

Arriving passengers from (Helsinki)

Passengers on transfers from (Helsinki)

Departing passengers to (Helsinki)

Ferry arrivals from different harbors

Accommodation sales 483,000 euro

Registered accommodation sales in February were 483,000 euro (-1.3 million).

Registered January-February sales were 1.0 million euro and they decreased 2.7 million euro from the previous year.

Average prices

= change at least 10 %
February 2021
Amount
Change jan-February 2021
Amount
Change
Adr (Registered) 58 € -33.2 % 53 € -39.3 %
Bed Night (Registered) 40 € -33.2 % 37 € -36.8 %
Revpar (Registered) 13 € -70.3 % 15 € -67.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

1,300 rooms (-163)
2,500 beds (-320)

Room utilization 22.7 % (-28)
Unsold rooms 990

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "espoo + keyword"

Google searches for "espoo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.39/10 (-0.2).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

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A Grid, Otakaari 5, 02150 Espoo
043 824 6866 , visit@espoo.fi , visitespoo.fi

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