Espoo
Accommodation and Travel Stats

August 2021

Espoo: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 43,100
107 %
icon: finland 35,500
119 %
icon: foreign 7,500
66 %
Visitors icon
Visitors (July)
icon: star 17,700
172 %
icon: finland 16,100
203 %
icon: foreign 1,600
35 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 1.4 mill. €
104 %
Average prices:
Night
32.70 €
0.50 €
Room
57.50 €
4.40 €
RevPAR
29.80 €
2.60 €
Capacity icon
Capacity (July)
icon: establishment 16
45 %
icon: room 1,500
84 %
icon: bed 3,100
88 %
utilization icon
Utilization (July)
icon: room 52 %
1 %
icon: bed 45 %
10 %
Weather icon
Weather
icon: temperature 15.3 °C
1.0 °C
icon: rainfall 175 mm
106 mm

Registered bed nights increased 107 percent (July)

In July 2021, 43,100 registered bed nights were recorded in Espoo (+107.4 %), of which 35,500 nights were spent by domestic visitors and 7,500 nights by foreigners. Registered domestic bed nights increased 119 percent and registered foreign bed nights increased 66 percent. In total, registered bed nights increased 107 percent from last year's July.

19,600 nights (+152.2 %) were spend by leisure visitors and 23,400 nights (+80.6 %) by business visitors.

Between January and July, 135,000 registered bed nights (+36.9 %) were recorded for domestic visitors and 40,200 (-3.7 %) for foreigners in Espoo, in total 175,000 (+24.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.3 percent (July)

Total of 3.3 million registered bed nights (+29.6 %) were recorded in the whole country, of which 3.2 million nights (+29.5 %) were spent by domestic visitors and 186,000 nights (+30.8 %) by foreigners.

The market share of Espoo out of total registered bed nights was 1.3 % (+0.5 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 4.1 %.

Registered bed nights comparison between regions

17,700 tourists arrived to registered accommodation (July)

Arrivals to registered accommodation increased 172 percent compared to earlier year. Of all registered arrivals, 90.9 percent were domestic, and 9.1 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Espoo on average 2.2 nights (-0.84) and foreigners 4.7 nights (+0.87).

218,000 air travelers (Helsinki)

The airport received a total of 218,000 passengers, which means air passenger arrivals increased 65 percent. 44,600 travelers were transferring planes (+44.4 %) and 173,000 were local passengers (+71.7 %).

Of local passengers, 84.1 % arrived from abroad, thus the share of domestic passengers was 15.9 %. For transferring passengers, the share of travelers arriving from abroad was 84.5 %.

In addition, there were 179,000 passengers departing the airport (+66.6 %), therefore the total number of trips via the airport was 397,000 (+65.9 %).

Arriving passengers (excl. transfers) (Helsinki)

Arriving passengers from (Helsinki)

Passengers on transfers from (Helsinki)

Departing passengers to (Helsinki)

Ferry arrivals from different harbors

Accommodation sales 1.9 million euro (July)

Total accommodation sales in July were 1.9 million euro (+361,000). The share of Airbnb and Vrbo was 26.0 percent. Therefore, registered accommodation sales were 1.4 million euro (+719,000) and non-registered sales 494,000 euro (-358,000).

Total January-July sales were 9.3 million euro and they increased 160,000 euro from the previous year.

Average prices

= change at least 10 %
July 2021
Amount
Change jan-July 2021
Amount
Change
Adr (Non-Registered) 136 € -47.8 % 155 € 9.1 %
Revpar (Non-Registered) 95 € -39.9 % 100 € 30.0 %
Adr (Registered) 57 € 8.3 % 54 € -23.4 %
Bed Night (Registered) 33 € -1.4 % 35 € -27.1 %
Revpar (Registered) 30 € 9.7 % 23 € -33.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

16 accommodation establishments (+5)
1,500 rooms (+690)
3,100 beds (+1,400)

Room utilization 51.9 % (+0.7)
Unsold rooms 730
Bed utilization 45.3 % (+4.1)

Airbnb and Vrbo

350 accommodation establishments (-10)
300 apartments (+5)
540 rooms (-42)

Apartment utilization 69.3 % (+9.1)
Unsold apartments 92

Registered room utilization for establishments

Global Google searches for "espoo + keyword"

Google searches for "espoo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (July)

Average customer satisfaction score on Booking.com given by accommodation customers in July was 8.66/10 (+0.46).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Enter Espoo Oy / Visit Espoo
A Grid, Otakaari 5, 02150 Espoo
043 824 6866 , visit@espoo.fi , visitespoo.fi

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