Espoo
Accommodation and Travel Stats

October 2020

Espoo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 23,700
42 %
icon: finland 18,200
22 %
icon: foreign 5,500
69 %
Visitors icon
Visitors
icon: star 7,400
62 %
icon: finland 6,700
46 %
icon: foreign 660
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 916,000 €
68 %
Average prices:
Night
38.70 €
30.30 €
Room
54.90 €
43.10 €
RevPAR
24.10 €
42.90 €
Capacity icon
Capacity
icon: establishment 14
0 %
icon: room 1,200
11 %
icon: bed 2,400
12 %
Weather icon
Weather
icon: temperature 8.6 °C
3.0 °C
icon: rainfall 64 mm
45 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

23,700 registered bed nights

In October 2020, 23,700 bed nights were recorded in Espoo (-42.5 %), of which 18,200 nights were spent by domestic visitors and 5,500 nights by foreigners. Domestic bed nights decreased 22 percent and foreign bed nights decreased 69 percent. In total, bed nights decreased 42 percent from last year's October.

8,700 nights (-29.8 %) were spend by leisure visitors and 15,100 nights (-47.9 %) by business visitors.

Between January and October, 157,000 bed nights (-31.8 %) were recorded for domestic visitors and 59,100 (-64.6 %) for foreigners in Espoo, in total 216,000 (-45.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.1 percent

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Espoo out of total bed nights was 2.1 % (-0.4 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 6.9 %.

Bed nights comparison between regions

7,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 62 percent compared to earlier year. Of all arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Espoo on average 2.7 nights (+0.81) and foreigners 8.4 nights (+5.9).

10,000 international congress guests in 2019

The number of international congress quests increased 43 percent from the previous year.

There was a total of 92 congresses organized (+27) in 2019.

71,400 air travelers (Helsinki)

The airport received a total of 71,400 passengers, which means air passenger arrivals decreased 92 percent. 15,700 travelers were transferring planes (-95.5 %) and 55,600 were local passengers (-90.8 %).

Of local passengers, 65.4 % arrived from abroad, thus the share of domestic passengers was 34.6 %. For transferring passengers, the share of travelers arriving from abroad was 87.5 %.

In addition, there were 59,800 passengers departing the airport (-90.1 %), therefore the total number of trips via the airport was 131,000 (-91.6 %).

Arriving passengers (excl. transfers) (Helsinki)

Arriving passengers from (Helsinki)

Passengers on transfers from (Helsinki)

Departing passengers to (Helsinki)

Ferry arrivals from different harbors

Accommodation sales 1.8 million euro

Total accommodation sales in October were 1.8 million euro (-1.4 million). The share of Airbnb and Vrbo was 56.7 percent. Therefore, registered accommodation sales were 916,000 euro (-1.9 million) and non-registered sales 1.0 million euro (+659,000).

Total January-October sales were 13.1 million euro and they decreased 14.9 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Non-Registered) 280 € 179.1 %  174 € 65.8 % 
Revpar (Non-Registered) 210 € 221.0 %  100 € 48.8 % 
Adr (Registered) 55 € -44.0 %  66 € -27.6 % 
Bed Night (Registered) 39 € -44.0 %  45 € -25.7 % 
Revpar (Registered) 24 € -64.0 %  31 € -45.8 % 

Tax free sales -12.9 % (January)

Tax free sales decreased 13 percent from the previous year.

(Russians -15.4 %, Chinese -19.4 %, Japanese -91.3 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+0)
1,200 rooms (-147)
2,400 beds (-340)

Room utilization 43.9 % (-25)
Unsold rooms 690
Bed utilization 31.6 % (-17)

Airbnb and Vrbo

310 accommodation establishments (-87)
250 apartments (-68)
470 rooms (-110)

Apartment utilization 74.1 % (+9.7)
Unsold apartments 64

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "espoo + keyword"

Google searches for "espoo" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.4/10 (-0.17).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Enter Espoo Oy / Visit Espoo
A Grid, Otakaari 5, 02150 Espoo
043 824 6866, visit@espoo.fi, visitespoo.fi

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