Finland
Accommodation and Travel Stats

March 2020

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Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 996,000
47 %
icon: finland 730,000
44 %
icon: foreign 265,000
53 %
Top 3:
Germany
35,100
39 %
France
26,700
39 %
Russia
24,800
60 %
Visitors icon
Visitors
icon: star 436,000
53 %
icon: finland 334,000
52 %
icon: foreign 102,000
58 %
Top 3:
Germany
13,300
38 %
Russia
12,100
59 %
France
6,400
46 %
Accommodation Sales icon
Accommodation Sales
icon: star 64.0 mill. €
46 %
Average prices:
Night
64.30 €
0.70 €
Room
112.70 €
2.70 €
RevPAR
38.00 €
20.20 €
Capacity icon
Capacity
icon: establishment 1,100
2 %
icon: room 63,000
1 %
icon: bed 154,000
1 %
utilization icon
Utilization
icon: room 0.34
36 %
icon: bed 0.24
38 %
Weather icon
Weather
icon: temperature -0.7 °C
1.8 °C
icon: rainfall 41 mm
4 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

996,000 registered bed nights

In March 2020, 996,000 bed nights were recorded in Finland (-46.6 %), of which 730,000 nights were spent by domestic visitors and 265,000 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 53 percent. In total, bed nights decreased 47 percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (35,100 nights).

647,000 nights (-46.5 %) were spend by leisure visitors and 349,000 nights (-46.7 %) by business visitors.

Between January and March, 2.9 million bed nights (-11.1 %) were recorded for domestic visitors and 1.6 million (-14.0 %) for foreigners in Finland, in total 4.5 million (-12.1 %) nights.

Registered bed nights

Bed nights by country of arrival

436,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 53 percent compared to earlier year. Of all arrivals, 76.6 percent were domestic, and 23.4 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Finland on average 2.2 nights (+0.31) and foreigners 2.6 nights (+0.27).

136,000 international congress guests in 2019

The number of international congress quests increased 53 percent from the previous year.

There was a total of 830 congresses organized (+83) in 2019.

374,000 air travelers

The airport received a total of 374,000 passengers, which means air passenger arrivals decreased 52 percent.

Of local passengers, 68.1 % arrived from abroad, thus the share of domestic passengers was 31.3 %.

In addition, there were 311,000 passengers departing the airport (-59.6 %), therefore the total number of trips via the airport was 685,000 (-55.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

257,000 passengers by ferries

There were 257,000 arriving passengers by ferries. In total, the arrivals to port decreased 58 percent. The number of departing passengers was 234,000 (-61.3 %). Most arrivals were from Estonia (138,000 arrivals).

Arrivals

Ferry arrivals from different harbors

145,000 Russian travelers via eastern border

A total of 145,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 88.7 percent.

  • Vaalimaa: 34,800 (-50.5 %)
  • Nuijamaa: 59,000 (-44.4 %)
  • Imatra: 27,800 (-42.0 %)
  • Vainikkala (train): 7,400 (-49.4 %)
  • Niirala: 14,700 (-35.2 %)
  • Vartius: 5,200 (-42.6 %)
  • Kuusamo: 530 (+4.5 %)
  • Salla: 1,400 (-56.6 %)
  • Raja-Jooseppi: 1,100 (-66.2 %)

Russian visa applications decreased 59 percent

There was a total of 27,200 visa applications to Finland made by the Russians. 77.9 percent were done at St. Petersburg's consulate.

Accommodation sales 82.7 million euro

Total accommodation sales in March were 82.7 million euro (-49.2 million). The share of Airbnb and Vrbo was 22.6 percent. Therefore, registered accommodation sales were 64.0 million euro (-54.5 million) and non-registered sales 18.7 million euro (+5.3 million).

Total January-March sales were 344.1 million euro and they decreased 16.3 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Non-Registered) 130 € 15.6 % 126 € 7.2 %
Adr (Registered) 113 € 2.5 % 114 € 4.5 %
Revpar (Non-Registered) 72 € 7.4 % 72 € 11.9 %
Bed Night (Registered) 64 € 1.1 % 64 € 1.6 %
Revpar (Registered) 38 € -34.7 % 52 € -7.1 %

Tax free sales +31.7 % (January)

Tax free sales increased 32 percent from the previous year.

(Russians +16.5 %, Chinese +61.3 %, Japanese +3.6 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

1,100 accommodation establishments (-18)
63,000 rooms (-510)
154,000 beds (-1,600)

Room utilization 33.7 % (-19)
Unsold rooms 41,700
Bed utilization 23.7 % (-14)

Airbnb and Vrbo

14,200 accommodation establishments (+2,600)
12,600 apartments (+2,600)
24,600 rooms (+5,100)

Apartment utilization 55.3 % (-4.3)
Unsold apartments 5,600

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "finland + keyword"

Google searches for "finland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Airdna, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

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