visitory

Accommodation and Travel Stats


Himos-Jämsä, November 2022

Jämsä: Tourism in a nutshell

icon: star 14,400
23 %
icon: finland 13,700
24 %
icon: foreign 660
16 %
Top 3:
Estonia
280
44 %
Latvia
140
1,456 %
France
139
2,680 %
icon: star 5,900
17 %
icon: finland 5,400
21 %
icon: foreign 470
104 %
Top 3:
Estonia
260
1,253 %
Latvia
140
1,456 %
Netherlands
44
58 %
Average prices:
Night
27.30 €
1.10 €
Room
96.40 €
0.50 €
RevPAR
25.10 €
6.50 €
icon: establishment 5.0
0 %
icon: room 570
0 %
icon: bed 3,600
1 %
icon: temperature 0.7 °C
1.1 °C
icon: rainfall 1 mm
35 mm

14,400 registered bed nights (October)

In October 2022, 14,400 registered bed nights were recorded in Jämsä (-23.5 %), of which 13,700 nights were spent by domestic visitors and 660 nights by foreigners. Registered domestic bed nights decreased 24 percent and registered foreign bed nights decreased 16 percent. In total, registered bed nights decreased 23 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Estonia (280 nights).

9,100 nights (-30.7 %) were spend by leisure visitors and 5,300 nights (-6.7 %) by business visitors.

Between January and October, 231,000 registered bed nights (+6.2 %) were recorded for domestic visitors and 17,900 (+120.4 %) for foreigners in Jämsä, in total 249,000 (+10.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.9 percent (October)

Total of 1.7 million registered bed nights (+0.7 %) were recorded in the whole country, of which 1.4 million nights (-6.4 %) were spent by domestic visitors and 305,000 nights (+52.6 %) by foreigners.

The market share of Jämsä out of total registered bed nights was 0.9 % (-0.3 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.2 %.

Comparison of registered bed nights between regions

5,900 tourists arrived to registered accommodation (October)

Arrivals to registered accommodation decreased 17 percent compared to earlier year. Of all registered arrivals, 92.0 percent were domestic, and 8.0 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Jämsä on average 2.5 nights (-0.08) and foreigners 1.4 nights (-2.0).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 658,000 euro (October)

Total accommodation sales in October were 658,000 euro (-67,400). The share of Airbnb and Vrbo was 40.4 percent. Therefore, registered accommodation sales were 392,000 euro (-141,000) and non-registered sales 266,000 euro (+73,400).

Total January-October sales were 11.1 million euro and they increased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
October 2022
Amount
Change jan-October 2022
Amount
Change
Adr (Non-Registered) 193 € 12.8 % 183 € -12.9 %
Adr (Registered) 96 € 0.5 % 124 € 11.5 %
Revpar (Non-Registered) 92 € 41.1 % 95 € -9.2 %
Bed Night (Registered) 27 € -3.9 % 34 € 6.7 %
Revpar (Registered) 25 € -20.5 % 51 € 19.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

5.0 accommodation establishments (+0)
570 rooms (-1)
3,600 beds (-26)

Room utilization 26.0 % (-6.9)
Unsold rooms 420
Bed utilization 13.0 % (-3.8)

Airbnb and Vrbo

144 accommodation establishments (+28)
121 apartments (+11)
310 rooms (+31)

Apartment utilization 47.6 % (+9.5)
Unsold apartments 63

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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