Accommodation and Travel Stats
Oulu, February 2023
Oulu: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
36,600
31,800
4,700
24,200
21,600
2,600
2.6 mill. €
10
1,300
2,700
56 %
40 %
-5.2 °C
1 mm
133
30
10
Registered bed nights increased 48 percent (January)
In January 2023, 36,600 registered bed nights were recorded in Oulu (+47.6 %), of which 31,800 nights were spent by domestic visitors and 4,700 nights by foreigners. Registered domestic bed nights increased 46 percent and registered foreign bed nights increased 56 percent. In total, registered bed nights increased 48 percent from last year's January.
19,100 nights (+25.5 %) were spend by leisure visitors and 17,500 nights (+82.7 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Paid bed nights forecast, Oulu
In March 2023, the number of bed nights in paid accommodation is expected to increase by 2.8 % compared to the previous year.
The forecast is based on a time series model (SARIMA), which is supplemented with exogenous (external) explanatory variables.
Registered bed nights
Forecast of paid bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Comparison of registered bed nights between regions
24,200 tourists arrived to registered accommodation (January)
Arrivals to registered accommodation increased 56 percent compared to earlier year. Of all registered arrivals, 89.4 percent were domestic, and 10.6 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (-0.1) and foreigners 1.8 nights (+0.02).
23,800 air travelers
The airport received a total of 23,800 passengers, which means air passenger arrivals increased 74 percent.
Of local passengers, 6.0 % arrived from abroad, thus the share of domestic passengers was 94.0 %.
In addition, there were 24,000 passengers departing the airport (+80.9 %), therefore the total number of trips via the airport was 47,800 (+77.5 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Average prices
|
February 2023
Amount |
Change |
jan-February 2023
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 101 € | 24.4 % | 99 € | 17.9 % |
| Revpar (Non-Registered) | 57 € | 28.8 % | 53 € | 30.0 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Airbnb and Vrbo
340 accommodation establishments (+35)
300 apartments (+31)
460 rooms (+53)
Apartment utilization 57.1 % (+1.9)
Unsold apartments 128
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research
BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10
,
info@businessoulu.com
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businessoulu.com
More information available at the dashboard