visitory

Accommodation and Travel Stats


Oulu, February 2023

Oulu: Tourism in a nutshell

icon: star 36,600
48 %
icon: finland 31,800
46 %
icon: foreign 4,700
56 %
icon: star 24,200
56 %
icon: finland 21,600
56 %
icon: foreign 2,600
54 %
Average prices:
Night
71.50 €
17.10 €
Room
117.20 €
14.70 €
RevPAR
65.50 €
32.50 €
icon: establishment 10
9 %
icon: room 1,300
2 %
icon: bed 2,700
1 %
icon: room 56 %
74 %
icon: bed 40 %
57 %
icon: temperature -5.2 °C
1.4 °C
icon: rainfall 1 mm
64 mm
icon: Instagram followers 133
1 %
icon: Facebook followers 30
0 %
icon: Twitter followers 10

Registered bed nights increased 48 percent (January)

In January 2023, 36,600 registered bed nights were recorded in Oulu (+47.6 %), of which 31,800 nights were spent by domestic visitors and 4,700 nights by foreigners. Registered domestic bed nights increased 46 percent and registered foreign bed nights increased 56 percent. In total, registered bed nights increased 48 percent from last year's January.

19,100 nights (+25.5 %) were spend by leisure visitors and 17,500 nights (+82.7 %) by business visitors.

Paid bed nights forecast, Oulu

In March 2023, the number of bed nights in paid accommodation is expected to increase by 2.8 % compared to the previous year.

Registered bed nights

Forecast of paid bed nights

Registered bed nights by country of arrival

Bed nights target market monitoring

Market share 2.4 percent (January)

Total of 1.5 million registered bed nights (+47.7 %) were recorded in the whole country, of which 996,000 nights (+44.3 %) were spent by domestic visitors and 528,000 nights (+54.6 %) by foreigners.

The market share of Oulu out of total registered bed nights was 2.4 % (-0.0 percentage points), out of domestic bed nights 3.2 % and foreign bed nights 0.9 %.

Comparison of registered bed nights between regions

24,200 tourists arrived to registered accommodation (January)

Arrivals to registered accommodation increased 56 percent compared to earlier year. Of all registered arrivals, 89.4 percent were domestic, and 10.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (-0.1) and foreigners 1.8 nights (+0.02).

23,800 air travelers

The airport received a total of 23,800 passengers, which means air passenger arrivals increased 74 percent.

Of local passengers, 6.0 % arrived from abroad, thus the share of domestic passengers was 94.0 %.

In addition, there were 24,000 passengers departing the airport (+80.9 %), therefore the total number of trips via the airport was 47,800 (+77.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
February 2023
Amount
Change jan-February 2023
Amount
Change
Adr (Non-Registered) 101 € 24.4 % 99 € 17.9 %
Revpar (Non-Registered) 57 € 28.8 % 53 € 30.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

340 accommodation establishments (+35)
300 apartments (+31)
460 rooms (+53)

Apartment utilization 57.1 % (+1.9)
Unsold apartments 128

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu + keyword"

Google searches for "oulu" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research

BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10 , info@businessoulu.com , businessoulu.com

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