Accommodation and Travel Stats

Oulu, April 2021

Oulu: Tourism in a nutshell

Bed Nights (March)

27,600

0 %

26,900

8 %

790

71 %

Visitors (March)

17,000

1 %

16,500

8 %

460

77 %

Accommodation Sales

1.7 mill. €

532 %

Average prices:

Night

46.60 €

3.40 €

Room

102.00 €

7.50 €

RevPAR

28.90 €

11.90 €

Capacity

2,500

272 %

5,400

272 %

Utilization

0.28

57 %

Weather

2.0 °C

1.4 °C

43 mm

24 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

27,600 registered bed nights (March)

In March 2021, 27,600 bed nights were recorded in Oulu (+0.2 %), of which 26,900 nights were spent by domestic visitors and 790 nights by foreigners. Domestic bed nights increased eight percent and foreign bed nights decreased 71 percent. In total, bed nights increased less than one percent from last year's March.

16,900 nights (+7.0 %) were spend by leisure visitors and 10,700 nights (-8.9 %) by business visitors.

Between January and March, 84,200 bed nights (-20.3 %) were recorded for domestic visitors and 4,800 (-75.9 %) for foreigners in Oulu, in total 89,000 (-29.1 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Bed nights by country of arrival

Bed nights target market monitoring

Market share 3.2 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Oulu out of total bed nights was 3.2 % (+0.4 percentage points), out of domestic bed nights 3.3 % and foreign bed nights 1.7 %.

Bed nights comparison between regions

17,000 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Oulu on average 1.6 nights (0.0) and foreigners 1.7 nights (+0.32).

4,800 air travelers

The airport received a total of 4,800 passengers, which means air passenger arrivals increased 750 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 5,200 passengers departing the airport (+714.2 %), therefore the total number of trips via the airport was 9,900 (+730.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 1.7 million euro

Registered accommodation sales in April were 1.7 million euro (+1.4 million).

Registered January-April sales were 6.3 million euro and they decreased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
	April 2021 Amount	Change	jan-April 2021 Amount	Change
Adr (Registered)	102 €	8.0 %	96 €	-11.4 %
Bed Night (Registered)	47 €	8.0 %	50 €	-17.8 %
Revpar (Registered)	29 €	70.0 %	33 €	-45.1 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

2,500 rooms (+1,800)
5,400 beds (+4,000)

Room utilization 28.3 % (+10)
Unsold rooms 1,800

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu"

Global Google searches for "oulu + keyword"

Google searches for "oulu" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (March)

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.68/10 (-0.18).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10 , info@businessoulu.com , businessoulu.com

More information available at the dashboard