Oulu: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
67,200 bed nights in paid accommodation (June)
Total of 67,200 bed nights (+9.0 %) were recorded in paid accommodation in Oulu in June 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 76 % and non-registered 24 %.
Between January and June, the number of paid bed nights was 324,000 (+29.6 %). Share of registered was 76 % and non-registered 24 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased four percent (June)
In June 2022, 50,800 registered bed nights were recorded in Oulu (+3.9 %), of which 42,000 nights were spent by domestic visitors and 8,800 nights by foreigners. Registered domestic bed nights decreased 11 percent and registered foreign bed nights increased 490 percent. In total, registered bed nights increased four percent from last year's June.
Most foreign registered bed nights were recorded for travelers from Germany (1,900 nights).
33,100 nights (+3.4 %) were spend by leisure visitors and 17,700 nights (+4.8 %) by business visitors.
Between January and June, 218,000 registered bed nights (+16.7 %) were recorded for domestic visitors and 27,200 (+237.9 %) for foreigners in Oulu, in total 246,000 (+25.8 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Bed nights target market monitoring
Comparison of registered bed nights between regions
32,300 tourists arrived to registered accommodation (June)
Arrivals to registered accommodation increased five percent compared to earlier year. Of all registered arrivals, 85.3 percent were domestic, and 14.7 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (-0.06) and foreigners 1.9 nights (-0.1).
25,000 air travelers
The airport received a total of 25,000 passengers, which means air passenger arrivals increased 98 percent.
Of local passengers, 6.1 % arrived from abroad, thus the share of domestic passengers was 93.9 %.
In addition, there were 24,000 passengers departing the airport (+104.4 %), therefore the total number of trips via the airport was 49,000 (+101.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.8 million euro (June)
Total accommodation sales in June were 3.8 million euro (+1.0 million). The share of Airbnb and Vrbo was 11.2 percent. Therefore, registered accommodation sales were 3.4 million euro (+904,000) and non-registered sales 421,000 euro (+120,000).
Total January-June sales were 17.7 million euro and they increased 6.4 million euro from the previous year.
|Adr (Registered)||115 €||13.7 %||113 €||18.3 %|
|Adr (Non-Registered)||99 €||11.5 %||91 €||8.2 %|
|Revpar (Registered)||76 €||42.7 %||63 €||67.9 %|
|Bed Night (Registered)||66 €||31.8 %||65 €||24.2 %|
|Revpar (Non-Registered)||61 €||24.4 %||50 €||36.0 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (June)
11 accommodation establishments (-1)
1,400 rooms (-70)
2,900 beds (-128)
Room utilization 66.0 % (+13)
Unsold rooms 480
Bed utilization 50.6 % (+4.4)
Airbnb and Vrbo
340 accommodation establishments (+10)
300 apartments (+5)
480 rooms (+9)
Apartment utilization 62.0 % (+6.4)
Unsold apartments 115
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "oulu"
Global Google searches for "oulu + keyword"
Google searches for "oulu" by search region
Accommodation customer satisfaction (June)
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.55/10 (-0.06).