visitory

Accommodation and Travel Stats


Oulu, July 2022

Oulu: Tourism in a nutshell

icon: star 50,800
4 %
icon: finland 42,000
11 %
icon: foreign 8,800
493 %
Top 3:
Germany
1,900
1,374 %
Norway
1,300
620 %
Sweden
860
166 %
icon: star 32,300
5 %
icon: finland 27,500
8 %
icon: foreign 4,800
524 %
Top 3:
Germany
1,300
1,675 %
Norway
520
479 %
Sweden
480
177 %
Average prices:
Night
66.00 €
15.90 €
Room
114.90 €
13.90 €
RevPAR
75.80 €
22.70 €
icon: establishment 11
8 %
icon: room 1,400
5 %
icon: bed 2,900
4 %
icon: room 66 %
25 %
icon: bed 51 %
10 %
icon: temperature 16.9 °C
1.7 °C
icon: rainfall 64 mm
36 mm

Registered bed nights increased four percent (June)

In June 2022, 50,800 registered bed nights were recorded in Oulu (+3.9 %), of which 42,000 nights were spent by domestic visitors and 8,800 nights by foreigners. Registered domestic bed nights decreased 11 percent and registered foreign bed nights increased 490 percent. In total, registered bed nights increased four percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (1,900 nights).

33,100 nights (+3.4 %) were spend by leisure visitors and 17,700 nights (+4.8 %) by business visitors.

Between January and June, 218,000 registered bed nights (+16.7 %) were recorded for domestic visitors and 27,200 (+237.9 %) for foreigners in Oulu, in total 246,000 (+25.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Bed nights target market monitoring

Market share 2.4 percent (June)

Total of 2.1 million registered bed nights (+24.5 %) were recorded in the whole country, of which 1.8 million nights (+8.2 %) were spent by domestic visitors and 367,000 nights (+357.2 %) by foreigners.

The market share of Oulu out of total registered bed nights was 2.4 % (-0.5 percentage points), out of domestic bed nights 2.4 % and foreign bed nights 2.4 %.

Comparison of registered bed nights between regions

32,300 tourists arrived to registered accommodation (June)

Arrivals to registered accommodation increased five percent compared to earlier year. Of all registered arrivals, 85.3 percent were domestic, and 14.7 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (-0.06) and foreigners 1.9 nights (-0.1).

25,000 air travelers

The airport received a total of 25,000 passengers, which means air passenger arrivals increased 98 percent.

Of local passengers, 6.1 % arrived from abroad, thus the share of domestic passengers was 93.9 %.

In addition, there were 24,000 passengers departing the airport (+104.4 %), therefore the total number of trips via the airport was 49,000 (+101.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.8 million euro (June)

Total accommodation sales in June were 3.8 million euro (+1.0 million). The share of Airbnb and Vrbo was 11.2 percent. Therefore, registered accommodation sales were 3.4 million euro (+904,000) and non-registered sales 421,000 euro (+120,000).

Total January-June sales were 17.7 million euro and they increased 6.4 million euro from the previous year.

Average prices

= change at least 10 %
June 2022
Amount
Change jan-June 2022
Amount
Change
Adr (Registered) 115 € 13.7 % 113 € 18.3 %
Adr (Non-Registered) 99 € 11.5 % 91 € 8.2 %
Revpar (Registered) 76 € 42.7 % 63 € 67.9 %
Bed Night (Registered) 66 € 31.8 % 65 € 24.2 %
Revpar (Non-Registered) 61 € 24.4 % 50 € 36.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (June)

Registered Accommodation

11 accommodation establishments (-1)
1,400 rooms (-70)
2,900 beds (-128)

Room utilization 66.0 % (+13)
Unsold rooms 480
Bed utilization 50.6 % (+4.4)

Airbnb and Vrbo

340 accommodation establishments (+10)
300 apartments (+5)
480 rooms (+9)

Apartment utilization 62.0 % (+6.4)
Unsold apartments 115

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu + keyword"

Google searches for "oulu" by search region

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.55/10 (-0.06).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

BusinessOulu
PL 22, 90015 Oulun kaupunki
08 558 558 10 , info@businessoulu.com , businessoulu.com

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