Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased 56 percent (January)
In January 2023, 106,000 registered bed nights were recorded in Rovaniemi (+56.1 %), of which 24,200 nights were spent by domestic visitors and 82,100 nights by foreigners. Registered domestic bed nights increased 27 percent and registered foreign bed nights increased 67 percent. In total, registered bed nights increased 56 percent from last year's January.
80,500 nights (+39.0 %) were spend by leisure visitors and 25,800 nights (+152.9 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
45,700 tourists arrived to registered accommodation (January)
Arrivals to registered accommodation increased 71 percent compared to earlier year. Of all registered arrivals, 28.0 percent were domestic, and 72.0 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.9 nights (-0.14) and foreigners 2.5 nights (-0.33).
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights by region
46,900 air travelers
The airport received a total of 46,900 passengers, which means air passenger arrivals increased 61 percent.
Of local passengers, 42.4 % arrived from abroad, thus the share of domestic passengers was 57.6 %.
In addition, there were 46,700 passengers departing the airport (+67.5 %), therefore the total number of trips via the airport was 93,600 (+64.3 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
|Adr (Non-Registered)||210 €||33.0 %||220 €||25.8 %|
|Revpar (Non-Registered)||156 €||42.3 %||151 €||40.1 %|
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Airbnb and Vrbo
850 accommodation establishments (+280)
730 apartments (+220)
1,400 rooms (+480)
Apartment utilization 74.8 % (+4.9)
Unsold apartments 185
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
Sources: Airdna, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research
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