Southwest Finland - Accommodation and Travel Stats

Southwest Finland: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights (August)

169,000

5 %

134,000

13 %

35,300

37 %

Arrivals (August)

100,000

7 %

82,800

12 %

17,700

32 %

Accommodation Sales (August)

10.6 mill. €

3 %

Average prices:

Night

62.90 €

1.30 €

Room

112.30 €

2.80 €

RevPAR

71.40 €

1.80 €

Capacity (August)

104

2 %

4,600

0 %

10,400

0 %

Utilization (August)

64 %

0 %

47 %

4 %

232,000 bed nights in paid accommodation (August)

Total of 232,000 bed nights (-3.3 %) were recorded in paid accommodation in Southwest Finland in August 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 73 % and non-registered 27 %.

Between January and August, the number of paid bed nights was 1.4 million (+3.7 %). Share of registered was 75 % and non-registered 25 %.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.

169,000 registered bed nights (August)

In August 2023, 169,000 registered bed nights were recorded in Southwest Finland (-5.5 %), of which 134,000 nights were spent by domestic visitors and 35,300 nights by foreigners. Registered domestic bed nights decreased 13 percent and registered foreign bed nights increased 37 percent. In total, registered bed nights decreased five percent from last year's August.

128,000 nights (-4.2 %) were spend by leisure visitors and 41,600 nights (-9.2 %) by business visitors.

Between January and August, 902,000 registered bed nights (-1.1 %) were recorded for domestic visitors and 130,000 (+25.1 %) for foreigners in Southwest Finland, in total 1.0 million (+1.6 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 7.3 percent (August)

Total of 2.3 million registered bed nights (-0.4 %) were recorded in the whole country, of which 1.7 million nights (-2.9 %) were spent by domestic visitors and 604,000 nights (+7.5 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 7.3 % (-0.4 percentage points), out of domestic bed nights 7.8 % and foreign bed nights 5.8 %.

100,000 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation decreased seven percent compared to earlier year. Of all registered arrivals, 82.4 percent were domestic, and 17.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.6 nights (-0.01) and foreigners 2.0 nights (+0.07).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 13.0 million euro (August)

Total accommodation sales in August were 13.0 million euro (-291,000). The share of Airbnb and Vrbo was 18.1 percent. Therefore, registered accommodation sales were 10.6 million euro (-380,000) and non-registered sales 2.3 million euro (+88,300).

Total January-August sales were 75.6 million euro and they increased 4.2 million euro from the previous year.

Average prices

= change at least 10 %
	August 2023 Amount	Change	jan-August 2023 Amount	Change
Adr (Non-Registered)	139 €	-3.0 %	142 €	1.5 %
Adr (Registered)	112 €	-2.4 %	110 €	-1.6 %
Revpar (Non-Registered)	77 €	-11.5 %	71 €	-10.3 %
Revpar (Registered)	71 €	-2.4 %	59 €	4.7 %
Bed Night (Registered)	63 €	2.1 %	61 €	2.2 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

104 accommodation establishments (-2)
4,600 rooms (+18)
10,400 beds (-3)

Room utilization 63.6 % (+0.0)
Unsold rooms 1,700
Bed utilization 47.3 % (-1.8)

Airbnb and Vrbo

1,600 accommodation establishments (+260)
1,400 apartments (+270)
2,500 rooms (+550)

Apartment utilization 54.9 % (-5.4)
Unsold apartments 630

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Accommodation and Travel Stats

Southwest Finland, September 2023