Accommodation and Travel Stats
Turku, September 2023
Turku: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
109,000
81,600
27,100
66,600
53,300
13,300
7.4 mill. €
30
2,700
5,600
75 %
60 %
133,000 bed nights in paid accommodation (August)
Total of 133,000 bed nights (-1.0 %) were recorded in paid accommodation in Turku in August 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 82 % and non-registered 18 %.
Between January and August, the number of paid bed nights was 822,000 (+5.8 %). Share of registered was 83 % and non-registered 17 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
109,000 registered bed nights (August)
In August 2023, 109,000 registered bed nights were recorded in Turku (-2.4 %), of which 81,600 nights were spent by domestic visitors and 27,100 nights by foreigners. Registered domestic bed nights decreased 14 percent and registered foreign bed nights increased 61 percent. In total, registered bed nights decreased two percent from last year's August.
77,700 nights (-2.3 %) were spend by leisure visitors and 31,000 nights (-2.8 %) by business visitors.
Between January and August, 586,000 registered bed nights (+0.2 %) were recorded for domestic visitors and 99,800 (+35.4 %) for foreigners in Turku, in total 686,000 (+4.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
66,600 tourists arrived to registered accommodation (August)
Arrivals to registered accommodation decreased five percent compared to earlier year. Of all registered arrivals, 80.0 percent were domestic, and 20.0 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Turku on average 1.5 nights (-0.02) and foreigners 2.0 nights (+0.21).
11,300 air travelers (August)
The airport received a total of 11,300 passengers, which means air passenger arrivals increased 50 percent.
Of local passengers, 96.5 % arrived from abroad, thus the share of domestic passengers was 3.5 %.
In addition, there were 10,700 passengers departing the airport (+71.0 %), therefore the total number of trips via the airport was 22,000 (+59.6 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
148,000 passengers by ferries (July)
There were 148,000 arriving passengers by ferries. In total, the arrivals to port decreased 15 percent. The number of departing passengers was 145,000 (-11.3 %). Most arrivals were from Sweden (146,000 arrivals).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 8.3 million euro (August)
Total accommodation sales in August were 8.3 million euro (+10,100). The share of Airbnb and Vrbo was 10.5 percent. Therefore, registered accommodation sales were 7.4 million euro (+71,000) and non-registered sales 869,000 euro (-60,900).
Total January-August sales were 48.8 million euro and they increased 3.1 million euro from the previous year.
Average prices
|
August 2023
Amount |
Change |
jan-August 2023
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 113 € | -3.0 % | 110 € | -1.9 % |
| Adr (Non-Registered) | 101 € | -17.2 % | 103 € | -7.0 % |
| Revpar (Registered) | 85 € | -0.1 % | 67 € | 5.9 % |
| Bed Night (Registered) | 68 € | 3.5 % | 64 € | 2.0 % |
| Revpar (Non-Registered) | 61 € | -23.5 % | 54 € | -21.2 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (August)
Registered Accommodation
30 accommodation establishments (+2)
2,700 rooms (+38)
5,600 beds (+97)
Room utilization 75.3 % (+2.2)
Unsold rooms 670
Bed utilization 59.9 % (-2.0)
Airbnb and Vrbo
710 accommodation establishments (+119)
660 apartments (+139)
920 rooms (+196)
Apartment utilization 60.9 % (-5.0)
Unsold apartments 260
Registered room utilization for establishments
Visits to marketing website
There were a total of 21,000 user sessions at Turku marketing website in September. The share of visitors using a foreign language in their web browser was 28.3 percent out of all website visitors. The number of total user sessions decreased 51 percent from last year's September.
Website's user sessions by language
Global Google searches for "turku"
Global Google searches for "turku + keyword"
Google searches for "turku" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Google Analytics, Statistics Finland, Tak Research
Visit Turku Archipelago Oy
Aurakatu 4, 20100 Turku
(02) 262 7444
,
info(at)visitturkuarchipelago.fi
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visitturku.fi
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