visitory

Accommodation and Travel Stats


Helsinki-Uusimaa, September 2023

Uusimaa: Tourism in a nutshell

icon: star 715,000
5 %
icon: finland 390,000
1 %
icon: foreign 325,000
10 %
icon: star 398,000
4 %
icon: finland 235,000
0 %
icon: foreign 163,000
11 %
Average prices:
Night
68.90 €
2.30 €
Room
115.80 €
3.30 €
RevPAR
74.40 €
0.90 €
icon: establishment 176
3 %
icon: room 21,000
2 %
icon: bed 41,800
2 %
icon: room 64 %
2 %
icon: bed 54 %
3 %

Registered bed nights increased five percent (August)

In August 2023, 715,000 registered bed nights were recorded in Uusimaa (+4.9 %), of which 390,000 nights were spent by domestic visitors and 325,000 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights increased 10 percent. In total, registered bed nights increased five percent from last year's August.

448,000 nights (+9.4 %) were spend by leisure visitors and 267,000 nights (-2.0 %) by business visitors.

Between January and August, 2.7 million registered bed nights (+6.4 %) were recorded for domestic visitors and 1.7 million (+25.9 %) for foreigners in Uusimaa, in total 4.3 million (+13.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 30.9 percent (August)

Total of 2.3 million registered bed nights (-0.4 %) were recorded in the whole country, of which 1.7 million nights (-2.9 %) were spent by domestic visitors and 604,000 nights (+7.5 %) by foreigners.

The market share of Uusimaa out of total registered bed nights was 30.9 % (+1.5 percentage points), out of domestic bed nights 22.8 % and foreign bed nights 53.8 %.

Comparison of registered bed nights between regions

398,000 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased four percent compared to earlier year. Of all registered arrivals, 59.0 percent were domestic, and 41.0 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Uusimaa on average 1.7 nights (+0.02) and foreigners 2.0 nights (-0.01).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

892,000 air travelers (August, Helsinki)

The airport received a total of 892,000 passengers, which means air passenger arrivals increased eight percent. 213,000 travelers were transferring planes (+14.1 %) and 679,000 were local passengers (+6.6 %).

Of local passengers, 92.4 % arrived from abroad, thus the share of domestic passengers was 7.6 %. For transferring passengers, the share of travelers arriving from abroad was 89.1 %.

In addition, there were 464,000 passengers departing the airport (+4.0 %), therefore the total number of trips via the airport was 1.4 million (+6.8 %).

Arriving passengers (excl. transfers) (Helsinki)

Arriving passengers from (Helsinki)

Passengers on transfers from (Helsinki)

Departing passengers to (Helsinki)

721,000 passengers by ferries (July, Helsinki)

There were 721,000 arriving passengers by ferries. In total, the arrivals to port increased six percent. The number of departing passengers was 695,000 (+3.9 %). Most arrivals were from Estonia (531,000 arrivals).

Arrivals (Helsinki)

Ferry arrivals from different harbors

Accommodation sales 56.9 million euro (August)

Total accommodation sales in August were 56.9 million euro (+1.6 million). The share of Airbnb and Vrbo was 13.4 percent. Therefore, registered accommodation sales were 49.3 million euro (+722,000) and non-registered sales 7.6 million euro (+926,000).

Total January-August sales were 349.1 million euro and they increased 56.7 million euro from the previous year.

Average prices

= change at least 10 %
August 2023
Amount
Change jan-August 2023
Amount
Change
Adr (Non-Registered) 127 € -3.8 % 124 € 2.0 %
Adr (Registered) 116 € -2.7 % 115 € 3.5 %
Revpar (Non-Registered) 83 € -14.0 % 70 € -9.4 %
Revpar (Registered) 74 € -1.2 % 62 € 13.4 %
Bed Night (Registered) 69 € -3.2 % 72 € 5.4 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

176 accommodation establishments (+5)
21,000 rooms (+320)
41,800 beds (+880)

Room utilization 64.3 % (+1.0)
Unsold rooms 7,500
Bed utilization 53.7 % (+1.4)

Airbnb and Vrbo

4,900 accommodation establishments (+1,100)
4,300 apartments (+1,000)
6,900 rooms (+1,700)

Apartment utilization 65.1 % (-7.8)
Unsold apartments 1,500

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Research

Uudenmaan liitto
e-mail: toimisto at uudenmaanliitto.fi
puh/tel +358 9 4767 411
Esterinportti 2 B, 00240 Helsinki

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