Uusimaa: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
908,000 bed nights in paid accommodation (August)
Total of 908,000 bed nights (+6.9 %) were recorded in paid accommodation in Uusimaa in August 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 79 % and non-registered 21 %.
Between January and August, the number of paid bed nights was 5.3 million (+13.6 %). Share of registered was 81 % and non-registered 19 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased five percent (August)
In August 2023, 715,000 registered bed nights were recorded in Uusimaa (+4.9 %), of which 390,000 nights were spent by domestic visitors and 325,000 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights increased 10 percent. In total, registered bed nights increased five percent from last year's August.
448,000 nights (+9.4 %) were spend by leisure visitors and 267,000 nights (-2.0 %) by business visitors.
Between January and August, 2.7 million registered bed nights (+6.4 %) were recorded for domestic visitors and 1.7 million (+25.9 %) for foreigners in Uusimaa, in total 4.3 million (+13.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
398,000 tourists arrived to registered accommodation (August)
Arrivals to registered accommodation increased four percent compared to earlier year. Of all registered arrivals, 59.0 percent were domestic, and 41.0 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Uusimaa on average 1.7 nights (+0.02) and foreigners 2.0 nights (-0.01).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
892,000 air travelers (August, Helsinki)
The airport received a total of 892,000 passengers, which means air passenger arrivals increased eight percent. 213,000 travelers were transferring planes (+14.1 %) and 679,000 were local passengers (+6.6 %).
Of local passengers, 92.4 % arrived from abroad, thus the share of domestic passengers was 7.6 %. For transferring passengers, the share of travelers arriving from abroad was 89.1 %.
In addition, there were 464,000 passengers departing the airport (+4.0 %), therefore the total number of trips via the airport was 1.4 million (+6.8 %).
Arriving passengers (excl. transfers) (Helsinki)
Arriving passengers from (Helsinki)
Passengers on transfers from (Helsinki)
Departing passengers to (Helsinki)
721,000 passengers by ferries (July, Helsinki)
There were 721,000 arriving passengers by ferries. In total, the arrivals to port increased six percent. The number of departing passengers was 695,000 (+3.9 %). Most arrivals were from Estonia (531,000 arrivals).
Arrivals (Helsinki)
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 56.9 million euro (August)
Total accommodation sales in August were 56.9 million euro (+1.6 million). The share of Airbnb and Vrbo was 13.4 percent. Therefore, registered accommodation sales were 49.3 million euro (+722,000) and non-registered sales 7.6 million euro (+926,000).
Total January-August sales were 349.1 million euro and they increased 56.7 million euro from the previous year.
Average prices
August 2023
Amount |
Change |
jan-August 2023
Amount |
Change | |
---|---|---|---|---|
Adr (Non-Registered) | 127 € | -3.8 % | 124 € | 2.0 % |
Adr (Registered) | 116 € | -2.7 % | 115 € | 3.5 % |
Revpar (Non-Registered) | 83 € | -14.0 % | 70 € | -9.4 % |
Revpar (Registered) | 74 € | -1.2 % | 62 € | 13.4 % |
Bed Night (Registered) | 69 € | -3.2 % | 72 € | 5.4 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (August)
Registered Accommodation
176 accommodation establishments (+5)
21,000 rooms (+320)
41,800 beds (+880)
Room utilization 64.3 % (+1.0)
Unsold rooms 7,500
Bed utilization 53.7 % (+1.4)
Airbnb and Vrbo
4,900 accommodation establishments (+1,100)
4,300 apartments (+1,000)
6,900 rooms (+1,700)
Apartment utilization 65.1 % (-7.8)
Unsold apartments 1,500
Registered room utilization for establishments
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Research
Uudenmaan liitto
e-mail: toimisto at uudenmaanliitto.fi
puh/tel +358 9 4767 411
Esterinportti 2 B, 00240 Helsinki

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