Gislaved
Accommodation and Travel Stats

September 2020

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Gislaved: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,000
30 %
icon: sweden 10,500
42 %
icon: foreign 510
53 %
Top 3:
Denmark
230
44 %
Germany
84
47 %
Poland
48
14 %
Visitors icon
Visitors
icon: star 6,100
15 %
icon: sweden 5,900
22 %
icon: foreign 270
47 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.2 mill. SEK
23 %
Average prices:
Night
473.40 SEK
25.70 SEK
Room
1,293.00 SEK
56.70 SEK
RevPAR
658.50 SEK
74.10 SEK
Capacity icon
Capacity
icon: establishment 10
11 %
icon: room 270
11 %
icon: bed 820
14 %
utilization icon
Utilization
icon: room 51 %
8 %
icon: bed 48 %
22 %

Registered bed nights increased 30 percent

In September 2020, 11,000 registered bed nights were recorded in Gislaved (+29.6 %), of which 10,500 nights were spent by domestic visitors and 510 nights by foreigners. Registered domestic bed nights increased 42 percent and registered foreign bed nights decreased 53 percent. In total, registered bed nights increased 30 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Denmark (230 nights).

1,800 rooms (+54.7 %) were booked by leisure visitors and 2,200 rooms (-1.5 %) by business visitors.

Between January and September, 95,100 registered bed nights (+18.9 %) were recorded for domestic visitors and 4,700 (-86.2 %) for foreigners in Gislaved, in total 99,700 (-12.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Gislaved out of total registered bed nights was 0.4 % (+0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

6,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 15 percent compared to earlier year. Of all registered arrivals, 95.7 percent were domestic, and 4.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Gislaved on average 1.8 nights (+0.25) and foreigners 1.9 nights (-0.23).

Ferry arrivals from different harbors

Accommodation sales 5.2 million SEK

Registered accommodation sales in September were 5.2 million SEK (+972,000).

Registered January-September sales were 40.1 million SEK and they decreased 12.9 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,300 SEK 4.6 % 1,500 SEK 1.7 %
Revpar (Registered) 660 SEK 12.7 % 540 SEK -32.8 %
Bed Night (Registered) 470 SEK -5.1 % 400 SEK -13.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
270 rooms (+27)
820 beds (+101)

Room utilization 50.9 % (+3.7)
Unsold rooms 132
Bed utilization 47.8 % (+8.6)

Registered room utilization for establishments

Global Google searches for "gislaved + keyword"

Google searches for "gislaved" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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