Gislaved
Accommodation and Travel Stats

June 2020

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Gislaved: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 13,800
12 %
icon: sweden 13,700
33 %
icon: foreign 162
92 %
Visitors icon
Visitors
icon: star 6,800
21 %
icon: sweden 6,700
42 %
icon: foreign 80
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.9 mill. SEK
17 %
Average prices:
Night
357.20 SEK
123.30 SEK
Room
1,491.30 SEK
92.90 SEK
RevPAR
517.50 SEK
349.90 SEK
Capacity icon
Capacity
icon: establishment 12
20 %
icon: room 330
13 %
icon: bed 920
15 %
utilization icon
Utilization
icon: room 35 %
44 %
icon: bed 55 %
8 %

Registered bed nights increased 12 percent

In June 2020, 13,800 registered bed nights were recorded in Gislaved (+12.1 %), of which 13,700 nights were spent by domestic visitors and 162 nights by foreigners. Registered domestic bed nights increased 33 percent and registered foreign bed nights decreased 92 percent. In total, registered bed nights increased 12 percent from last year's June.

1,400 rooms (-9.5 %) were booked by leisure visitors and 1,900 rooms (-28.9 %) by business visitors.

Between January and June, 37,100 registered bed nights (-9.1 %) were recorded for domestic visitors and 3,400 (-83.7 %) for foreigners in Gislaved, in total 40,500 (-34.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Gislaved out of total registered bed nights was 0.4 % (+0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

6,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 21 percent compared to earlier year. Of all registered arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Gislaved on average 2.0 nights (-0.13) and foreigners 2.0 nights (-0.36).

Ferry arrivals from different harbors

Accommodation sales 4.9 million SEK

Registered accommodation sales in June were 4.9 million SEK (-991,000).

Registered January-June sales were 17.6 million SEK and they decreased 14.1 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,500 SEK 6.6 % 1,400 SEK -5.1 %
Revpar (Registered) 520 SEK -40.3 % 380 SEK -50.7 %
Bed Night (Registered) 360 SEK -25.7 % 440 SEK -15.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+2)
330 rooms (+39)
920 beds (+123)

Room utilization 34.7 % (-27)
Unsold rooms 220
Bed utilization 55.0 % (-4.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "gislaved + keyword"

Google searches for "gislaved" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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