Gotland County
Accommodation and Travel Stats

December 2020

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Gotland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,200
43 %
icon: sweden 9,500
40 %
icon: foreign 680
66 %
Top 3:
Poland
104
940 %
United States
77
70 %
Denmark
52
62 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.8 mill. SEK
39 %
Average prices:
Night
374.50 SEK
19.80 SEK
Room
695.00 SEK
25.00 SEK
RevPAR
119.40 SEK
93.00 SEK
Capacity icon
Capacity
icon: establishment 45
5 %
icon: room 830
9 %
icon: bed 3,700
9 %
utilization icon
Utilization
icon: room 17 %
42 %
icon: bed 9 %
37 %

10,200 registered bed nights

In December 2020, 10,200 registered bed nights were recorded in Gotland County (-42.6 %), of which 9,500 nights were spent by domestic visitors and 680 nights by foreigners. Registered domestic bed nights decreased 40 percent and registered foreign bed nights decreased 66 percent. In total, registered bed nights decreased 43 percent from last year's December.

Most foreign registered bed nights were recorded for travelers from Poland (104 nights).

Between January and December, 677,000 registered bed nights (-24.8 %) were recorded for domestic visitors and 50,000 (-59.8 %) for foreigners in Gotland County, in total 727,000 (-29.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 1.8 million registered bed nights (-47.5 %) were recorded in the whole country, of which 1.6 million nights (-41.2 %) were spent by domestic visitors and 230,000 nights (-70.0 %) by foreigners.

The market share of Gotland County out of total registered bed nights was 0.6 % (0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.3 %.

Ferry arrivals from different harbors

Accommodation sales 3.8 million SEK

Registered accommodation sales in December were 3.8 million SEK (-2.5 million).

Registered January-December sales were 242.5 million SEK and they decreased 139.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 700 SEK -3.5 % 1,000 SEK -7.2 %
Bed Night (Registered) 370 SEK 5.6 % 330 SEK -10.3 %
Revpar (Registered) 119 SEK -43.8 % 400 SEK -30.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

45 accommodation establishments (+2)
830 rooms (-83)
3,700 beds (-360)

Room utilization 17.2 % (-12)
Unsold rooms 680
Bed utilization 8.7 % (-5.1)

Registered room utilization for establishments

Global Google searches for "gotland county + keyword"

Google searches for "gotland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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