Gotland County
Accommodation and Travel Stats

November 2019


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Gotland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 21,200
1 %
icon: sweden 19,400
1 %
icon: foreign 1,900
0 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.8 mill. SEK
0 %
Average prices:
415.60 SEK
2.50 SEK
726.00 SEK
2.00 SEK
225.20 SEK
20.90 SEK
Capacity icon
icon: establishment 44
5 %
icon: room 1,200
4 %
icon: bed 4,600
6 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



21,200 registered bed nights

In November 2019, 21,200 bed nights were recorded in Gotland County (-0.9 %), of which 19,400 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights decreased one percent and foreign bed nights decreased less than one percent. In total, bed nights decreased one percent from last year's November.

Between January and November, 885,000 bed nights (+1.8 %) were recorded for domestic visitors and 123,000 (+5.9 %) for foreigners in Gotland County, in total 1.0 million (+2.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Gotland County out of total bed nights was 0.6 % (-0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.3 %.

Ferry arrivals from different harbors

Accommodation sales 8.8 million SEK

Registered accommodation sales in November were 8.8 million SEK (-24,000).

Registered January-November sales were 375.1 million SEK and they increased 12.2 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Change jan-November 2019
Adr (Registered) 730 SEK 0.3 % 1,100 SEK 2.3 %
Bed Night (Registered) 420 SEK 0.6 % 370 SEK 1.0 %
Revpar (Registered) 230 SEK -8.5 % 600 SEK 3.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

44 accommodation establishments (+2)
1,200 rooms (+42)
4,600 beds (+260)

Room utilization 31.0 % (-3.0)
Unsold rooms 810
Bed utilization 14.9 % (-0.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "gotland county + keyword"

Google searches for "gotland county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard