Gotland County
Accommodation and Travel Stats

May 2021

Gotland County: Tourism in a nutshell

Bed Nights icon
Bed Nights (April)
icon: star 22,900
171 %
icon: sweden 20,800
162 %
icon: foreign 2,200
292 %
Accommodation Sales icon
Accommodation Sales (April)
icon: star 8.6 mill. SEK
212 %
Average prices:
Night
375.50 SEK
49.90 SEK
Room
769.00 SEK
120.00 SEK
RevPAR
214.40 SEK
135.80 SEK
Capacity icon
Capacity (April)
icon: establishment 60
3 %
icon: room 1,200
31 %
icon: bed 5,900
16 %
utilization icon
Utilization (April)
icon: room 28 %
130 %
icon: bed 12 %
147 %

Registered bed nights increased 171 percent (April)

In April 2021, 22,900 bed nights were recorded in Gotland County (+170.7 %), of which 20,800 nights were spent by domestic visitors and 2,200 nights by foreigners. Domestic bed nights increased 162 percent and foreign bed nights increased 290 percent. In total, bed nights increased 171 percent from last year's April.

Between January and April, 57,400 bed nights (+31.5 %) were recorded for domestic visitors and 5,800 (+20.1 %) for foreigners in Gotland County, in total 63,300 (+30.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent (April)

Total of 2.6 million bed nights (+99.7 %) were recorded in the whole country, of which 2.4 million nights (+99.8 %) were spent by domestic visitors and 232,000 nights (+98.0 %) by foreigners.

The market share of Gotland County out of total bed nights was 0.9 % (+0.2 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.9 %.

Ferry arrivals from different harbors

Accommodation sales 8.6 million SEK (April)

Registered accommodation sales in April were 8.6 million SEK (+5.9 million).

Registered January-April sales were 21.4 million SEK and they increased 2.3 million euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 770 SEK 18.5 % 680 SEK -2.8 %
Bed Night (Registered) 380 SEK 15.3 % 340 SEK -14.1 %
Revpar (Registered) 210 SEK 172.7 % 155 SEK -3.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

60 accommodation establishments (+2)
1,200 rooms (+290)
5,900 beds (+790)

Room utilization 27.9 % (+16)
Unsold rooms 870
Bed utilization 12.1 % (+7.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "gotland county + keyword"

Google searches for "gotland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Statistics Sweden

More information available at the dashboard

Navigate

previous