Gotland County
Accommodation and Travel Stats

August 2022

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Gotland County: Tourism in a nutshell

icon: star 215,000
18 %
icon: sweden 181,000
24 %
icon: foreign 33,900
43 %
icon: star 75,900
19 %
icon: sweden 64,000
25 %
icon: foreign 11,800
42 %
icon: star 123.8 mill. SEK
3 %
Average prices:
Night
576.70 SEK
87.80 SEK
Room
1,902.90 SEK
87.10 SEK
RevPAR
1,241.20 SEK
67.80 SEK
icon: establishment 116
2 %
icon: room 3,200
1 %
icon: bed 9,300
2 %
icon: room 65 %
10 %
icon: bed 75 %
16 %

215,000 registered bed nights

In August 2022, 215,000 registered bed nights were recorded in Gotland County (-17.6 %), of which 181,000 nights were spent by domestic visitors and 33,900 nights by foreigners. Registered domestic bed nights decreased 24 percent and registered foreign bed nights increased 43 percent. In total, registered bed nights decreased 18 percent from last year's August.

50,900 rooms (-12.6 %) were booked by leisure visitors and 14,100 rooms (+18.6 %) by business visitors.

Between January and August, 791,000 registered bed nights (-6.7 %) were recorded for domestic visitors and 107,000 (+48.7 %) for foreigners in Gotland County, in total 897,000 (-2.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.4 percent

Total of 8.8 million registered bed nights (+5.1 %) were recorded in the whole country, of which 6.5 million nights (-4.1 %) were spent by domestic visitors and 2.3 million nights (+44.1 %) by foreigners.

The market share of Gotland County out of total registered bed nights was 2.4 % (-0.7 percentage points), out of domestic bed nights 2.8 % and foreign bed nights 1.5 %.

75,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 19 percent compared to earlier year. Of all registered arrivals, 84.4 percent were domestic, and 15.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Gotland County on average 2.8 nights (+0.03) and foreigners 2.9 nights (+0.03).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 123.8 million crowns

Registered accommodation sales in August were 123.8 million crowns (-3.6 million).

Registered January-August sales were 493.0 million crowns and they increased 82.0 million crowns from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Registered) 1,900 SEK 4.8 % 1,600 SEK 3.7 %
Revpar (Registered) 1,200 SEK -5.2 % 840 SEK 15.1 %
Bed Night (Registered) 580 SEK 18.0 % 550 SEK 22.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

116 accommodation establishments (-2)
3,200 rooms (-24)
9,300 beds (-154)

Room utilization 65.2 % (-6.9)
Unsold rooms 1,100
Bed utilization 74.7 % (-14)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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