Gotland County
Accommodation and Travel Stats

February 2020

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Gotland County: Tourism in a nutshell

Bed Nights

15,100

4 %

13,500

3 %

1,600

4 %

Accommodation Sales

6.0 mill. SEK

13 %

Average prices:

Night

398.70 SEK

43.80 SEK

Room

684.00 SEK

68.00 SEK

RevPAR

212.10 SEK

32.10 SEK

Capacity

14 %

850

11 %

4,200

4 %

Utilization

0.31

5 %

0.12

7 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

15,100 registered bed nights

In February 2020, 15,100 bed nights were recorded in Gotland County (-3.5 %), of which 13,500 nights were spent by domestic visitors and 1,600 nights by foreigners. Domestic bed nights decreased three percent and foreign bed nights decreased four percent. In total, bed nights decreased four percent from last year's February.

Between January and February, 24,500 bed nights (-1.3 %) were recorded for domestic visitors and 3,300 (-3.1 %) for foreigners in Gotland County, in total 27,800 (-1.5 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Gotland County out of total bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 6.0 million SEK

Registered accommodation sales in February were 6.0 million SEK (-904,000).

Registered January-February sales were 10.9 million SEK and they decreased 810,000 euro from the previous year.

Average prices

= change at least 10 %
	February 2020 Amount	Change	jan-February 2020 Amount	Change
Adr (Registered)	680 SEK	-9.0 %	690 SEK	-6.6 %
Bed Night (Registered)	400 SEK	-9.9 %	390 SEK	-5.5 %
Revpar (Registered)	210 SEK	-13.1 %	200 SEK	-5.6 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

41 accommodation establishments (+5)
850 rooms (-109)
4,200 beds (+153)

Room utilization 31.0 % (-1.5)
Unsold rooms 590
Bed utilization 12.4 % (-1.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "gotland county"

Global Google searches for "gotland county + keyword"

Google searches for "gotland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Sources: Statistics Sweden

More information available at the dashboard

Gotland County Accommodation and Travel Stats