Gotland County
Accommodation and Travel Stats

August 2020

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Gotland County: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

168,000

23 %

155,000

15 %

12,400

62 %

Accommodation Sales

56.0 mill. SEK

27 %

Average prices:

Night

334.30 SEK

19.90 SEK

Room

1,201.00 SEK

126.00 SEK

RevPAR

722.50 SEK

234.70 SEK

Capacity

2 %

2,000

2 %

9,100

3 %

Utilization

60 %

17 %

40 %

19 %

168,000 registered bed nights

In August 2020, 168,000 registered bed nights were recorded in Gotland County (-22.5 %), of which 155,000 nights were spent by domestic visitors and 12,400 nights by foreigners. Registered domestic bed nights decreased 15 percent and registered foreign bed nights decreased 62 percent. In total, registered bed nights decreased 23 percent from last year's August.

Between January and August, 559,000 registered bed nights (-28.3 %) were recorded for domestic visitors and 37,600 (-66.0 %) for foreigners in Gotland County, in total 596,000 (-33.0 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.8 percent

Total of 6.0 million registered bed nights (-31.9 %) were recorded in the whole country, of which 5.4 million nights (-11.3 %) were spent by domestic visitors and 638,000 nights (-77.1 %) by foreigners.

The market share of Gotland County out of total registered bed nights was 2.8 % (+0.3 percentage points), out of domestic bed nights 2.9 % and foreign bed nights 1.9 %.

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 56.0 million SEK

Registered accommodation sales in August were 56.0 million SEK (-20.6 million).

Registered January-August sales were 190.3 million SEK and they decreased 132.0 million euro from the previous year.

Average prices

= change at least 10 %
	August 2020 Amount	Change	jan-August 2020 Amount	Change
Adr (Registered)	1,200 SEK	-9.5 %	1,100 SEK	-5.8 %
Revpar (Registered)	720 SEK	-24.5 %	450 SEK	-34.2 %
Bed Night (Registered)	330 SEK	-5.6 %	320 SEK	-12.0 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

94 accommodation establishments (+2)
2,000 rooms (+47)
9,100 beds (+230)

Room utilization 60.2 % (-12)
Unsold rooms 780
Bed utilization 39.9 % (-9.5)

Registered room utilization for establishments

Global Google searches for "gotland county"

Global Google searches for "gotland county + keyword"

Google searches for "gotland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Statistics Sweden

More information available at the dashboard

Gotland County Accommodation and Travel Stats