Accommodation and Travel Stats
Gotland: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
69,100 registered bed nights
In June 2020, 69,100 registered bed nights were recorded in Gotland (-52.1 %), of which 65,200 nights were spent by domestic visitors and 3,800 nights by foreigners. Registered domestic bed nights decreased 48 percent and registered foreign bed nights decreased 78 percent. In total, registered bed nights decreased 52 percent from last year's June.
15,800 rooms (-53.3 %) were booked by leisure visitors and 5,700 rooms (-63.8 %) by business visitors.
Between January and June, 132,000 registered bed nights (-51.3 %) were recorded for domestic visitors and 9,500 (-70.4 %) for foreigners in Gotland, in total 141,000 (-53.3 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
25,200 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 54 percent compared to earlier year. Of all registered arrivals, 93.8 percent were domestic, and 6.2 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Gotland on average 2.8 nights (+0.12) and foreigners 2.5 nights (-0.19).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 26.4 million SEK
Registered accommodation sales in June were 26.4 million SEK (-40.0 million).
Registered January-June sales were 56.1 million SEK and they decreased 89.8 million euro from the previous year.
|Adr (Registered)||1,200 SEK||-8.2 %||920 SEK||-14.4 %|
|Bed Night (Registered)||380 SEK||-16.9 %||400 SEK||-17.6 %|
|Revpar (Registered)||310 SEK||-57.9 %||165 SEK||-58.6 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
112 accommodation establishments (+0)
3,000 rooms (-42)
9,200 beds (+52)
Room utilization 25.5 % (-30)
Unsold rooms 2,300
Bed utilization 26.5 % (-29)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "gotland"
Global Google searches for "gotland + keyword"
Google searches for "gotland" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Sources: Statistics Sweden