Gotland
Accommodation and Travel Stats

April 2021

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Gotland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 20,100
148 %
icon: sweden 18,200
138 %
icon: foreign 1,900
324 %
Visitors icon
Visitors
icon: star 8,300
143 %
icon: sweden 7,500
131 %
icon: foreign 850
328 %
Accommodation Sales icon
Accommodation Sales
icon: star 9.3 mill. SEK
185 %
Average prices:
Night
461.50 SEK
60.20 SEK
Room
847.90 SEK
106.80 SEK
RevPAR
170.00 SEK
99.40 SEK
Capacity icon
Capacity
icon: establishment 66
1 %
icon: room 2,200
7 %
icon: bed 6,700
11 %
utilization icon
Utilization
icon: room 20 %
111 %
icon: bed 12 %
114 %

Registered bed nights increased 148 percent

In April 2021, 20,100 registered bed nights were recorded in Gotland (+148.2 %), of which 18,200 nights were spent by domestic visitors and 1,900 nights by foreigners. Registered domestic bed nights increased 138 percent and registered foreign bed nights increased 320 percent. In total, registered bed nights increased 148 percent from last year's April.

6,300 rooms (+183.2 %) were booked by leisure visitors and 4,700 rooms (+115.1 %) by business visitors.

Between January and April, 50,700 registered bed nights (+17.6 %) were recorded for domestic visitors and 5,400 (+15.8 %) for foreigners in Gotland, in total 56,100 (+17.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 2.6 million registered bed nights (+102.2 %) were recorded in the whole country, of which 2.3 million nights (+103.3 %) were spent by domestic visitors and 218,000 nights (+90.8 %) by foreigners.

The market share of Gotland out of total registered bed nights was 0.8 % (+0.1 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.9 %.

8,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 143 percent compared to earlier year. Of all registered arrivals, 89.8 percent were domestic, and 10.2 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Gotland on average 2.4 nights (+0.06) and foreigners 2.3 nights (-0.02).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 9.3 million SEK

Registered accommodation sales in April were 9.3 million SEK (+6.0 million).

Registered January-April sales were 25.6 million SEK and they increased 4.0 million euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 850 SEK 14.4 % 850 SEK 15.4 %
Bed Night (Registered) 460 SEK 15.0 % 460 SEK 1.0 %
Revpar (Registered) 170 SEK 140.9 % 151 SEK 17.9 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

66 accommodation establishments (-1)
2,200 rooms (+144)
6,700 beds (+670)

Room utilization 20.0 % (+11)
Unsold rooms 1,800
Bed utilization 12.4 % (+6.6)

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden, Tillväxtverket

More information available at the dashboard

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