Gotland
Accommodation and Travel Stats

September 2020

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Gotland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 54,500
6 %
icon: sweden 49,400
6 %
icon: foreign 5,000
6 %
Top 3:
United States
1,200
149 %
Denmark
730
12 %
Germany
580
54 %
Visitors icon
Visitors
icon: star 21,200
14 %
icon: sweden 19,100
15 %
icon: foreign 2,000
3 %
Accommodation Sales icon
Accommodation Sales
icon: star 27.7 mill. SEK
17 %
Average prices:
Night
507.80 SEK
69.80 SEK
Room
1,023.00 SEK
98.30 SEK
RevPAR
368.60 SEK
73.70 SEK
Capacity icon
Capacity
icon: establishment 85
1 %
icon: room 2,700
1 %
icon: bed 8,100
1 %
utilization icon
Utilization
icon: room 36 %
9 %
icon: bed 24 %
6 %

54,500 registered bed nights

In September 2020, 54,500 registered bed nights were recorded in Gotland (-5.6 %), of which 49,400 nights were spent by domestic visitors and 5,000 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights decreased six percent. In total, registered bed nights decreased six percent from last year's September.

Most foreign registered bed nights were recorded for travelers from United States (1,200 nights).

17,700 rooms (+5.7 %) were booked by leisure visitors and 9,300 rooms (-28.1 %) by business visitors.

Between January and September, 588,000 registered bed nights (-26.2 %) were recorded for domestic visitors and 38,400 (-60.7 %) for foreigners in Gotland, in total 627,000 (-30.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.7 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Gotland out of total registered bed nights was 1.7 % (+0.5 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 1.1 %.

21,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all registered arrivals, 90.3 percent were domestic, and 9.7 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Gotland on average 2.6 nights (+0.25) and foreigners 2.5 nights (-0.07).

Ferry arrivals from different harbors

Accommodation sales 27.7 million SEK

Registered accommodation sales in September were 27.7 million SEK (-5.7 million).

Registered January-September sales were 269.9 million SEK and they decreased 160.0 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,000 SEK -8.8 % 1,300 SEK -6.8 %
Bed Night (Registered) 510 SEK -12.1 % 430 SEK -10.4 %
Revpar (Registered) 370 SEK -16.7 % 420 SEK -36.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

85 accommodation establishments (-1)
2,700 rooms (+24)
8,100 beds (+77)

Room utilization 36.0 % (-3.4)
Unsold rooms 1,700
Bed utilization 24.0 % (-1.6)

Registered room utilization for establishments

Global Google searches for "gotland + keyword"

Google searches for "gotland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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