Gotland
Accommodation and Travel Stats

September 2021

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Gotland: Tourism in a nutshell

icon: star 62,800
15 %
icon: sweden 55,600
12 %
icon: foreign 7,200
43 %
icon: star 25,600
21 %
icon: sweden 23,000
20 %
icon: foreign 2,600
27 %
icon: star 38.8 mill. SEK
40 %
Average prices:
Night
618.50 SEK
110.70 SEK
Room
1,182.90 SEK
159.90 SEK
RevPAR
528.60 SEK
160.00 SEK
icon: establishment 86
1 %
icon: room 2,600
4 %
icon: bed 7,500
7 %
icon: room 45 %
24 %
icon: bed 30 %
25 %

Registered bed nights increased 15 percent

In September 2021, 62,800 registered bed nights were recorded in Gotland (+15.2 %), of which 55,600 nights were spent by domestic visitors and 7,200 nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights increased 43 percent. In total, registered bed nights increased 15 percent from last year's September.

23,500 rooms (+32.9 %) were booked by leisure visitors and 9,300 rooms (-0.5 %) by business visitors.

Between January and September, 846,000 registered bed nights (+43.8 %) were recorded for domestic visitors and 74,100 (+92.7 %) for foreigners in Gotland, in total 921,000 (+46.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.5 percent

Total of 4.1 million registered bed nights (+30.6 %) were recorded in the whole country, of which 3.4 million nights (+24.9 %) were spent by domestic visitors and 723,000 nights (+65.9 %) by foreigners.

The market share of Gotland out of total registered bed nights was 1.5 % (-0.2 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 1.0 %.

25,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 21 percent compared to earlier year. Of all registered arrivals, 89.8 percent were domestic, and 10.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Gotland on average 2.4 nights (-0.17) and foreigners 2.8 nights (+0.3).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 38.8 million SEK

Registered accommodation sales in September were 38.8 million SEK (+11.2 million).

Registered January-September sales were 449.1 million SEK and they increased 179.0 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 1,200 SEK 15.6 % 1,500 SEK 17.2 %
Bed Night (Registered) 620 SEK 21.8 % 490 SEK 13.3 %
Revpar (Registered) 530 SEK 43.4 % 690 SEK 62.9 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

86 accommodation establishments (+1)
2,600 rooms (-104)
7,500 beds (-600)

Room utilization 44.7 % (+8.7)
Unsold rooms 1,400
Bed utilization 30.0 % (+6.0)

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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