Gotland
Accommodation and Travel Stats

March 2020

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Gotland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 12,000
44 %
icon: sweden 11,100
44 %
icon: foreign 940
49 %
Visitors icon
Visitors
icon: star 5,200
40 %
icon: sweden 4,900
37 %
icon: foreign 300
63 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.1 mill. SEK
47 %
Average prices:
Night
509.40 SEK
27.50 SEK
Room
770.30 SEK
106.00 SEK
RevPAR
139.80 SEK
93.20 SEK
Capacity icon
Capacity
icon: establishment 54
15 %
icon: room 1,900
9 %
icon: bed 5,400
12 %
utilization icon
Utilization
icon: room 0.18
32 %
icon: bed 0.09
43 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

12,000 registered bed nights

In March 2020, 12,000 bed nights were recorded in Gotland (-44.3 %), of which 11,100 nights were spent by domestic visitors and 940 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 49 percent. In total, bed nights decreased 44 percent from last year's March.

3,600 rooms (-27.4 %) were booked by leisure visitors and 4,400 rooms (-47.2 %) by business visitors.

Between January and March, 35,500 bed nights (-20.2 %) were recorded for domestic visitors and 4,200 (-19.0 %) for foreigners in Gotland, in total 39,700 (-20.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Gotland out of total bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

5,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 40 percent compared to earlier year. Of all arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Gotland on average 2.3 nights (-0.26) and foreigners 3.1 nights (+0.83).

Ferry arrivals from different harbors

Accommodation sales 6.1 million SEK

Registered accommodation sales in March were 6.1 million SEK (-5.5 million).

Registered January-March sales were 18.3 million SEK and they decreased 7.4 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 770 SEK -12.1 % 730 SEK -9.4 %
Bed Night (Registered) 510 SEK -5.1 % 460 SEK -11.0 %
Revpar (Registered) 140 SEK -40.0 % 151 SEK -22.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

54 accommodation establishments (+7)
1,900 rooms (+149)
5,400 beds (+560)

Room utilization 18.2 % (-8.4)
Unsold rooms 1,500
Bed utilization 9.1 % (-6.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "gotland + keyword"

Google searches for "gotland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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