Accommodation and Travel Stats
Gotland: Tourism in a nutshell
17,600 registered bed nights
In December 2019, 17,600 bed nights were recorded in Gotland (+0.1 %), of which 15,700 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights increased 27 percent. In total, bed nights increased less than one percent from last year's December.
5,700 rooms (+12.5 %) were booked by leisure visitors and 4,000 rooms (-0.7 %) by business visitors.
Between January and December, 866,000 bed nights (+2.3 %) were recorded for domestic visitors and 104,000 (+7.3 %) for foreigners in Gotland, in total 970,000 (+2.8 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
8,600 tourists arrived to accommodation
Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 89.4 percent were domestic, and 10.6 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Gotland on average 2.0 nights (+0.05) and foreigners 2.1 nights (-0.1).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 7.6 million SEK
Registered accommodation sales in December were 7.6 million SEK (-4,100).
Registered January-December sales were 464.6 million SEK and they increased 67.9 million euro from the previous year.
|Adr (Registered)||790 SEK||-6.3 %||1,300 SEK||-0.1 %|
|Bed Night (Registered)||430 SEK||-0.1 %||480 SEK||14.0 %|
|Revpar (Registered)||178 SEK||-12.9 %||570 SEK||-3.1 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
49 accommodation establishments (+1)
1,700 rooms (+161)
5,000 beds (+96)
Room utilization 22.7 % (-1.7)
Unsold rooms 1,300
Bed utilization 14.0 % (-0.17)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "gotland"
Global Google searches for "gotland + keyword"
Google searches for "gotland" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Statistics Sweden