Gotland
Accommodation and Travel Stats

September 2019

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Gotland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 57,700
11 %
icon: sweden 52,300
15 %
icon: foreign 5,400
15 %
Top 3:
Germany
1,300
25 %
Denmark
650
23 %
United States
500
11 %
Visitors icon
Visitors
icon: star 24,500
11 %
icon: sweden 22,400
14 %
icon: foreign 2,100
17 %
Accommodation Sales icon
Accommodation Sales
icon: star 33.3 mill.
21 %
Average prices:
Night
577.60 SEK
46.70 SEK
Room
1,121.30 SEK
1.60 SEK
RevPAR
442.30 SEK
38.90 SEK
Capacity icon
Capacity
icon: establishment 86
4 %
icon: room 2,700
31 %
icon: bed 8,100
9 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 11 percent

In September 2019, 57,700 bed nights were recorded in Gotland (+11.0 %), of which 52,300 nights were spent by domestic visitors and 5,400 nights by foreigners. Domestic bed nights increased 15 percent and foreign bed nights decreased 15 percent. In total, bed nights increased 11 percent from last year's September.

Most foreign bed nights were recorded for travelers from Germany (1,300 nights).

16,800 rooms (+39.5 %) were booked by leisure visitors and 13,000 rooms (+3.1 %) by business visitors.

Between January and September, 797,000 bed nights (+2.4 %) were recorded for domestic visitors and 97,800 (+7.7 %) for foreigners in Gotland, in total 895,000 (+2.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.3 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Gotland out of total bed nights was 1.3 % (+0.1 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 0.5 %.

24,500 tourists arrived to accommodation

Arrivals to registered accommodation increased 11 percent compared to earlier year. Of all arrivals, 91.4 percent were domestic, and 8.6 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Gotland on average 2.3 nights (+0.0) and foreigners 2.5 nights (+0.05).

Ferry arrivals from different harbors

Accommodation sales 33.3 million SEK

Registered accommodation sales in September were 33.3 million SEK (+5.7 million).

Registered January-September sales were 429.9 million SEK and they increased 69.8 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,100 SEK -0.1 % 1,400 SEK -0.1 %
Bed Night (Registered) 580 SEK 8.8 % 480 SEK 16.0 % 
Revpar (Registered) 440 SEK -8.1 % 660 SEK -1.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

86 accommodation establishments (+3)
2,700 rooms (+630)
8,100 beds (+700)

Room utilization 39.4 % (-3.4)
Unsold rooms 1,600
Bed utilization 25.6 % (-0.16)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

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