Gotland
Accommodation and Travel Stats

June 2020

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Gotland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 69,100
52 %
icon: sweden 65,200
48 %
icon: foreign 3,800
78 %
Visitors icon
Visitors
icon: star 25,200
54 %
icon: sweden 23,600
51 %
icon: foreign 1,600
76 %
Accommodation Sales icon
Accommodation Sales
icon: star 26.4 mill. SEK
60 %
Average prices:
Night
382.60 SEK
78.00 SEK
Room
1,229.70 SEK
109.90 SEK
RevPAR
313.40 SEK
431.80 SEK
Capacity icon
Capacity
icon: establishment 112
0 %
icon: room 3,000
1 %
icon: bed 9,200
1 %
utilization icon
Utilization
icon: room 25 %
54 %
icon: bed 27 %
52 %

69,100 registered bed nights

In June 2020, 69,100 registered bed nights were recorded in Gotland (-52.1 %), of which 65,200 nights were spent by domestic visitors and 3,800 nights by foreigners. Registered domestic bed nights decreased 48 percent and registered foreign bed nights decreased 78 percent. In total, registered bed nights decreased 52 percent from last year's June.

15,800 rooms (-53.3 %) were booked by leisure visitors and 5,700 rooms (-63.8 %) by business visitors.

Between January and June, 132,000 registered bed nights (-51.3 %) were recorded for domestic visitors and 9,500 (-70.4 %) for foreigners in Gotland, in total 141,000 (-53.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.9 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Gotland out of total registered bed nights was 1.9 % (-0.1 percentage points), out of domestic bed nights 1.9 % and foreign bed nights 1.5 %.

25,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 54 percent compared to earlier year. Of all registered arrivals, 93.8 percent were domestic, and 6.2 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Gotland on average 2.8 nights (+0.12) and foreigners 2.5 nights (-0.19).

Ferry arrivals from different harbors

Accommodation sales 26.4 million SEK

Registered accommodation sales in June were 26.4 million SEK (-40.0 million).

Registered January-June sales were 56.1 million SEK and they decreased 89.8 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,200 SEK -8.2 % 920 SEK -14.4 %
Bed Night (Registered) 380 SEK -16.9 % 400 SEK -17.6 %
Revpar (Registered) 310 SEK -57.9 % 165 SEK -58.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

112 accommodation establishments (+0)
3,000 rooms (-42)
9,200 beds (+52)

Room utilization 25.5 % (-30)
Unsold rooms 2,300
Bed utilization 26.5 % (-29)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "gotland + keyword"

Google searches for "gotland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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