Accommodation and Travel Stats
Gotland: Tourism in a nutshell
12,000 registered bed nights
In March 2020, 12,000 bed nights were recorded in Gotland (-44.3 %), of which 11,100 nights were spent by domestic visitors and 940 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 49 percent. In total, bed nights decreased 44 percent from last year's March.
3,600 rooms (-27.4 %) were booked by leisure visitors and 4,400 rooms (-47.2 %) by business visitors.
Between January and March, 35,500 bed nights (-20.2 %) were recorded for domestic visitors and 4,200 (-19.0 %) for foreigners in Gotland, in total 39,700 (-20.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
5,200 tourists arrived to accommodation
Arrivals to registered accommodation decreased 40 percent compared to earlier year. Of all arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Gotland on average 2.3 nights (-0.26) and foreigners 3.1 nights (+0.83).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 6.1 million SEK
Registered accommodation sales in March were 6.1 million SEK (-5.5 million).
Registered January-March sales were 18.3 million SEK and they decreased 7.4 million euro from the previous year.
|Adr (Registered)||770 SEK||-12.1 %||730 SEK||-9.4 %|
|Bed Night (Registered)||510 SEK||-5.1 %||460 SEK||-11.0 %|
|Revpar (Registered)||140 SEK||-40.0 %||151 SEK||-22.6 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
54 accommodation establishments (+7)
1,900 rooms (+149)
5,400 beds (+560)
Room utilization 18.2 % (-8.4)
Unsold rooms 1,500
Bed utilization 9.1 % (-6.9)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "gotland"
Global Google searches for "gotland + keyword"
Google searches for "gotland" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Statistics Sweden