Accommodation and Travel Stats
Gotland: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
54,500 registered bed nights
In September 2020, 54,500 registered bed nights were recorded in Gotland (-5.6 %), of which 49,400 nights were spent by domestic visitors and 5,000 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights decreased six percent. In total, registered bed nights decreased six percent from last year's September.
Most foreign registered bed nights were recorded for travelers from United States (1,200 nights).
17,700 rooms (+5.7 %) were booked by leisure visitors and 9,300 rooms (-28.1 %) by business visitors.
Between January and September, 588,000 registered bed nights (-26.2 %) were recorded for domestic visitors and 38,400 (-60.7 %) for foreigners in Gotland, in total 627,000 (-30.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
21,200 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all registered arrivals, 90.3 percent were domestic, and 9.7 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Gotland on average 2.6 nights (+0.25) and foreigners 2.5 nights (-0.07).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 27.7 million SEK
Registered accommodation sales in September were 27.7 million SEK (-5.7 million).
Registered January-September sales were 269.9 million SEK and they decreased 160.0 million euro from the previous year.
|Adr (Registered)||1,000 SEK||-8.8 %||1,300 SEK||-6.8 %|
|Bed Night (Registered)||510 SEK||-12.1 %||430 SEK||-10.4 %|
|Revpar (Registered)||370 SEK||-16.7 %||420 SEK||-36.5 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
85 accommodation establishments (-1)
2,700 rooms (+24)
8,100 beds (+77)
Room utilization 36.0 % (-3.4)
Unsold rooms 1,700
Bed utilization 24.0 % (-1.6)
Registered room utilization for establishments
Global Google searches for "gotland"
Global Google searches for "gotland + keyword"
Google searches for "gotland" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Sources: Statistics Sweden