Gotland
Accommodation and Travel Stats

December 2021

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Gotland: Tourism in a nutshell

icon: star 16,900
69 %
icon: sweden 15,100
61 %
icon: foreign 1,800
203 %
Top 3:
United States
750
869 %
Denmark
153
194 %
United Kingdom
136
202 %
icon: star 8,300
104 %
icon: sweden 7,300
87 %
icon: foreign 960
569 %
icon: star 7.8 mill. SEK
82 %
Average prices:
Night
460.30 SEK
30.70 SEK
Room
873.60 SEK
119.60 SEK
RevPAR
183.70 SEK
77.40 SEK
icon: establishment 41
18 %
icon: room 1,500
16 %
icon: bed 4,200
19 %
icon: room 21 %
49 %
icon: bed 15 %
68 %

Registered bed nights increased 69 percent

In December 2021, 16,900 registered bed nights were recorded in Gotland (+69.4 %), of which 15,100 nights were spent by domestic visitors and 1,800 nights by foreigners. Registered domestic bed nights increased 61 percent and registered foreign bed nights increased 200 percent. In total, registered bed nights increased 69 percent from last year's December.

Most foreign registered bed nights were recorded for travelers from United States (750 nights).

5,800 rooms (+74.3 %) were booked by leisure visitors and 3,200 rooms (+32.2 %) by business visitors.

Between January and December, 923,000 registered bed nights (+40.8 %) were recorded for domestic visitors and 85,000 (+92.5 %) for foreigners in Gotland, in total 1.0 million (+44.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 3.4 million registered bed nights (+85.2 %) were recorded in the whole country, of which 2.8 million nights (+74.9 %) were spent by domestic visitors and 553,000 nights (+166.0 %) by foreigners.

The market share of Gotland out of total registered bed nights was 0.5 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.3 %.

8,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 104 percent compared to earlier year. Of all registered arrivals, 88.5 percent were domestic, and 11.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Gotland on average 2.1 nights (-0.34) and foreigners 1.9 nights (-2.3).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 7.8 million SEK

Registered accommodation sales in December were 7.8 million SEK (+3.5 million).

Registered January-December sales were 494.3 million SEK and they increased 192.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Registered) 870 SEK 15.9 % 1,400 SEK 18.1 %
Bed Night (Registered) 460 SEK 7.1 % 490 SEK 13.6 %
Revpar (Registered) 184 SEK 72.8 % 610 SEK 63.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

41 accommodation establishments (-9)
1,500 rooms (-300)
4,200 beds (-990)

Room utilization 21.0 % (+6.9)
Unsold rooms 1,200
Bed utilization 14.6 % (+5.9)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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