Gotland
Accommodation and Travel Stats

May 2023

Gotland: Tourism in a nutshell

icon: star 32,900
8 %
icon: sweden 29,000
7 %
icon: foreign 3,900
12 %
icon: star 13,600
11 %
icon: sweden 12,100
11 %
icon: foreign 1,600
15 %
Average prices:
Night
536.80 SEK
28.70 SEK
Room
963.90 SEK
13.60 SEK
RevPAR
272.30 SEK
11.50 SEK
icon: establishment 70
3 %
icon: room 2,400
2 %
icon: bed 6,700
1 %
icon: sweden 72.2 mill. SEK
20 %

32,900 registered bed nights (April)

In April 2023, 32,900 registered bed nights were recorded in Gotland (-8.0 %), of which 29,000 nights were spent by domestic visitors and 3,900 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights decreased 12 percent. In total, registered bed nights decreased eight percent from last year's April.

10,200 rooms (-19.6 %) were booked by leisure visitors and 8,100 rooms (+26.3 %) by business visitors.

Between January and April, 75,800 registered bed nights (+0.5 %) were recorded for domestic visitors and 7,900 (-24.5 %) for foreigners in Gotland, in total 83,600 (-2.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent (April)

Total of 4.0 million registered bed nights (-4.6 %) were recorded in the whole country, of which 3.2 million nights (-7.0 %) were spent by domestic visitors and 838,000 nights (+5.9 %) by foreigners.

The market share of Gotland out of total registered bed nights was 0.8 % (-0.0 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.5 %.

13,600 tourists arrived to registered accommodation (April)

Arrivals to registered accommodation decreased 11 percent compared to earlier year. Of all registered arrivals, 88.5 percent were domestic, and 11.5 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Gotland on average 2.4 nights (+0.08) and foreigners 2.5 nights (+0.07).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

12,000 air travelers (April, Visby)

The airport received a total of 12,000 passengers, which means air passenger arrivals increased five percent.

Of local passengers, 1.8 % arrived from abroad, thus the share of domestic passengers was 98.2 %.

In addition, there were 11,400 passengers departing the airport (+4.1 %), therefore the total number of trips via the airport was 23,400 (+4.7 %).

Arriving passengers (excl. transfers) (Visby)

Arriving passengers from (Visby)

Passengers on transfers from (Visby)

Departing passengers to (Visby)

Ferry arrivals from different harbors

Domestic visitors and their consumption (March)

The number of domestic visitors in March was 42,900 (-20.5 %). Out of them 18,900 were on a daytrip and 24,000 stayed at least for one night.

The cumulative number of domestic visitors between January and March was 97,100 (-6.5 %).

Total consumption of these visitors in Gotland in March was 72.2 million SEK (1,681 per visitor). Overnight visitors spent 62.8 million SEK and day visitors 9.4 million SEK. Between January and March the consumption was 161.7 million SEK.

Average prices

= change at least 10 %
April 2023
Amount
Change jan-April 2023
Amount
Change
Adr (Non-Registered) 2,400 € 61.5 % 2,600 € 67.4 %
Revpar (Non-Registered) 1,100 € 62.8 % 1,100 € 74.4 %
Adr (Registered) 960 € 1.4 % 880 € -4.6 %
Bed Night (Registered) 540 € 5.6 % 530 € 2.9 %
Revpar (Registered) 270 € -4.1 % 240 € -2.4 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

70 accommodation establishments (+2)
2,400 rooms (+49)
6,700 beds (+75)

Room utilization 28.3 % (-1.6)
Unsold rooms 1,700
Bed utilization 17.8 % (-1.8)

Airbnb and Vrbo

810 accommodation establishments (+220)
780 apartments (+220)
2,000 rooms (+540)

Apartment utilization 44.2 % (+0.35)
Unsold apartments 440

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Statistics Sweden, Swedavia, Tak Research

Destination Gotland
Korsgatan 2
621 57 Visby
destinationgotland.se

More information available at the dashboard

Navigate

previous