Accommodation and Travel Stats
Gotland: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
32,900 registered bed nights (April)
In April 2023, 32,900 registered bed nights were recorded in Gotland (-8.0 %), of which 29,000 nights were spent by domestic visitors and 3,900 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights decreased 12 percent. In total, registered bed nights decreased eight percent from last year's April.
10,200 rooms (-19.6 %) were booked by leisure visitors and 8,100 rooms (+26.3 %) by business visitors.
Between January and April, 75,800 registered bed nights (+0.5 %) were recorded for domestic visitors and 7,900 (-24.5 %) for foreigners in Gotland, in total 83,600 (-2.6 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
13,600 tourists arrived to registered accommodation (April)
Arrivals to registered accommodation decreased 11 percent compared to earlier year. Of all registered arrivals, 88.5 percent were domestic, and 11.5 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Gotland on average 2.4 nights (+0.08) and foreigners 2.5 nights (+0.07).
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights by region
12,000 air travelers (April, Visby)
The airport received a total of 12,000 passengers, which means air passenger arrivals increased five percent.
Of local passengers, 1.8 % arrived from abroad, thus the share of domestic passengers was 98.2 %.
In addition, there were 11,400 passengers departing the airport (+4.1 %), therefore the total number of trips via the airport was 23,400 (+4.7 %).
Arriving passengers (excl. transfers) (Visby)
Arriving passengers from (Visby)
Passengers on transfers from (Visby)
Departing passengers to (Visby)
Ferry arrivals from different harbors
International = International cruise ships
Domestic visitors and their consumption (March)
The number of domestic visitors in March was 42,900 (-20.5 %). Out of them 18,900 were on a daytrip and 24,000 stayed at least for one night.
The cumulative number of domestic visitors between January and March was 97,100 (-6.5 %).
Total consumption of these visitors in Gotland in March was 72.2 million SEK (1,681 per visitor). Overnight visitors spent 62.8 million SEK and day visitors 9.4 million SEK. Between January and March the consumption was 161.7 million SEK.
The figures are estimates and based on TAK Domestic Tourism Research results and accommodation statistics. Coefficients of number of daily visitors and overnight visitors are calculated regional and monthly level. Coefficients are: [number of overnight visitors/number of overnight visitors in hotels, hostels and camping] and [number of daily visitors/number of overnight visitors]. Coefficients of spending are calculated regional and yearly level. Coefficients are [average spending of daily visitor] and [average spending of overnight visitor].
|Adr (Non-Registered)||2,400 €||61.5 %||2,600 €||67.4 %|
|Revpar (Non-Registered)||1,100 €||62.8 %||1,100 €||74.4 %|
|Adr (Registered)||960 €||1.4 %||880 €||-4.6 %|
|Bed Night (Registered)||540 €||5.6 %||530 €||2.9 %|
|Revpar (Registered)||270 €||-4.1 %||240 €||-2.4 %|
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (April)
70 accommodation establishments (+2)
2,400 rooms (+49)
6,700 beds (+75)
Room utilization 28.3 % (-1.6)
Unsold rooms 1,700
Bed utilization 17.8 % (-1.8)
Airbnb and Vrbo
810 accommodation establishments (+220)
780 apartments (+220)
2,000 rooms (+540)
Apartment utilization 44.2 % (+0.35)
Unsold apartments 440
Registered room utilization for establishments
Sources: Airdna, Statistics Sweden, Swedavia, Tak Research
621 57 Visby