Gotland
Accommodation and Travel Stats

December 2019

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Gotland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 17,600
0 %
icon: sweden 15,700
2 %
icon: foreign 1,900
27 %
Visitors icon
Visitors
icon: star 8,600
2 %
icon: sweden 7,700
5 %
icon: foreign 920
33 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.6 mill. SEK
0 %
Average prices:
Night
434.40 SEK
0.60 SEK
Room
785.10 SEK
52.60 SEK
RevPAR
178.30 SEK
26.50 SEK
Capacity icon
Capacity
icon: establishment 49
2 %
icon: room 1,700
10 %
icon: bed 5,000
2 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

17,600 registered bed nights

In December 2019, 17,600 bed nights were recorded in Gotland (+0.1 %), of which 15,700 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights increased 27 percent. In total, bed nights increased less than one percent from last year's December.

5,700 rooms (+12.5 %) were booked by leisure visitors and 4,000 rooms (-0.7 %) by business visitors.

Between January and December, 866,000 bed nights (+2.3 %) were recorded for domestic visitors and 104,000 (+7.3 %) for foreigners in Gotland, in total 970,000 (+2.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Gotland out of total bed nights was 0.5 % (-0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.3 %.

8,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 89.4 percent were domestic, and 10.6 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Gotland on average 2.0 nights (+0.05) and foreigners 2.1 nights (-0.1).

Ferry arrivals from different harbors

Accommodation sales 7.6 million SEK

Registered accommodation sales in December were 7.6 million SEK (-4,100).

Registered January-December sales were 464.6 million SEK and they increased 67.9 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 790 SEK -6.3 % 1,300 SEK -0.1 %
Bed Night (Registered) 430 SEK -0.1 % 480 SEK 14.0 %
Revpar (Registered) 178 SEK -12.9 % 570 SEK -3.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

49 accommodation establishments (+1)
1,700 rooms (+161)
5,000 beds (+96)

Room utilization 22.7 % (-1.7)
Unsold rooms 1,300
Bed utilization 14.0 % (-0.17)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "gotland + keyword"

Google searches for "gotland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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