Greater Gothenburg
Accommodation and Travel Stats

February 2020


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Greater Gothenburg: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 315,000
9 %
icon: sweden 239,000
13 %
icon: foreign 76,500
1 %
Capacity icon
icon: establishment 141
4 %
icon: room 11,700
2 %
icon: bed 25,700
0 %
utilization icon
icon: room 0.57
0 %
icon: bed 0.42
7 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased nine percent

In February 2020, 315,000 bed nights were recorded in Greater Gothenburg (+9.3 %), of which 239,000 nights were spent by domestic visitors and 76,500 nights by foreigners. Domestic bed nights increased 13 percent and foreign bed nights decreased one percent. In total, bed nights increased nine percent from last year's February.

Between January and February, 489,000 bed nights (+12.4 %) were recorded for domestic visitors and 155,000 (+2.0 %) for foreigners in Greater Gothenburg, in total 644,000 (+9.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 7.2 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Greater Gothenburg out of total bed nights was 7.2 % (+0.5 percentage points), out of domestic bed nights 6.9 % and foreign bed nights 8.2 %.

Ferry arrivals from different harbors

Average prices

= change at least 10 %
February 2020
Change jan-February 2020
Adr (Registered) 980 SEK 7.1 % 990 SEK 8.3 %
Revpar (Registered) 560 SEK 7.5 % 570 SEK 10.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

141 accommodation establishments (+5)
11,700 rooms (+230)
25,700 beds (+54)

Room utilization 57.1 % (+0.21)
Unsold rooms 5,000
Bed utilization 42.0 % (+2.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "greater gothenburg + keyword"

Google searches for "greater gothenburg" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard