Greater Malmö
Accommodation and Travel Stats

September 2020

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Greater Malmö: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 154,000
41 %
icon: sweden 124,000
32 %
icon: foreign 30,200
63 %
Top 3:
Germany
6,700
57 %
Denmark
5,800
43 %
United States
3,100
57 %
Capacity icon
Capacity
icon: establishment 113
3 %
icon: room 7,200
7 %
icon: bed 15,200
9 %
utilization icon
Utilization
icon: room 41 %
44 %
icon: bed 30 %
40 %

154,000 registered bed nights

In September 2020, 154,000 registered bed nights were recorded in Greater Malmö (-41.4 %), of which 124,000 nights were spent by domestic visitors and 30,200 nights by foreigners. Registered domestic bed nights decreased 32 percent and registered foreign bed nights decreased 63 percent. In total, registered bed nights decreased 41 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (6,700 nights).

Between January and September, 1.2 million registered bed nights (-30.6 %) were recorded for domestic visitors and 264,000 (-67.9 %) for foreigners in Greater Malmö, in total 1.5 million (-42.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.9 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Greater Malmö out of total registered bed nights was 4.9 % (-0.9 percentage points), out of domestic bed nights 4.6 % and foreign bed nights 6.9 %.

Ferry arrivals from different harbors

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 820 SEK -15.6 % 820 SEK -6.2 %
Revpar (Registered) 340 SEK -52.8 % 310 SEK -46.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

113 accommodation establishments (-4)
7,200 rooms (-580)
15,200 beds (-1,400)

Room utilization 40.7 % (-32)
Unsold rooms 4,300
Bed utilization 29.6 % (-20)

Registered room utilization for establishments

Global Google searches for "greater malmö + keyword"

Google searches for "greater malmö" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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