Greater Malmö
Accommodation and Travel Stats

April 2020

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Greater Malmö: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 56,100
75 %
icon: sweden 49,100
69 %
icon: foreign 7,000
89 %
Top 3:
Denmark
1,100
91 %
United Kingdom
880
79 %
United States
750
88 %
Capacity icon
Capacity
icon: establishment 110
7 %
icon: room 7,400
4 %
icon: bed 15,900
0 %
utilization icon
Utilization
icon: room 0.14
77 %
icon: bed 0.1
78 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

56,100 registered bed nights

In April 2020, 56,100 bed nights were recorded in Greater Malmö (-75.0 %), of which 49,100 nights were spent by domestic visitors and 7,000 nights by foreigners. Domestic bed nights decreased 69 percent and foreign bed nights decreased 89 percent. In total, bed nights decreased 75 percent from last year's April.

Most foreign bed nights were recorded for travelers from Denmark (1,100 nights).

Between January and April, 418,000 bed nights (-25.6 %) were recorded for domestic visitors and 131,000 (-38.5 %) for foreigners in Greater Malmö, in total 549,000 (-29.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.3 percent

Total of 1.3 million bed nights (-69.7 %) were recorded in the whole country, of which 1.2 million nights (-64.5 %) were spent by domestic visitors and 117,000 nights (-87.7 %) by foreigners.

The market share of Greater Malmö out of total bed nights was 4.3 % (-0.9 percentage points), out of domestic bed nights 4.2 % and foreign bed nights 6.0 %.

Ferry arrivals from different harbors

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 760 SEK -12.2 % 870 SEK 1.7 %
Revpar (Registered) 104 SEK -79.5 % 340 SEK -28.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

110 accommodation establishments (-8)
7,400 rooms (-280)
15,900 beds (+55)

Room utilization 13.7 % (-45)
Unsold rooms 6,400
Bed utilization 9.6 % (-35)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "greater malmö + keyword"

Google searches for "greater malmö" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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