Greater Malmö
Accommodation and Travel Stats

January 2020


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Greater Malmö: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 186,000
10 %
icon: sweden 133,000
8 %
icon: foreign 52,400
16 %
Capacity icon
icon: establishment 113
5 %
icon: room 7,700
7 %
icon: bed 16,400
10 %
utilization icon
icon: room 0.52
4 %
icon: bed 0.35
1 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased 10 percent

In January 2020, 186,000 bed nights were recorded in Greater Malmö (+10.3 %), of which 133,000 nights were spent by domestic visitors and 52,400 nights by foreigners. Domestic bed nights increased eight percent and foreign bed nights increased 16 percent. In total, bed nights increased 10 percent from last year's January.

Registered bed nights

Bed nights by country of arrival

Market share 4.8 percent

Total of 3.9 million bed nights (+2.2 %) were recorded in the whole country, of which 3.1 million nights (+2.9 %) were spent by domestic visitors and 798,000 nights (-0.1 %) by foreigners.

The market share of Greater Malmö out of total bed nights was 4.8 % (+0.4 percentage points), out of domestic bed nights 4.3 % and foreign bed nights 6.6 %.

Ferry arrivals from different harbors

Average prices

= change at least 10 %
January 2020
Adr (Registered) 890 SEK 5.7 %
Revpar (Registered) 460 SEK 9.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

113 accommodation establishments (+5)
7,700 rooms (+530)
16,400 beds (+1,500)

Room utilization 52.0 % (+1.9)
Unsold rooms 3,700
Bed utilization 35.3 % (+0.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "greater malmö + keyword"

Google searches for "greater malmö" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard