Greater Malmö
Accommodation and Travel Stats

October 2019


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Greater Malmö: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 251,000
8 %
icon: sweden 177,000
7 %
icon: foreign 73,800
10 %
Capacity icon
icon: establishment 116
5 %
icon: room 7,700
6 %
icon: bed 16,400
11 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased eight percent

In October 2019, 251,000 bed nights were recorded in Greater Malmö (+8.0 %), of which 177,000 nights were spent by domestic visitors and 73,800 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights increased 10 percent. In total, bed nights increased eight percent from last year's October.

Between January and October, 2.0 million bed nights (+6.5 %) were recorded for domestic visitors and 894,000 (+11.7 %) for foreigners in Greater Malmö, in total 2.9 million (+8.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 6.2 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Greater Malmö out of total bed nights was 6.2 % (+0.2 percentage points), out of domestic bed nights 5.7 % and foreign bed nights 7.9 %.

Ferry arrivals from different harbors

Average prices

= change at least 10 %
October 2019
Change jan-October 2019
Adr (Registered) 940 SEK 4.9 % 890 SEK 2.2 %
Revpar (Registered) 660 SEK 7.3 % 590 SEK 2.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

116 accommodation establishments (+6)
7,700 rooms (+460)
16,400 beds (+1,600)

Room utilization 69.6 % (+1.6)
Unsold rooms 2,300
Bed utilization 47.9 % (-0.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "greater malmö + keyword"

Google searches for "greater malmö" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard