Greater Stockholm
Accommodation and Travel Stats

February 2020

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Greater Stockholm: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 973,000
6 %
icon: sweden 675,000
10 %
icon: foreign 299,000
4 %
Capacity icon
Capacity
icon: establishment 400
3 %
icon: room 38,200
4 %
icon: bed 78,300
4 %
utilization icon
Utilization
icon: room 0.55
3 %
icon: bed 0.42
2 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased six percent

In February 2020, 973,000 bed nights were recorded in Greater Stockholm (+5.6 %), of which 675,000 nights were spent by domestic visitors and 299,000 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights decreased four percent. In total, bed nights increased six percent from last year's February.

Between January and February, 1.3 million bed nights (+7.2 %) were recorded for domestic visitors and 582,000 (-3.7 %) for foreigners in Greater Stockholm, in total 1.9 million (+3.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 22.2 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Greater Stockholm out of total bed nights was 22.2 % (+0.7 percentage points), out of domestic bed nights 19.5 % and foreign bed nights 32.2 %.

Ferry arrivals from different harbors

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 1,100 SEK -2.6 % 1,000 SEK -2.5 %
Revpar (Registered) 590 SEK -5.5 % 560 SEK -5.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

400 accommodation establishments (+13)
38,200 rooms (+1,300)
78,300 beds (+3,400)

Room utilization 55.4 % (-1.7)
Unsold rooms 17,000
Bed utilization 42.0 % (-0.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "greater stockholm + keyword"

Google searches for "greater stockholm" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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