Accommodation and Travel Stats

March 2020


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Grums: Tourism in a nutshell

Bed Nights icon
Bed Nights (October 2019)
icon: star 1,400
25 %
icon: sweden 970
7 %
icon: foreign 400
48 %
Visitors icon
Visitors (October 2019)
icon: star 850
4 %
icon: sweden 610
3 %
icon: foreign 240
8 %
Accommodation Sales icon
Accommodation Sales (October 2019)
icon: star 776,000 SEK
8 %
Average prices:
567.60 SEK
172.10 SEK
812.50 SEK
218.50 SEK
324.50 SEK
19.90 SEK
utilization icon
Utilization (October 2019)
icon: room 0.4
31 %
icon: bed 0.24
25 %
Weather icon
Weather (February)
icon: rainfall 55 mm
5 mm

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



1,400 registered bed nights (October 2019)

In October 2019, 1,400 bed nights were recorded in Grums (-24.5 %), of which 970 nights were spent by domestic visitors and 400 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights decreased 48 percent. In total, bed nights decreased 25 percent from last year's October.

240 rooms (-31.3 %) were booked by leisure visitors and 720 rooms (-16.7 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

850 tourists arrived to accommodation (October 2019)

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 71.3 percent were domestic, and 28.7 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Grums on average 1.6 nights (-0.16) and foreigners 1.6 nights (-1.8).

Ferry arrivals from different harbors

Accommodation sales 776,000 SEK (October 2019)

Registered accommodation sales in October were 776,000 SEK (+59,600).

Average prices

= change at least 10 %
October 2019
Change jan-October 2019
Adr (Registered) 810 SEK 36.8 % SEK
Bed Night (Registered) 570 SEK 43.5 % SEK
Revpar (Registered) 320 SEK -5.8 % SEK

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

4.0 accommodation establishments (+0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "grums + keyword"

Google searches for "grums" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard