Halland County
Accommodation and Travel Stats

December 2020

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Halland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 47,500
36 %
icon: sweden 43,000
34 %
icon: foreign 4,500
49 %
Top 3:
Germany
1,400
29 %
Denmark
970
62 %
Poland
420
507 %
Accommodation Sales icon
Accommodation Sales
icon: star 19.2 mill. SEK
46 %
Average prices:
Night
403.70 SEK
73.90 SEK
Room
1,058.00 SEK
24.00 SEK
RevPAR
249.40 SEK
200.70 SEK
Capacity icon
Capacity
icon: establishment 87
1 %
icon: room 2,400
2 %
icon: bed 7,300
3 %
utilization icon
Utilization
icon: room 24 %
43 %
icon: bed 14 %
44 %

47,500 registered bed nights

In December 2020, 47,500 registered bed nights were recorded in Halland County (-36.0 %), of which 43,000 nights were spent by domestic visitors and 4,500 nights by foreigners. Registered domestic bed nights decreased 34 percent and registered foreign bed nights decreased 49 percent. In total, registered bed nights decreased 36 percent from last year's December.

Most foreign registered bed nights were recorded for travelers from Germany (1,400 nights).

Between January and December, 2.3 million registered bed nights (-12.2 %) were recorded for domestic visitors and 112,000 (-70.0 %) for foreigners in Halland County, in total 2.4 million (-19.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.6 percent

Total of 1.8 million registered bed nights (-47.5 %) were recorded in the whole country, of which 1.6 million nights (-41.2 %) were spent by domestic visitors and 230,000 nights (-70.0 %) by foreigners.

The market share of Halland County out of total registered bed nights was 2.6 % (+0.5 percentage points), out of domestic bed nights 2.7 % and foreign bed nights 2.0 %.

Ferry arrivals from different harbors

Accommodation sales 19.2 million SEK

Registered accommodation sales in December were 19.2 million SEK (-16.3 million).

Registered January-December sales were 558.0 million SEK and they decreased 180.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 1,100 SEK -2.2 % 1,200 SEK 0.6 %
Bed Night (Registered) 400 SEK -15.5 % 240 SEK -6.1 %
Revpar (Registered) 250 SEK -44.6 % 520 SEK -23.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

87 accommodation establishments (+1)
2,400 rooms (-48)
7,300 beds (+230)

Room utilization 23.6 % (-18)
Unsold rooms 1,800
Bed utilization 14.5 % (-11)

Registered room utilization for establishments

Global Google searches for "halland county + keyword"

Google searches for "halland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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