Halmstad
Accommodation and Travel Stats

March 2020

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Halmstad: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 23,400
21 %
icon: sweden 21,800
19 %
icon: foreign 1,500
45 %
Visitors icon
Visitors
icon: star 13,000
28 %
icon: sweden 12,200
27 %
icon: foreign 770
45 %
Accommodation Sales icon
Accommodation Sales
icon: star 15.3 mill. SEK
32 %
Average prices:
Night
653.90 SEK
103.10 SEK
Room
1,264.80 SEK
3.00 SEK
RevPAR
368.20 SEK
230.40 SEK
Capacity icon
Capacity
icon: establishment 30
7 %
icon: room 1,300
8 %
icon: bed 3,100
12 %
utilization icon
Utilization
icon: room 0.29
39 %
icon: bed 0.25
30 %
Weather icon
Weather
icon: temperature 4.0 °C
0.8 °C
icon: rainfall 30 mm
76 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

23,400 registered bed nights

In March 2020, 23,400 bed nights were recorded in Halmstad (-21.5 %), of which 21,800 nights were spent by domestic visitors and 1,500 nights by foreigners. Domestic bed nights decreased 19 percent and foreign bed nights decreased 45 percent. In total, bed nights decreased 21 percent from last year's March.

4,500 rooms (-32.6 %) were booked by leisure visitors and 7,500 rooms (-32.2 %) by business visitors.

Between January and March, 73,900 bed nights (+13.5 %) were recorded for domestic visitors and 7,000 (-10.1 %) for foreigners in Halmstad, in total 80,900 (+11.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Halmstad out of total bed nights was 0.8 % (+0.2 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.4 %.

13,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all arrivals, 94.1 percent were domestic, and 5.9 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Halmstad on average 1.8 nights (+0.17) and foreigners 2.0 nights (+0.0).

Ferry arrivals from different harbors

Accommodation sales 15.3 million SEK

Registered accommodation sales in March were 15.3 million SEK (-7.2 million).

Registered January-March sales were 53.7 million SEK and they decreased 1.3 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,300 SEK 0.2 % 1,200 SEK 0.4 %
Bed Night (Registered) 650 SEK -13.6 % 660 SEK -12.1 %
Revpar (Registered) 370 SEK -38.5 % 450 SEK -11.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

30 accommodation establishments (+2)
1,300 rooms (+96)
3,100 beds (+330)

Room utilization 29.1 % (-18)
Unsold rooms 950
Bed utilization 24.8 % (-11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "halmstad + keyword"

Google searches for "halmstad" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 7.65/10 (-0.24).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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