Hanko
Accommodation and Travel Stats

December 2020

Hanko: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,500
6 %
icon: finland 1,500
6 %
icon: foreign 44
5 %
Visitors icon
Visitors
icon: star 1,200
6 %
icon: finland 1,100
6 %
icon: foreign 29
9 %
Accommodation Sales icon
Accommodation Sales
icon: star 105,000 €
10 %
Average prices:
Night
69.10 €
12.50 €
Room
113.60 €
17.60 €
RevPAR
32.60 €
1.60 €
Capacity icon
Capacity
icon: establishment 5.0
17 %
icon: room 94
27 %
icon: bed 220
20 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: finland 792,000 €
Weather icon
Weather
icon: temperature 2.6 °C
1.0 °C
icon: rainfall 55 mm
18 mm

Registered bed nights increased six percent

In December 2020, 1,500 registered bed nights were recorded in Hanko (+6.1 %), of which 1,500 nights were spent by domestic visitors and 44 nights by foreigners. Registered domestic bed nights increased six percent and registered foreign bed nights increased five percent. In total, registered bed nights increased six percent from last year's December.

1,300 nights (+32.1 %) were spend by leisure visitors and 169 nights (-58.6 %) by business visitors.

Between January and December, 52,000 registered bed nights (+4.7 %) were recorded for domestic visitors and 1,200 (-75.3 %) for foreigners in Hanko, in total 53,100 (-2.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 766,000 registered bed nights (-56.9 %) were recorded in the whole country, of which 702,000 nights (-29.0 %) were spent by domestic visitors and 64,200 nights (-91.9 %) by foreigners.

The market share of Hanko out of total registered bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

1,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased six percent compared to earlier year. Of all registered arrivals, 97.5 percent were domestic, and 2.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Hanko on average 1.3 nights (0.0) and foreigners 1.5 nights (+0.2).

Ferry arrivals from different harbors

Accommodation sales 139,000 euro

Total accommodation sales in December were 139,000 euro (-23,200). The share of Airbnb and Vrbo was 24.6 percent. Therefore, registered accommodation sales were 105,000 euro (-11,800) and non-registered sales 34,200 euro (-11,500).

Total January-December sales were 6.3 million euro and they increased 716,000 euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Non-Registered) 131 € -13.6 % 156 € 32.1 %
Adr (Registered) 114 € -13.4 % 152 € 13.1 %
Bed Night (Registered) 69 € -15.3 % 101 € 9.9 %
Revpar (Non-Registered) 46 € -16.3 % 82 € 29.0 %
Revpar (Registered) 33 € 5.3 % 57 € 3.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (-1)
94 rooms (-34)
220 beds (-54)

Room utilization 28.7 % (+5.1)
Unsold rooms 67
Bed utilization 20.4 % (+3.6)

Airbnb and Vrbo

47 accommodation establishments (-3)
40 apartments (-2)
74 rooms (-3)

Apartment utilization 34.8 % (-1.1)
Unsold apartments 26

Registered room utilization for establishments

Global Google searches for "hanko + keyword"

Google searches for "hanko" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (November)

Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.71/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Research

More information available at the dashboard

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