Hanko
Accommodation and Travel Stats

November 2021

Hanko: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,600
3 %
icon: finland 1,500
1 %
icon: foreign 30
329 %
Visitors icon
Visitors
icon: star 1,100
14 %
icon: finland 1,000
16 %
icon: foreign 25
525 %
Accommodation Sales icon
Accommodation Sales
icon: star 104,000 €
30 %
Average prices:
Night
66.80 €
31.00 €
Room
115.70 €
37.10 €
RevPAR
29.80 €
6.50 €
Capacity icon
Capacity
icon: establishment 6.0
0 %
icon: room 130
6 %
icon: bed 310
16 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: finland 721,000 €
16 %
Weather icon
Weather
icon: temperature 3.2 °C
3.2 °C
icon: rainfall 51 mm
30 mm

Registered bed nights increased three percent

In November 2021, 1,600 registered bed nights were recorded in Hanko (+2.8 %), of which 1,500 nights were spent by domestic visitors and 30 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights increased 330 percent. In total, registered bed nights increased three percent from last year's November.

1,200 nights (-11.8 %) were spend by leisure visitors and 400 nights (+98.5 %) by business visitors.

Between January and November, 50,500 registered bed nights (+0.0 %) were recorded for domestic visitors and 820 (-26.3 %) for foreigners in Hanko, in total 51,400 (-0.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 1.4 million registered bed nights (+70.7 %) were recorded in the whole country, of which 1.1 million nights (+52.8 %) were spent by domestic visitors and 279,000 nights (+221.1 %) by foreigners.

The market share of Hanko out of total registered bed nights was 0.1 % (-0.1 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

1,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Hanko on average 1.5 nights (+0.25) and foreigners 1.2 nights (-0.55).

Ferry arrivals from different harbors

Accommodation sales 143,000 euro

Total accommodation sales in November were 143,000 euro (-42,700). The share of Airbnb and Vrbo was 27.4 percent. Therefore, registered accommodation sales were 104,000 euro (-44,200) and non-registered sales 39,200 euro (+1,500).

Total January-November sales were 3.8 million euro and they decreased 2.3 million euro from the previous year.

Average prices

= change at least 10 %
November 2021
Amount
Change jan-November 2021
Amount
Change
Adr (Non-Registered) 138 € 4.3 % 154 € -1.6 %
Adr (Registered) 116 € -24.3 % 161 € 5.1 %
Bed Night (Registered) 67 € -31.7 % 54 € -47.3 %
Revpar (Non-Registered) 45 € -9.4 % 80 € -6.3 %
Revpar (Registered) 30 € -17.9 % 70 € 18.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
130 rooms (+7)
310 beds (+44)

Room utilization 25.8 % (+2.0)
Unsold rooms 96
Bed utilization 16.1 % (-0.9)

Airbnb and Vrbo

55 accommodation establishments (+4)
52 apartments (+8)
102 rooms (+21)

Apartment utilization 32.8 % (-5.0)
Unsold apartments 35

Registered room utilization for establishments

Global Google searches for "hanko + keyword"

Google searches for "hanko" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.62/10 (-0.09).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Research

More information available at the dashboard

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