Haparanda
Accommodation and Travel Stats

December 2019

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Haparanda: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,000
70 %
icon: sweden 3,500
71 %
icon: foreign 4,400
69 %
Top 3:
France
1,600
1,923 %
Finland
580
23 %
Germany
510
54 %
Visitors icon
Visitors
icon: star 4,100
169 %
icon: sweden 1,700
182 %
icon: foreign 2,400
160 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.1 mill. SEK
63 %
Average prices:
Night
393.80 SEK
16.20 SEK
Room
821.80 SEK
858.80 SEK
RevPAR
274.80 SEK
259.30 SEK
Capacity icon
Capacity
icon: establishment 10
25 %
icon: room 370
202 %
icon: bed 870
79 %
Weather icon
Weather
icon: temperature -2.7 °C
3.2 °C
icon: rainfall 74 mm
3 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 70 percent

In December 2019, 8,000 bed nights were recorded in Haparanda (+69.9 %), of which 3,500 nights were spent by domestic visitors and 4,400 nights by foreigners. Domestic bed nights increased 71 percent and foreign bed nights increased 69 percent. In total, bed nights increased 70 percent from last year's December.

Most foreign bed nights were recorded for travelers from France (1,600 nights).

2,600 rooms (+239.5 %) were booked by leisure visitors and 1,200 rooms (+221.6 %) by business visitors.

Between January and December, 52,100 bed nights (+22.0 %) were recorded for domestic visitors and 32,900 (+17.3 %) for foreigners in Haparanda, in total 85,000 (+20.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Haparanda out of total bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.6 %.

4,100 tourists arrived to accommodation

Arrivals to registered accommodation increased 169 percent compared to earlier year. Of all arrivals, 41.8 percent were domestic, and 58.2 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Haparanda on average 2.1 nights (-1.3) and foreigners 1.9 nights (-1.0).

Ferry arrivals from different harbors

Accommodation sales 3.1 million SEK

Registered accommodation sales in December were 3.1 million SEK (+1.2 million).

Registered January-December sales were 32.0 million SEK and they increased 10.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 820 SEK -51.1 %  970 SEK -46.0 % 
Bed Night (Registered) 390 SEK -4.0 % 380 SEK 22.9 % 
Revpar (Registered) 270 SEK -48.6 %  360 SEK -27.4 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+2)
370 rooms (+250)
870 beds (+380)

Room utilization 33.4 % (+1.7)
Unsold rooms 250
Bed utilization 29.7 % (-2.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "haparanda + keyword"

Google searches for "haparanda" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 7.73/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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