Haparanda
Accommodation and Travel Stats

March 2020

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Haparanda: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,500
11 %
icon: sweden 3,100
6 %
icon: foreign 1,400
34 %
Visitors icon
Visitors
icon: star 2,100
7 %
icon: sweden 1,400
9 %
icon: foreign 710
27 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.9 mill. SEK
13 %
Average prices:
Night
431.50 SEK
9.70 SEK
Room
874.30 SEK
77.10 SEK
RevPAR
170.30 SEK
165.30 SEK
Capacity icon
Capacity
icon: establishment 10
11 %
icon: room 370
72 %
icon: bed 870
68 %
utilization icon
Utilization
icon: room 0.19
54 %
icon: bed 0.17
47 %
Weather icon
Weather
icon: temperature -2.9 °C
1.1 °C
icon: rainfall 43 mm
49 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,500 registered bed nights

In March 2020, 4,500 bed nights were recorded in Haparanda (-11.0 %), of which 3,100 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights decreased 34 percent. In total, bed nights decreased 11 percent from last year's March.

1,100 rooms (-8.2 %) were booked by leisure visitors and 1,100 rooms (-30.3 %) by business visitors.

Between January and March, 11,400 bed nights (+51.7 %) were recorded for domestic visitors and 6,700 (+27.1 %) for foreigners in Haparanda, in total 18,000 (+41.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Haparanda out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.4 %.

2,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased seven percent compared to earlier year. Of all arrivals, 65.7 percent were domestic, and 34.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Haparanda on average 2.3 nights (-0.08) and foreigners 2.0 nights (-0.19).

Ferry arrivals from different harbors

Accommodation sales 1.9 million SEK

Registered accommodation sales in March were 1.9 million SEK (-289,000).

Registered January-March sales were 8.1 million SEK and they increased 2.7 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 870 SEK 9.7 % 890 SEK 11.4 %
Bed Night (Registered) 430 SEK -2.2 % 450 SEK 5.6 %
Revpar (Registered) 170 SEK -49.3 % 240 SEK -13.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
370 rooms (+154)
870 beds (+350)

Room utilization 19.5 % (-23)
Unsold rooms 300
Bed utilization 16.8 % (-15)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "haparanda + keyword"

Google searches for "haparanda" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (December 2019)

Average customer satisfaction score on Booking.com given by hotel customers in December was 7.73/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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