Haparanda
Accommodation and Travel Stats

August 2020

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Haparanda: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,900
12 %
icon: sweden 10,800
51 %
icon: foreign 1,100
68 %
Top 3:
Finland
159
81 %
Poland
127
338 %
Germany
119
70 %
Visitors icon
Visitors
icon: star 2,900
43 %
icon: sweden 2,500
18 %
icon: foreign 440
79 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.1 mill. SEK
45 %
Average prices:
Night
512.00 SEK
117.40 SEK
Room
838.30 SEK
329.80 SEK
RevPAR
517.20 SEK
114.50 SEK
Capacity icon
Capacity
icon: establishment 12
20 %
icon: room 380
78 %
icon: bed 900
74 %
utilization icon
Utilization
icon: room 62 %
14 %
icon: bed 43 %
35 %
Weather icon
Weather
icon: temperature 14.1 °C
0.3 °C
icon: rainfall 43 mm
63 mm

Registered bed nights increased 12 percent

In August 2020, 11,900 registered bed nights were recorded in Haparanda (+11.6 %), of which 10,800 nights were spent by domestic visitors and 1,100 nights by foreigners. Registered domestic bed nights increased 51 percent and registered foreign bed nights decreased 68 percent. In total, registered bed nights increased 12 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Finland (159 nights).

700 rooms (-58.3 %) were booked by leisure visitors and 6,600 rooms (+240.6 %) by business visitors.

Between January and August, 42,600 registered bed nights (+12.4 %) were recorded for domestic visitors and 9,400 (-60.9 %) for foreigners in Haparanda, in total 52,000 (-16.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 6.0 million registered bed nights (-31.9 %) were recorded in the whole country, of which 5.4 million nights (-11.3 %) were spent by domestic visitors and 638,000 nights (-77.1 %) by foreigners.

The market share of Haparanda out of total registered bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

2,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 43 percent compared to earlier year. Of all registered arrivals, 84.8 percent were domestic, and 15.2 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Haparanda on average 4.4 nights (+2.0) and foreigners 2.5 nights (+0.88).

Ferry arrivals from different harbors

Accommodation sales 6.1 million SEK

Registered accommodation sales in August were 6.1 million SEK (+1.9 million).

Registered January-August sales were 21.8 million SEK and they decreased 291,000 euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 840 SEK -28.2 % 870 SEK -16.6 %
Revpar (Registered) 520 SEK -18.1 % 240 SEK -41.3 %
Bed Night (Registered) 510 SEK 29.8 % 420 SEK 17.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+2)
380 rooms (+167)
900 beds (+380)

Room utilization 61.7 % (+7.6)
Unsold rooms 146
Bed utilization 42.9 % (-24)

Registered room utilization for establishments

Global Google searches for "haparanda + keyword"

Google searches for "haparanda" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (July)

Average customer satisfaction score on Booking.com given by accommodation customers in July was 7.83/10 (-0.26).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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