Härnösand
Accommodation and Travel Stats

March 2020

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Härnösand: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,000
17 %
icon: sweden 2,900
13 %
icon: foreign 71
72 %
Visitors icon
Visitors
icon: star 1,000
52 %
icon: sweden 960
51 %
icon: foreign 41
68 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.3 mill. SEK
50 %
Average prices:
Night
423.40 SEK
284.30 SEK
Room
482.70 SEK
430.60 SEK
RevPAR
146.20 SEK
181.90 SEK
Capacity icon
Capacity
icon: establishment 8.0
14 %
icon: room 290
15 %
icon: bed 540
16 %
utilization icon
Utilization
icon: room 0.3
16 %
icon: bed 0.19
27 %
Weather icon
Weather
icon: temperature 0.4 °C
1.0 °C
icon: rainfall 60 mm
20 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,000 registered bed nights

In March 2020, 3,000 bed nights were recorded in Härnösand (-16.9 %), of which 2,900 nights were spent by domestic visitors and 71 nights by foreigners. Domestic bed nights decreased 13 percent and foreign bed nights decreased 72 percent. In total, bed nights decreased 17 percent from last year's March.

1,400 rooms (+83.3 %) were booked by leisure visitors and 1,200 rooms (-39.2 %) by business visitors.

Between January and March, 9,500 bed nights (+3.6 %) were recorded for domestic visitors and 310 (-46.9 %) for foreigners in Härnösand, in total 9,900 (+0.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Härnösand out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

1,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 52 percent compared to earlier year. Of all arrivals, 95.9 percent were domestic, and 4.1 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Härnösand on average 3.1 nights (+1.3) and foreigners 1.7 nights (-0.21).

Ferry arrivals from different harbors

Accommodation sales 1.3 million SEK

Registered accommodation sales in March were 1.3 million SEK (-1.3 million).

Registered January-March sales were 5.4 million SEK and they decreased 1.7 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 480 SEK -47.1 % 680 SEK -25.0 %
Bed Night (Registered) 420 SEK -40.2 % 550 SEK -24.2 %
Revpar (Registered) 146 SEK -55.4 % 210 SEK -34.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+1)
290 rooms (+38)
540 beds (+76)

Room utilization 30.3 % (-5.6)
Unsold rooms 200
Bed utilization 18.7 % (-6.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "härnösand + keyword"

Google searches for "härnösand" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (February)

Average customer satisfaction score on Booking.com given by hotel customers in February was 6.88/10 (-1.6).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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