Hässleholm
Accommodation and Travel Stats

March 2020

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Hässleholm: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,700
29 %
icon: sweden 4,100
28 %
icon: foreign 580
34 %
Visitors icon
Visitors
icon: star 2,000
44 %
icon: sweden 1,900
41 %
icon: foreign 147
65 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.2 mill. SEK
34 %
Average prices:
Night
473.90 SEK
35.30 SEK
Room
886.70 SEK
50.70 SEK
RevPAR
303.30 SEK
87.80 SEK
Capacity icon
Capacity
icon: establishment 13
24 %
icon: room 270
12 %
icon: bed 510
21 %
utilization icon
Utilization
icon: room 0.34
18 %
icon: bed 0.34
8 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,700 registered bed nights

In March 2020, 4,700 bed nights were recorded in Hässleholm (-29.1 %), of which 4,100 nights were spent by domestic visitors and 580 nights by foreigners. Domestic bed nights decreased 28 percent and foreign bed nights decreased 34 percent. In total, bed nights decreased 29 percent from last year's March.

860 rooms (-27.5 %) were booked by leisure visitors and 1,700 rooms (-31.6 %) by business visitors.

Between January and March, 12,200 bed nights (-20.1 %) were recorded for domestic visitors and 1,600 (-7.9 %) for foreigners in Hässleholm, in total 13,800 (-18.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Hässleholm out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

2,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 44 percent compared to earlier year. Of all arrivals, 92.8 percent were domestic, and 7.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Hässleholm on average 2.2 nights (+0.4) and foreigners 4.0 nights (+1.9).

Ferry arrivals from different harbors

Accommodation sales 2.2 million SEK

Registered accommodation sales in March were 2.2 million SEK (-1.2 million).

Registered January-March sales were 7.1 million SEK and they decreased 1.6 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 890 SEK -5.4 % 970 SEK 1.8 %
Bed Night (Registered) 470 SEK -6.9 % 520 SEK 0.5 %
Revpar (Registered) 300 SEK -22.5 % 330 SEK -10.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (-4)
270 rooms (-37)
510 beds (-138)

Room utilization 34.2 % (-7.5)
Unsold rooms 178
Bed utilization 34.4 % (-2.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "hässleholm + keyword"

Google searches for "hässleholm" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (February)

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.75/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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