Hässleholm
Accommodation and Travel Stats

August 2020

Hässleholm: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 13,300
22 %
icon: sweden 12,300
8 %
icon: foreign 1,000
72 %
Visitors icon
Visitors
icon: star 6,300
20 %
icon: sweden 5,600
9 %
icon: foreign 690
59 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.9 mill. SEK
26 %
Average prices:
Night
289.50 SEK
15.60 SEK
Room
1,142.90 SEK
147.10 SEK
RevPAR
395.70 SEK
93.60 SEK
Capacity icon
Capacity
icon: establishment 21
5 %
icon: room 320
6 %
icon: bed 660
10 %
utilization icon
Utilization
icon: room 35 %
30 %
icon: bed 67 %
11 %

13,300 registered bed nights

In August 2020, 13,300 registered bed nights were recorded in Hässleholm (-21.9 %), of which 12,300 nights were spent by domestic visitors and 1,000 nights by foreigners. Registered domestic bed nights decreased eight percent and registered foreign bed nights decreased 72 percent. In total, registered bed nights decreased 22 percent from last year's August.

2,400 rooms (-21.9 %) were booked by leisure visitors and 970 rooms (-54.8 %) by business visitors.

Between January and August, 62,500 registered bed nights (-17.2 %) were recorded for domestic visitors and 6,500 (-61.5 %) for foreigners in Hässleholm, in total 69,000 (-25.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 6.0 million registered bed nights (-31.9 %) were recorded in the whole country, of which 5.4 million nights (-11.3 %) were spent by domestic visitors and 638,000 nights (-77.1 %) by foreigners.

The market share of Hässleholm out of total registered bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

6,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 20 percent compared to earlier year. Of all registered arrivals, 89.1 percent were domestic, and 10.9 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Hässleholm on average 2.2 nights (+0.02) and foreigners 1.5 nights (-0.69).

Ferry arrivals from different harbors

Accommodation sales 3.9 million SEK

Registered accommodation sales in August were 3.9 million SEK (-1.3 million).

Registered January-August sales were 23.3 million SEK and they decreased 10.5 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 1,100 SEK 14.8 % 1,000 SEK 1.5 %
Revpar (Registered) 400 SEK -19.1 % 340 SEK -25.2 %
Bed Night (Registered) 290 SEK -5.1 % 340 SEK -7.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (-1)
320 rooms (-20)
660 beds (-72)

Room utilization 34.6 % (-15)
Unsold rooms 210
Bed utilization 67.0 % (-8.3)

Registered room utilization for establishments

Global Google searches for "hässleholm + keyword"

Google searches for "hässleholm" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (July)

Average customer satisfaction score on Booking.com given by accommodation customers in July was 8.26/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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