Heinola Region
Accommodation and Travel Stats

December 2020

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Heinola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,700
57 %
icon: finland 5,500
55 %
icon: foreign 200
77 %
Visitors icon
Visitors
icon: star 1,500
80 %
icon: finland 1,300
82 %
icon: foreign 200
16 %
Accommodation Sales icon
Accommodation Sales
icon: star 199,000 €
16 %
Average prices:
Night
34.70 €
16.90 €
Room
96.90 €
6.10 €
RevPAR
13.90 €
13.00 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 500
32 %
icon: bed 1,400
12 %
utilization icon
Utilization
icon: room 14 %
45 %

5,700 registered bed nights

In December 2020, 5,700 registered bed nights were recorded in Heinola Region (-56.8 %), of which 5,500 nights were spent by domestic visitors and 200 nights by foreigners. Registered domestic bed nights decreased 55 percent and registered foreign bed nights decreased 77 percent. In total, registered bed nights decreased 57 percent from last year's December.

5,000 nights (-45.3 %) were spend by leisure visitors and 780 nights (-81.7 %) by business visitors.

Between January and December, 121,000 registered bed nights (-37.3 %) were recorded for domestic visitors and 5,800 (-66.7 %) for foreigners in Heinola Region, in total 126,000 (-39.7 %) registered nights.

5,400 registered bed nights (Heinola)

In December 2020, 5,400 registered bed nights were recorded in Heinola (-58.5 %), of which 5,200 nights were spent by domestic visitors and 200 nights by foreigners. Registered domestic bed nights decreased 57 percent and registered foreign bed nights decreased 77 percent. In total, registered bed nights decreased 59 percent from last year's December.

4,700 nights (-46.9 %) were spend by leisure visitors and 700 nights (-83.3 %) by business visitors.

Between January and December, 97,900 registered bed nights (-41.6 %) were recorded for domestic visitors and 5,100 (-67.6 %) for foreigners in Heinola, in total 103,000 (-43.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Registered bed nights by country of arrival (Heinola)

Market share 0.8 percent

Total of 766,000 registered bed nights (-56.9 %) were recorded in the whole country, of which 702,000 nights (-29.0 %) were spent by domestic visitors and 64,200 nights (-91.9 %) by foreigners.

The market share of Heinola Region out of total registered bed nights was 0.8 % (0.0 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.3 %.

Registered bed nights comparison between regions

1,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 80 percent compared to earlier year. Of all registered arrivals, 86.9 percent were domestic, and 13.1 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Heinola Region on average 4.1 nights (+2.5) and foreigners 1.0 nights (-2.7).

Ferry arrivals from different harbors

Accommodation sales 199,000 euro

Registered accommodation sales in December were 199,000 euro (-37,900).

Registered January-December sales were 5.0 million euro and they decreased 57,200 euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 97 € -6.0 % 79 € -25.1 %
Bed Night (Registered) 35 € 94.7 % 39 € 64.0 %
Revpar (Registered) 14 € -48.3 % 23 € -39.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
500 rooms (-230)
1,400 beds (-188)

Room utilization 14.4 % (-12)
Unsold rooms 430

Capacity & Utilization (Heinola)

Registered Accommodation

6.0 accommodation establishments (+0)
450 rooms (-220)
1,300 beds (-156)

Room utilization 15.2 % (-13)
Unsold rooms 380
Bed utilization 10.6 % (-17)

Registered room utilization for establishments

Global Google searches for "heinola region + keyword"

Google searches for "heinola region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Statistics Finland

Lahden seutu - Lahti Region Oy
Salpausselänkatu 7, 15110 Lahti
Puh. 0207 281 760 (ryhmämyynti) , sales(at)lahtiregion.fi , visitlahti.fi

More information available at the dashboard

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