Heinola Region
Accommodation and Travel Stats

November 2019

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Heinola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,900
39 %
icon: finland 10,700
36 %
icon: foreign 260
78 %
Top 3:
Russia
50
108 %
Sweden
45
61 %
United Kingdom
26
26 %
Visitors icon
Visitors
icon: star 6,100
14 %
icon: finland 5,900
12 %
icon: foreign 160
52 %
Top 3:
Sweden
37
51 %
Russia
25
127 %
Norway
23
1,050 %
Capacity icon
Capacity
icon: establishment 9.0
10 %
icon: room 720
0 %
icon: bed 1,600
1 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

10,900 registered bed nights

In November 2019, 10,900 bed nights were recorded in Heinola Region (-38.9 %), of which 10,700 nights were spent by domestic visitors and 260 nights by foreigners. Domestic bed nights decreased 36 percent and foreign bed nights decreased 78 percent. In total, bed nights decreased 39 percent from last year's November.

Most foreign bed nights were recorded for travelers from Russia (50 nights).

5,600 nights (-41.4 %) were spend by leisure visitors and 5,300 nights (-36.0 %) by business visitors.

Between January and November, 180,000 bed nights (-21.7 %) were recorded for domestic visitors and 16,500 (-7.3 %) for foreigners in Heinola Region, in total 197,000 (-20.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Heinola Region out of total bed nights was 0.7 % (-0.5 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.1 %.

6,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all arrivals, 97.4 percent were domestic, and 2.6 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Heinola Region on average 1.8 nights (-0.67) and foreigners 1.6 nights (-1.9).

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (-1)
720 rooms (-1)
1,600 beds (-14)

Room utilization 27.6 % (-13)
Unsold rooms 520

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "heinola region + keyword"

Google searches for "heinola region" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

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