Heinola Region
Accommodation and Travel Stats

August 2020

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Heinola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,200
38 %
icon: finland 13,500
34 %
icon: foreign 630
71 %
Visitors icon
Visitors
icon: star 5,200
59 %
icon: finland 4,800
59 %
icon: foreign 340
60 %
Accommodation Sales icon
Accommodation Sales
icon: star 690,000 €
21 %
Average prices:
Night
48.70 €
23.70 €
Room
85.90 €
18.30 €
RevPAR
27.60 €
13.70 €
Capacity icon
Capacity
icon: establishment 11
8 %
icon: room 620
22 %
icon: bed 1,700
5 %
utilization icon
Utilization
icon: room 32 %
19 %

14,200 registered bed nights

In August 2020, 14,200 registered bed nights were recorded in Heinola Region (-37.8 %), of which 13,500 nights were spent by domestic visitors and 630 nights by foreigners. Registered domestic bed nights decreased 34 percent and registered foreign bed nights decreased 71 percent. In total, registered bed nights decreased 38 percent from last year's August.

13,600 nights (-18.7 %) were spend by leisure visitors and 540 nights (-91.0 %) by business visitors.

Between January and August, 88,700 registered bed nights (-35.7 %) were recorded for domestic visitors and 5,100 (-66.2 %) for foreigners in Heinola Region, in total 93,800 (-38.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 1.7 million registered bed nights (-30.7 %) were recorded in the whole country, of which 1.5 million nights (-6.3 %) were spent by domestic visitors and 149,000 nights (-81.0 %) by foreigners.

The market share of Heinola Region out of total registered bed nights was 0.8 % (-0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.4 %.

5,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 59 percent compared to earlier year. Of all registered arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Heinola Region on average 2.8 nights (+1.1) and foreigners 1.9 nights (-0.64).

Ferry arrivals from different harbors

Accommodation sales 690,000 euro

Registered accommodation sales in August were 690,000 euro (+121,000).

Registered January-August sales were 3.5 million euro and they decreased 755,000 euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 86 € -17.6 % 78 €
Bed Night (Registered) 49 € 94.8 % 38 € 34.3 %
Revpar (Registered) 28 € -33.2 % 24 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-1)
620 rooms (-171)
1,700 beds (-90)

Room utilization 32.1 % (-7.5)
Unsold rooms 420

Registered room utilization for establishments

Global Google searches for "heinola region + keyword"

Google searches for "heinola region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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