Heinola Region
Accommodation and Travel Stats

May 2020

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Heinola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,100
78 %
icon: finland 4,000
76 %
icon: foreign 72
96 %
Visitors icon
Visitors
icon: star 1,600
83 %
icon: finland 1,500
82 %
icon: foreign 30
94 %
Accommodation Sales icon
Accommodation Sales
icon: star 73,500 €
84 %
Average prices:
Night
18.00 €
7.40 €
Room
59.40 €
37.20 €
RevPAR
9.30 €
24.10 €
Capacity icon
Capacity
icon: establishment 10
17 %
icon: room 310
60 %
icon: bed 890
49 %
utilization icon
Utilization
icon: room 16 %
55 %

4,100 registered bed nights

In May 2020, 4,100 bed nights were recorded in Heinola Region (-77.7 %), of which 4,000 nights were spent by domestic visitors and 72 nights by foreigners. Domestic bed nights decreased 76 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 78 percent from last year's May.

3,400 nights (-66.4 %) were spend by leisure visitors and 730 nights (-91.2 %) by business visitors.

Between January and May, 40,400 bed nights (-38.1 %) were recorded for domestic visitors and 4,000 (-55.3 %) for foreigners in Heinola Region, in total 44,400 (-40.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.4 percent

Total of 300,000 bed nights (-81.0 %) were recorded in the whole country, of which 280,000 nights (-74.7 %) were spent by domestic visitors and 19,500 nights (-95.8 %) by foreigners.

The market share of Heinola Region out of total bed nights was 1.4 % (+0.2 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 0.4 %.

1,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 83 percent compared to earlier year. Of all arrivals, 98.1 percent were domestic, and 1.9 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Heinola Region on average 2.6 nights (+0.66) and foreigners 2.4 nights (-1.1).

Ferry arrivals from different harbors

Accommodation sales 73,500 euro

Registered accommodation sales in May were 73,500 euro (-392,000).

Registered January-May sales were 892,000 euro and they decreased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 59 € -38.5 % 93 €
Bed Night (Registered) 18 € -29.2 % 20 € -28.2 %
Revpar (Registered) 9.3 € -72.2 % 24 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (-2)
310 rooms (-460)
890 beds (-840)

Room utilization 15.6 % (-19)
Unsold rooms 260

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "heinola region + keyword"

Google searches for "heinola region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

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