Heinola Region
Accommodation and Travel Stats

February 2020

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Heinola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 16,000
26 %
icon: finland 14,300
20 %
icon: foreign 1,700
121 %
Top 3:
Germany
700
597 %
Russia
390
143 %
Sweden
81
3,950 %
Visitors icon
Visitors
icon: star 8,800
48 %
icon: finland 8,400
47 %
icon: foreign 420
64 %
Top 3:
Germany
153
292 %
Russia
70
19 %
Sweden
30
1,400 %
Accommodation Sales icon
Accommodation Sales
icon: star 377,000 €
77 %
Average prices:
Night
23.60 €
6.80 €
Room
102.40 €
RevPAR
36.50 €
Capacity icon
Capacity
icon: establishment 11
10 %
icon: room 760
5 %
icon: bed 1,800
13 %
utilization icon
Utilization
icon: room 0.36
7 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 26 percent

In February 2020, 16,000 bed nights were recorded in Heinola Region (+25.9 %), of which 14,300 nights were spent by domestic visitors and 1,700 nights by foreigners. Domestic bed nights increased 20 percent and foreign bed nights increased 121 percent. In total, bed nights increased 26 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (700 nights).

9,100 nights (+31.7 %) were spend by leisure visitors and 6,900 nights (+19.0 %) by business visitors.

Between January and February, 27,600 bed nights (+15.6 %) were recorded for domestic visitors and 3,800 (-31.7 %) for foreigners in Heinola Region, in total 31,400 (+6.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Heinola Region out of total bed nights was 0.9 % (+0.1 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.3 %.

8,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 48 percent compared to earlier year. Of all arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Heinola Region on average 1.7 nights (-0.39) and foreigners 4.1 nights (+1.1).

Ferry arrivals from different harbors

Accommodation sales 377,000 euro

Registered accommodation sales in February were 377,000 euro (+165,000).

Registered January-February sales were 737,000 euro and they increased 147,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 102 € 97 €
Revpar (Registered) 36 € 33 €
Bed Night (Registered) 24 € 40.8 % 23 € 17.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+1)
760 rooms (+36)
1,800 beds (+210)

Room utilization 35.6 % (+2.3)
Unsold rooms 490

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "heinola region + keyword"

Google searches for "heinola region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

More information available at the dashboard

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