Accommodation and Travel Stats

June 2020


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11,000 registered bed nights

In June 2020, 11,000 registered bed nights were recorded in Heinola (-44.7 %), of which 10,900 nights were spent by domestic visitors and 108 nights by foreigners. Registered domestic bed nights decreased 43 percent and registered foreign bed nights decreased 88 percent. In total, registered bed nights decreased 45 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Estonia (44 nights).

8,000 nights (-13.3 %) were spend by leisure visitors and 3,100 nights (-71.4 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.0 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Heinola out of total registered bed nights was 1.0 % (+0.1 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.2 %.

4,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 66 percent compared to earlier year. Of all registered arrivals, 98.9 percent were domestic, and 1.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Heinola on average 2.4 nights (+0.95) and foreigners 2.1 nights (-0.1).

Ferry arrivals from different harbors

Accommodation sales 513,000 euro

Registered accommodation sales in June were 513,000 euro (-11,800).

Average prices

= change at least 10 %
June 2020
Change jan-June 2020
Adr (Registered) 70 € -32.4 %
Bed Night (Registered) 46 € 76.7 %
Revpar (Registered) 36 € -29.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
460 rooms (-220)
1,200 beds (-300)

Room utilization 51.7 % (+2.0)
Unsold rooms 220
Bed utilization 22.7 % (-17)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "heinola + keyword"

Google searches for "heinola" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



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Sources: Business Finland, Statistics Finland

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