Accommodation and Travel Stats

March 2020


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Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



6,500 registered bed nights

In March 2020, 6,500 bed nights were recorded in Heinola (-42.9 %), of which 6,400 nights were spent by domestic visitors and 92 nights by foreigners. Domestic bed nights decreased 40 percent and foreign bed nights decreased 87 percent. In total, bed nights decreased 43 percent from last year's March.

Most foreign bed nights were recorded for travelers from Sweden (21 nights).

3,100 nights (-54.1 %) were spend by leisure visitors and 3,400 nights (-26.4 %) by business visitors.

Between January and March, 33,400 bed nights (-1.5 %) were recorded for domestic visitors and 3,900 (-38.4 %) for foreigners in Heinola, in total 37,300 (-7.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 996,000 bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Heinola out of total bed nights was 0.7 % (0.0 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.0 %.

3,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 27 percent compared to earlier year. Of all arrivals, 99.0 percent were domestic, and 1.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Heinola on average 2.0 nights (-0.48) and foreigners 2.8 nights (-1.3).

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+1)
710 rooms (+36)
1,700 beds (+210)

Room utilization 18.7 % (-8.7)
Unsold rooms 580
Bed utilization 11.8 % (-11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "heinola + keyword"

Google searches for "heinola" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Statistics Finland

More information available at the dashboard