Accommodation and Travel Stats

September 2020


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6,600 registered bed nights

In September 2020, 6,600 registered bed nights were recorded in Heinola (-59.3 %), of which 6,500 nights were spent by domestic visitors and 149 nights by foreigners. Registered domestic bed nights decreased 59 percent and registered foreign bed nights decreased 77 percent. In total, registered bed nights decreased 59 percent from last year's September.

6,200 nights (-26.8 %) were spend by leisure visitors and 440 nights (-94.4 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Heinola out of total registered bed nights was 0.5 % (-0.4 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.2 %.

3,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 61 percent compared to earlier year. Of all registered arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Heinola on average 1.8 nights (+0.08) and foreigners 1.4 nights (-0.16).

Ferry arrivals from different harbors

Accommodation sales 259,000 euro

Registered accommodation sales in September were 259,000 euro (-390,000).

Average prices

= change at least 10 %
September 2020
Change jan-September 2020
Adr (Registered) 62 € -45.8 %
Bed Night (Registered) 39 € -2.2 %
Revpar (Registered) 16 € -70.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
540 rooms (-139)
1,400 beds (-35)

Room utilization 25.5 % (-21)
Unsold rooms 400
Bed utilization 12.5 % (-22)

Registered room utilization for establishments

Global Google searches for "heinola + keyword"

Google searches for "heinola" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



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Sources: Business Finland, Statistics Finland

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