Helsinki Metropolitan Area
Accommodation and Travel Stats

April 2020

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Helsinki Metropolitan Area: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 45,700
89 %
icon: finland 38,500
84 %
icon: foreign 7,200
96 %
Top 3:
Estonia
1,200
83 %
Germany
570
96 %
United States
410
97 %
Visitors icon
Visitors
icon: star 11,900
95 %
icon: finland 10,300
93 %
icon: foreign 1,600
98 %
Top 3:
United States
200
97 %
Estonia
178
94 %
Germany
110
99 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill. €
93 %
Average prices:
Night
46.90 €
21.90 €
Room
64.60 €
41.60 €
RevPAR
13.90 €
53.60 €
Capacity icon
Capacity
icon: establishment 47
55 %
icon: room 5,500
63 %
icon: bed 11,000
62 %
utilization icon
Utilization
icon: room 0.22
66 %
icon: bed 0.15
70 %
Weather icon
Weather
icon: temperature 4.2 °C
1.7 °C
icon: rainfall 39 mm
32 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

45,700 registered bed nights

In April 2020, 45,700 bed nights were recorded in Helsinki Metropolitan Area (-89.5 %), of which 38,500 nights were spent by domestic visitors and 7,200 nights by foreigners. Domestic bed nights decreased 84 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 89 percent from last year's April.

Most foreign bed nights were recorded for travelers from Estonia (1,200 nights).

11,800 nights (-94.6 %) were spend by leisure visitors and 34,000 nights (-84.5 %) by business visitors.

Between January and April, 649,000 bed nights (-29.6 %) were recorded for domestic visitors and 458,000 (-39.2 %) for foreigners in Helsinki Metropolitan Area, in total 1.1 million (-33.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 24.1 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Helsinki Metropolitan Area out of total bed nights was 24.1 % (-3.5 percentage points), out of domestic bed nights 22.2 % and foreign bed nights 42.9 %.

11,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased 95 percent compared to earlier year. Of all arrivals, 86.6 percent were domestic, and 13.4 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Helsinki Metropolitan Area on average 3.7 nights (+2.2) and foreigners 4.5 nights (+2.7).

Ferry arrivals from different harbors

Accommodation sales 2.1 million euro

Registered accommodation sales in April were 2.1 million euro (-27.7 million).

Registered January-April sales were 77.7 million euro and they decreased 41.1 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 65 € -39.2 % 106 € -0.4 %
Bed Night (Registered) 47 € -31.8 % 70 € -1.1 %
Revpar (Registered) 14 € -79.4 % 54 € -20.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

47 accommodation establishments (-57)
5,500 rooms (-9,400)
11,000 beds (-18,300)

Room utilization 21.5 % (-42)
Unsold rooms 4,300
Bed utilization 14.7 % (-34)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "helsinki metropolitan area + keyword"

Google searches for "helsinki metropolitan area" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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