Helsinki Metropolitan Area
Accommodation and Travel Stats

January 2020

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Helsinki Metropolitan Area: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 446,000
8 %
icon: finland 237,000
10 %
icon: foreign 209,000
7 %
Top 3:
Russia
41,000
15 %
China
21,800
63 %
Sweden
13,000
8 %
Visitors icon
Visitors
icon: star 272,000
8 %
icon: finland 155,000
10 %
icon: foreign 116,000
6 %
Top 3:
Russia
21,800
19 %
China
14,200
66 %
Sweden
8,500
4 %
Accommodation Sales icon
Accommodation Sales
icon: star 31.5 mill. €
8 %
Average prices:
Night
70.70 €
0.30 €
Room
108.40 €
3.20 €
RevPAR
69.60 €
2.10 €
Capacity icon
Capacity
icon: establishment 103
3 %
icon: room 15,100
6 %
icon: bed 29,800
6 %
utilization icon
Utilization
icon: room 0.64
0 %
icon: bed 0.49
3 %
Weather icon
Weather
icon: temperature 2.1 °C
7.5 °C
icon: rainfall 63 mm
8 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased eight percent

In January 2020, 446,000 bed nights were recorded in Helsinki Metropolitan Area (+8.2 %), of which 237,000 nights were spent by domestic visitors and 209,000 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights increased seven percent. In total, bed nights increased eight percent from last year's January.

Most foreign bed nights were recorded for travelers from Russia (41,000 nights).

215,000 nights (+9.6 %) were spend by leisure visitors and 230,000 nights (+7.0 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 26.7 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Helsinki Metropolitan Area out of total bed nights was 26.7 % (0.0 percentage points), out of domestic bed nights 24.7 % and foreign bed nights 29.3 %.

272,000 tourists arrived to accommodation

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all arrivals, 57.2 percent were domestic, and 42.8 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Helsinki Metropolitan Area on average 1.5 nights (-0.01) and foreigners 1.8 nights (+0.01).

Ferry arrivals from different harbors

Accommodation sales 31.5 million euro

Registered accommodation sales in January were 31.5 million euro (+2.3 million).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 108 € 3.1 %
Bed Night (Registered) 71 € -0.5 %
Revpar (Registered) 70 € 3.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

103 accommodation establishments (-3)
15,100 rooms (+800)
29,800 beds (+1,700)

Room utilization 64.2 % (+0.0)
Unsold rooms 5,400
Bed utilization 49.2 % (+1.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "helsinki metropolitan area + keyword"

Google searches for "helsinki metropolitan area" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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