Helsinki Metropolitan Area
Accommodation and Travel Stats

November 2019

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Helsinki Metropolitan Area: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 503,000
8 %
icon: finland 293,000
9 %
icon: foreign 210,000
7 %
Top 3:
Russia
20,700
5 %
Sweden
15,900
2 %
Germany
15,200
6 %
Visitors icon
Visitors
icon: star 311,000
7 %
icon: finland 197,000
9 %
icon: foreign 114,000
4 %
Top 3:
Russia
13,000
10 %
Sweden
10,600
2 %
China
8,400
34 %
Accommodation Sales icon
Accommodation Sales
icon: star 45.1 mill. €
18 %
Average prices:
Night
89.70 €
7.10 €
Room
128.80 €
12.50 €
RevPAR
98.00 €
7.20 €
Capacity icon
Capacity
icon: establishment 105
2 %
icon: room 15,400
9 %
icon: bed 30,400
9 %
Weather icon
Weather
icon: temperature 2.3 °C
0.9 °C
icon: rainfall 85 mm
60 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased eight percent

In November 2019, 503,000 bed nights were recorded in Helsinki Metropolitan Area (+8.3 %), of which 293,000 nights were spent by domestic visitors and 210,000 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights increased seven percent. In total, bed nights increased eight percent from last year's November.

Most foreign bed nights were recorded for travelers from Russia (20,700 nights).

219,000 nights (+9.5 %) were spend by leisure visitors and 284,000 nights (+7.3 %) by business visitors.

Between January and November, 2.9 million bed nights (+11.3 %) were recorded for domestic visitors and 2.8 million (+5.2 %) for foreigners in Helsinki Metropolitan Area, in total 5.7 million (+8.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 32.1 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Helsinki Metropolitan Area out of total bed nights was 32.1 % (+0.9 percentage points), out of domestic bed nights 26.4 % and foreign bed nights 45.9 %.

311,000 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 63.3 percent were domestic, and 36.7 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Helsinki Metropolitan Area on average 1.5 nights (+0.0) and foreigners 1.8 nights (+0.04).

Ferry arrivals from different harbors

Accommodation sales 45.1 million euro

Registered accommodation sales in November were 45.1 million euro (+6.7 million).

Registered January-November sales were 435.1 million euro and they increased 54.4 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 129 € 10.8 %  118 € 7.1 %
Revpar (Registered) 98 € 7.9 % 87 € 6.1 %
Bed Night (Registered) 90 € 8.6 % 76 € 5.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

105 accommodation establishments (+2)
15,400 rooms (+1,200)
30,400 beds (+2,500)

Room utilization 76.1 % (-2.0)
Unsold rooms 3,700
Bed utilization 54.8 % (-0.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "helsinki metropolitan area + keyword"

Google searches for "helsinki metropolitan area" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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