Helsinki
Accommodation and Travel Stats
March 2021
Helsinki: Tourism in a nutshell
80,100
70,100
10,000
46,900
42,900
3,900
3.2 mill. €
8,600
17,100
1.9 mill. €
-0.3 °C
38 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
80,100 registered bed nights (February)
In February 2021, 80,100 bed nights were recorded in Helsinki (-73.0 %), of which 70,100 nights were spent by domestic visitors and 10,000 nights by foreigners. Domestic bed nights decreased 58 percent and foreign bed nights decreased 92 percent. In total, bed nights decreased 73 percent from last year's February.
Most foreign bed nights were recorded for travelers from Estonia (1,500 nights).
44,200 nights (-70.4 %) were spend by leisure visitors and 35,900 nights (-75.7 %) by business visitors.
Between January and February, 131,000 bed nights (-59.9 %) were recorded for domestic visitors and 21,400 (-92.7 %) for foreigners in Helsinki, in total 152,000 (-75.4 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights comparison between regions
46,900 tourists arrived to accommodation (February)
Arrivals to registered accommodation decreased 74 percent compared to earlier year. Of all arrivals, 91.6 percent were domestic, and 8.4 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Helsinki on average 1.6 nights (+0.08) and foreigners 2.5 nights (+0.72).
11,000 international congress guests in 2020
The number of international congress quests decreased 87 percent from the previous year.
There was a total of 75 congresses organized (-320) in 2020.
58,000 air travelers
The airport received a total of 58,000 passengers, which means air passenger arrivals decreased 86 percent. 15,200 travelers were transferring planes (-88.8 %) and 42,700 were local passengers (-84.3 %).
Of local passengers, 52.9 % arrived from abroad, thus the share of domestic passengers was 47.1 %. For transferring passengers, the share of travelers arriving from abroad was 88.0 %.
In addition, there were 44,900 passengers departing the airport (-77.9 %), therefore the total number of trips via the airport was 103,000 (-83.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
97,700 passengers by ferries (January)
There were 97,700 arriving passengers by ferries. In total, the arrivals to port decreased 73 percent. The number of departing passengers was 68,100 (-80.3 %). Most arrivals were from Estonia (95,800 arrivals).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (February)
The number of foreign visitors in February was 9,000 (-94.5 %). Out of them 2,800 were on a daytrip and 6,100 stayed at least for one night.
The cumulative number of foreign visitors between January and February was 20,600 (-94.4 %).
Total consumption of these visitors in Helsinki in February was 1.9 million euro (214 per visitor). Overnight visitors spent 1.7 million euro and day visitors 182,000 euro. Between January and February the consumption was 4.6 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 3.2 million euro
Registered accommodation sales in March were 3.2 million euro (-6.9 million).
Registered January-March sales were 11.7 million euro and they decreased 43.5 million euro from the previous year.
Average prices
|
March 2021
Amount |
Change |
jan-March 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 85 € | -26.2 % | 87 € | -23.2 % |
| Bed Night (Registered) | 57 € | -26.2 % | 56 € | -23.9 % |
| Revpar (Registered) | 15 € | -61.0 % | 17 € | -73.1 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
8,600 rooms (-2,000)
17,100 beds (-4,000)
Room utilization 18.3 % (-16)
Unsold rooms 7,000
Registered room utilization for establishments
Non-registered room capacity
Visits to marketing website
There were a total of 104,000 user sessions at Helsinki marketing website in March. The share of visitors using a foreign language in their web browser was 52.7 percent out of all website visitors. The number of total user sessions decreased 29 percent from last year's March.
Website's user sessions by language
Global Google searches for "helsinki"
Global Google searches for "helsinki + keyword"
Google searches for "helsinki" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.5/10 (+0.04).
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research
Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300
,
helsinki.touristinfo@hel.fi
,
myhelsinki.fi
More information available at the dashboard