Helsinki
Accommodation and Travel Stats

August 2022

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Helsinki: Tourism in a nutshell

icon: star 438,000
63 %
icon: finland 217,000
19 %
icon: foreign 221,000
153 %
icon: star 238,000
60 %
icon: finland 131,000
19 %
icon: foreign 107,000
173 %
icon: star 33.2 mill. €
126 %
Average prices:
Night
75.80 €
21.20 €
Room
128.60 €
33.80 €
RevPAR
86.30 €
45.20 €
icon: establishment 72
6 %
icon: room 12,400
8 %
icon: bed 24,500
7 %
icon: finland 84.0 mill. €
3 %

Registered bed nights increased 63 percent

In August 2022, 438,000 registered bed nights were recorded in Helsinki (+62.7 %), of which 217,000 nights were spent by domestic visitors and 221,000 nights by foreigners. Registered domestic bed nights increased 19 percent and registered foreign bed nights increased 153 percent. In total, registered bed nights increased 63 percent from last year's August.

275,000 nights (+50.3 %) were spend by leisure visitors and 163,000 nights (+89.2 %) by business visitors.

Between January and August, 1.4 million registered bed nights (+53.2 %) were recorded for domestic visitors and 988,000 (+362.1 %) for foreigners in Helsinki, in total 2.4 million (+111.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 18.9 percent

Total of 2.3 million registered bed nights (+13.2 %) were recorded in the whole country, of which 1.8 million nights (-1.6 %) were spent by domestic visitors and 561,000 nights (+114.7 %) by foreigners.

The market share of Helsinki out of total registered bed nights was 18.9 % (+5.7 percentage points), out of domestic bed nights 12.3 % and foreign bed nights 39.4 %.

Comparison of registered bed nights between regions

238,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 60 percent compared to earlier year. Of all registered arrivals, 54.9 percent were domestic, and 45.1 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Helsinki on average 1.7 nights (+0.0) and foreigners 2.1 nights (-0.17).

824,000 air travelers

The airport received a total of 824,000 passengers, which means air passenger arrivals increased 210 percent. 187,000 travelers were transferring planes (+318.6 %) and 637,000 were local passengers (+192.0 %).

Of local passengers, 91.0 % arrived from abroad, thus the share of domestic passengers was 9.0 %. For transferring passengers, the share of travelers arriving from abroad was 88.3 %.

In addition, there were 446,000 passengers departing the airport (+149.4 %), therefore the total number of trips via the airport was 1.3 million (+187.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

510,000 passengers by ferries

There were 510,000 arriving passengers by ferries. In total, the arrivals to port increased 117 percent. The number of departing passengers was 497,000 (+122.0 %). Most arrivals were from Estonia (376,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 37.3 million euro

Total accommodation sales in August were 37.3 million euro (+20.7 million). The share of Airbnb and Vrbo was 11.0 percent. Therefore, registered accommodation sales were 33.2 million euro (+18.5 million) and non-registered sales 4.1 million euro (+2.2 million).

Total January-August sales were 190.5 million euro and they increased 122.0 million euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 132 € 22.2 % 115 € 7.1 %
Adr (Registered) 129 € 35.6 % 120 € 31.4 %
Revpar (Non-Registered) 104 € 29.7 % 79 € 26.7 %
Revpar (Registered) 86 € 110.2 % 59 € 142.8 %
Bed Night (Registered) 76 € 38.7 % 72 € 38.0 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

72 accommodation establishments (+4)
12,400 rooms (+890)
24,500 beds (+1,700)

Room utilization 67.1 % (+24)
Unsold rooms 4,100
Bed utilization 56.2 % (+19)

Airbnb and Vrbo

2,100 accommodation establishments (+640)
1,800 apartments (+590)
2,600 rooms (+800)

Apartment utilization 78.6 % (+4.5)
Unsold apartments 390

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 320,000 user sessions at Helsinki marketing website in August. The share of visitors using a foreign language in their web browser was 47.9 percent out of all website visitors. The number of total user sessions increased 23 percent from last year's August.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Helsinki Marketing, Statistics Finland, Tak Research

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