Helsinki
Accommodation and Travel Stats

May 2021

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights (April)
icon: star 59,400
151 %
icon: finland 49,200
154 %
icon: foreign 10,200
140 %
Top 3:
Estonia
1,600
282 %
Germany
960
164 %
Sweden
550
515 %
Visitors icon
Visitors (April)
icon: star 31,200
398 %
icon: finland 26,900
411 %
icon: foreign 4,300
333 %
Top 3:
Germany
660
699 %
Estonia
580
428 %
Sweden
320
1,759 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.2 mill. €
323 %
Average prices:
Night
53.70 €
1.50 €
Room
76.50 €
2.20 €
RevPAR
17.60 €
13.20 €
Capacity icon
Capacity
icon: establishment 75
4 %
icon: room 11,300
7 %
icon: bed 22,500
7 %
Foreign Visitor Spending icon
Foreign Visitor Spending (April)
icon: foreign 2.1 mill. €
333 %
Daily Visitors
147,000 €
Overnight Visitors
2.0 mill. €
Weather icon
Weather
icon: temperature 9.1 °C
0.5 °C
icon: rainfall 86 mm
33 mm

Registered bed nights increased 151 percent (April)

In April 2021, 59,400 bed nights were recorded in Helsinki (+151.1 %), of which 49,200 nights were spent by domestic visitors and 10,200 nights by foreigners. Domestic bed nights increased 154 percent and foreign bed nights increased 140 percent. In total, bed nights increased 151 percent from last year's April.

Most foreign bed nights were recorded for travelers from Estonia (1,600 nights).

27,900 nights (+254.4 %) were spend by leisure visitors and 31,500 nights (+99.5 %) by business visitors.

Between January and April, 226,000 bed nights (-46.4 %) were recorded for domestic visitors and 41,600 (-88.2 %) for foreigners in Helsinki, in total 267,000 (-65.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 7.6 percent (April)

Total of 779,000 bed nights (+309.9 %) were recorded in the whole country, of which 726,000 nights (+319.3 %) were spent by domestic visitors and 52,500 nights (+212.4 %) by foreigners.

The market share of Helsinki out of total bed nights was 7.6 % (-4.8 percentage points), out of domestic bed nights 6.8 % and foreign bed nights 19.5 %.

Bed nights comparison between regions

31,200 tourists arrived to accommodation (April)

Arrivals to registered accommodation increased 400 percent compared to earlier year. Of all arrivals, 86.3 percent were domestic, and 13.7 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Helsinki on average 1.8 nights (-1.9) and foreigners 2.4 nights (-1.9).

11,000 international congress guests in 2020

The number of international congress quests decreased 87 percent from the previous year.

There was a total of 75 congresses organized (-320) in 2020.

63,900 air travelers

The airport received a total of 63,900 passengers, which means air passenger arrivals increased 230 percent. 14,200 travelers were transferring planes (+154.9 %) and 49,800 were local passengers (+254.9 %).

Of local passengers, 75.3 % arrived from abroad, thus the share of domestic passengers was 24.7 %. For transferring passengers, the share of travelers arriving from abroad was 91.1 %.

In addition, there were 45,900 passengers departing the airport (+307.1 %), therefore the total number of trips via the airport was 110,000 (+256.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

61,800 passengers by ferries (April)

There were 61,800 arriving passengers by ferries. In total, the arrivals to port increased 230 percent. The number of departing passengers was 65,600 (+169.0 %). Most arrivals were from Estonia (59,400 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (April)

The number of foreign visitors in April was 9,200 (+332.7 %). Out of them 2,300 were on a daytrip and 7,000 stayed at least for one night.

The cumulative number of foreign visitors between January and April was 37,200 (-91.3 %).

Total consumption of these visitors in Helsinki in April was 2.1 million euro (229 per visitor). Overnight visitors spent 2.0 million euro and day visitors 147,000 euro. Between January and April the consumption was 8.4 million euro.

Accommodation sales 6.2 million euro

Registered accommodation sales in May were 6.2 million euro (+4.7 million).

Registered January-May sales were 21.3 million euro and they decreased 36.4 million euro from the previous year.

Average prices

= change at least 10 %
May 2021
Amount
Change jan-May 2021
Amount
Change
Adr (Registered) 77 € -2.7 % 84 € -24.2 %
Bed Night (Registered) 54 € -2.7 % 56 € -22.6 %
Revpar (Registered) 18 € 296.4 % 13 € -65.3 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

75 accommodation establishments (+3)
11,300 rooms (+700)
22,500 beds (+1,400)

Room utilization 23.0 % (+17)
Unsold rooms 8,700

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 145,000 user sessions at Helsinki marketing website in May. The share of visitors using a foreign language in their web browser was 43.1 percent out of all website visitors. The number of total user sessions increased 18 percent from last year's May.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in May was 8.49/10 (+0.2).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300 , helsinki.touristinfo@hel.fi , myhelsinki.fi

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