Helsinki
Accommodation and Travel Stats
September 2020
Helsinki: Tourism in a nutshell
110,000
90,900
19,300
61,800
53,200
8,600
6.6 mill. €
70
10,200
20,200
3.9 mill. €
13.8 °C
55 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
110,000 registered bed nights
In September 2020, 110,000 bed nights were recorded in Helsinki (-71.3 %), of which 90,900 nights were spent by domestic visitors and 19,300 nights by foreigners. Domestic bed nights decreased 40 percent and foreign bed nights decreased 92 percent. In total, bed nights decreased 71 percent from last year's September.
Most foreign bed nights were recorded for travelers from Estonia (3,100 nights).
53,800 nights (-69.8 %) were spend by leisure visitors and 56,400 nights (-72.6 %) by business visitors.
Between January and September, 880,000 bed nights (-42.5 %) were recorded for domestic visitors and 452,000 (-75.9 %) for foreigners in Helsinki, in total 1.3 million (-60.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights comparison between regions
61,800 tourists arrived to accommodation
Arrivals to registered accommodation decreased 71 percent compared to earlier year. Of all arrivals, 86.1 percent were domestic, and 13.9 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Helsinki on average 1.7 nights (+0.13) and foreigners 2.2 nights (+0.29).
84,100 international congress guests in 2019
The number of international congress quests increased 80 percent from the previous year.
There was a total of 400 congresses organized (+66) in 2019.
77,100 air travelers
The airport received a total of 77,100 passengers, which means air passenger arrivals decreased 92 percent. 17,300 travelers were transferring planes (-95.2 %) and 59,700 were local passengers (-89.9 %).
Of local passengers, 62.7 % arrived from abroad, thus the share of domestic passengers was 37.3 %. For transferring passengers, the share of travelers arriving from abroad was 86.8 %.
In addition, there were 66,100 passengers departing the airport (-89.1 %), therefore the total number of trips via the airport was 143,000 (-90.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
315,000 passengers by ferries (August)
There were 315,000 arriving passengers by ferries. In total, the arrivals to port decreased 59 percent. The number of departing passengers was 292,000 (-62.3 %). Most arrivals were from Estonia (280,000 arrivals).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption
The number of foreign visitors in September was 18,700 (-92.8 %). Out of them 6,100 were on a daytrip and 12,500 stayed at least for one night.
The cumulative number of foreign visitors between January and September was 535,000 (-75.7 %).
Total consumption of these visitors in Helsinki in September was 3.9 million euro (211 per visitor). Overnight visitors spent 3.5 million euro and day visitors 395,000 euro. Between January and September the consumption was 118.3 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 7.3 million euro
Total accommodation sales in September were 7.3 million euro (-36.5 million). The share of Airbnb and Vrbo was 15.8 percent. Therefore, registered accommodation sales were 6.6 million euro (-32.9 million) and non-registered sales 1.2 million euro (-3.1 million).
Total January-September sales were 102.7 million euro and they decreased 188.0 million euro from the previous year.
Average prices
| September 2020 Amount |
Change |
jan-September 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 97 € | -5.8 % | 97 € | -1.0 % |
| Adr (Registered) | 91 € | -38.4 % | 103 € | -16.8 % |
| Bed Night (Registered) | 59 € | -42.2 % | 64 € | -16.8 % |
| Revpar (Non-Registered) | 50 € | -41.4 % | 54 € | -23.2 % |
| Revpar (Registered) | 21 € | -82.5 % | 30 € | -66.7 % |
Tax free sales +47.4 % (January)
Tax free sales increased 47 percent from the previous year.
(Russians +20.9 %, Chinese +66.6 %, Japanese -0.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
70 accommodation establishments (-4)
10,200 rooms (-570)
20,200 beds (-1,100)
Room utilization 23.5 % (-59)
Unsold rooms 7,800
Bed utilization 17.7 % (-41)
Airbnb and Vrbo
1,800 accommodation establishments (-960)
1,600 apartments (-840)
2,300 rooms (-1,100)
Apartment utilization 51.6 % (-31)
Unsold apartments 770
Registered room utilization for establishments
Visits to marketing website
There were a total of 129,000 user sessions at Helsinki marketing website in September. The share of visitors using a foreign language in their web browser was 41.3 percent out of all website visitors. The number of total user sessions decreased 54 percent from last year's September.
Website's user sessions by language
Global Google searches for "helsinki"
Global Google searches for "helsinki + keyword"
Google searches for "helsinki" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in September was 8.42/10 (+0.07).
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research
Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300, helsinki.touristinfo@hel.fi, myhelsinki.fi
More information available in the dashboard