Helsinki
Accommodation and Travel Stats

August 2021

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 345,000
82 %
icon: finland 293,000
83 %
icon: foreign 51,900
79 %
Top 3:
Germany
8,700
72 %
Estonia
3,900
26 %
Sweden
3,700
261 %
Visitors icon
Visitors (July)
icon: star 192,000
76 %
icon: finland 168,000
76 %
icon: foreign 24,000
75 %
Top 3:
Germany
4,200
60 %
Sweden
1,900
227 %
Switzerland
1,600
51 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 15.2 mill. €
75 %
Average prices:
Night
44.20 €
1.70 €
Room
90.60 €
0.80 €
RevPAR
43.90 €
7.90 €
Capacity icon
Capacity (July)
icon: establishment 66
25 %
icon: room 11,100
38 %
icon: bed 22,100
35 %
Foreign Visitor Spending icon
Foreign Visitor Spending (July)
icon: foreign 14.0 mill. €
75 %
Daily Visitors
2.2 mill. €
Overnight Visitors
11.8 mill. €
Weather icon
Weather
icon: temperature 15.4 °C
1.7 °C
icon: rainfall 131 mm
54 mm

Registered bed nights increased 82 percent (July)

In July 2021, 345,000 registered bed nights were recorded in Helsinki (+82.1 %), of which 293,000 nights were spent by domestic visitors and 51,900 nights by foreigners. Registered domestic bed nights increased 83 percent and registered foreign bed nights increased 79 percent. In total, registered bed nights increased 82 percent from last year's July.

Most foreign registered bed nights were recorded for travelers from Germany (8,700 nights).

280,000 nights (+99.0 %) were spend by leisure visitors and 64,100 nights (+32.8 %) by business visitors.

Between January and July, 730,000 registered bed nights (+10.1 %) were recorded for domestic visitors and 126,000 (-68.0 %) for foreigners in Helsinki, in total 856,000 (-19.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 10.3 percent (July)

Total of 3.3 million registered bed nights (+29.6 %) were recorded in the whole country, of which 3.2 million nights (+29.5 %) were spent by domestic visitors and 186,000 nights (+30.8 %) by foreigners.

The market share of Helsinki out of total registered bed nights was 10.3 % (+3.0 percentage points), out of domestic bed nights 9.3 % and foreign bed nights 28.0 %.

Registered bed nights comparison between regions

192,000 tourists arrived to registered accommodation (July)

Arrivals to registered accommodation increased 76 percent compared to earlier year. Of all registered arrivals, 87.5 percent were domestic, and 12.5 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Helsinki on average 1.7 nights (+0.06) and foreigners 2.2 nights (+0.05).

218,000 air travelers

The airport received a total of 218,000 passengers, which means air passenger arrivals increased 65 percent. 44,600 travelers were transferring planes (+44.4 %) and 173,000 were local passengers (+71.7 %).

Of local passengers, 84.1 % arrived from abroad, thus the share of domestic passengers was 15.9 %. For transferring passengers, the share of travelers arriving from abroad was 84.5 %.

In addition, there were 179,000 passengers departing the airport (+66.6 %), therefore the total number of trips via the airport was 397,000 (+65.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

229,000 passengers by ferries (July)

There were 229,000 arriving passengers by ferries. In total, the arrivals to port decreased 42 percent. The number of departing passengers was 234,000 (-40.5 %). Most arrivals were from Estonia (211,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (July)

The number of foreign visitors in July was 61,600 (+74.5 %). Out of them 20,000 were on a daytrip and 41,700 stayed at least for one night.

The cumulative number of foreign visitors between January and July was 128,000 (-73.4 %).

Total consumption of these visitors in Helsinki in July was 14.0 million euro (228 per visitor). Overnight visitors spent 11.8 million euro and day visitors 2.2 million euro. Between January and July the consumption was 30.0 million euro.

Accommodation sales 17.1 million euro (July)

Total accommodation sales in July were 17.1 million euro (+6.0 million). The share of Airbnb and Vrbo was 10.9 percent. Therefore, registered accommodation sales were 15.2 million euro (+6.5 million) and non-registered sales 1.9 million euro (-514,000).

Total January-July sales were 51.8 million euro and they decreased 31.0 million euro from the previous year.

Average prices

= change at least 10 %
July 2021
Amount
Change jan-July 2021
Amount
Change
Adr (Non-Registered) 111 € -6.7 % 107 € 13.1 %
Adr (Registered) 91 € 0.9 % 90 € -15.1 %
Revpar (Non-Registered) 74 € 5.8 % 57 € 8.7 %
Bed Night (Registered) 44 € -3.8 % 51 € -22.4 %
Revpar (Registered) 44 € 21.8 % 23 € -51.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

66 accommodation establishments (+13)
11,100 rooms (+3,100)
22,100 beds (+5,700)

Room utilization 48.5 % (+8.3)
Unsold rooms 5,700
Bed utilization 48.5 % (+11)

Airbnb and Vrbo

1,600 accommodation establishments (-480)
1,400 apartments (-440)
2,100 rooms (-690)

Apartment utilization 66.9 % (+7.9)
Unsold apartments 460

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 261,000 user sessions at Helsinki marketing website in August. The share of visitors using a foreign language in their web browser was 42.4 percent out of all website visitors. The number of total user sessions increased 64 percent from last year's August.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (July)

Average customer satisfaction score on Booking.com given by accommodation customers in July was 8.29/10 (-0.06).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300 , helsinki.touristinfo@hel.fi , myhelsinki.fi

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