Helsinki
Accommodation and Travel Stats

December 2021

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 280,000
195 %
icon: finland 183,000
127 %
icon: foreign 97,600
567 %
Visitors icon
Visitors (November)
icon: star 162,000
197 %
icon: finland 117,000
142 %
icon: foreign 44,600
620 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 21.6 mill. €
291 %
Average prices:
Night
77.00 €
18.90 €
Room
114.60 €
27.20 €
RevPAR
62.00 €
42.50 €
Capacity icon
Capacity (November)
icon: establishment 68
13 %
icon: room 11,700
23 %
icon: bed 23,400
23 %
Foreign Visitor Spending icon
Foreign Visitor Spending (November)
icon: finland 81.6 mill. €
142 %
icon: foreign 25.9 mill. €
620 %
Daily Visitors
3.7 mill. €
Overnight Visitors
22.2 mill. €
Weather icon
Weather
icon: temperature -5.2 °C
6.7 °C
icon: rainfall 30 mm
36 mm

Registered bed nights increased 195 percent (November)

In November 2021, 280,000 registered bed nights were recorded in Helsinki (+195.1 %), of which 183,000 nights were spent by domestic visitors and 97,600 nights by foreigners. Registered domestic bed nights increased 127 percent and registered foreign bed nights increased 570 percent. In total, registered bed nights increased 195 percent from last year's November.

146,000 nights (+190.7 %) were spend by leisure visitors and 135,000 nights (+200.1 %) by business visitors.

Between January and November, 1.4 million registered bed nights (+34.6 %) were recorded for domestic visitors and 453,000 (-5.9 %) for foreigners in Helsinki, in total 1.9 million (+21.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 20.1 percent (November)

Total of 1.4 million registered bed nights (+70.7 %) were recorded in the whole country, of which 1.1 million nights (+52.8 %) were spent by domestic visitors and 279,000 nights (+221.1 %) by foreigners.

The market share of Helsinki out of total registered bed nights was 20.1 % (+8.5 percentage points), out of domestic bed nights 16.4 % and foreign bed nights 35.0 %.

Registered bed nights comparison between regions

162,000 tourists arrived to registered accommodation (November)

Arrivals to registered accommodation increased 197 percent compared to earlier year. Of all registered arrivals, 72.4 percent were domestic, and 27.6 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Helsinki on average 1.6 nights (-0.1) and foreigners 2.2 nights (-0.17).

409,000 air travelers

The airport received a total of 409,000 passengers, which means air passenger arrivals increased 470 percent. 143,000 travelers were transferring planes (+1,110.6 %) and 266,000 were local passengers (+346.9 %).

Of local passengers, 80.9 % arrived from abroad, thus the share of domestic passengers was 19.1 %. For transferring passengers, the share of travelers arriving from abroad was 76.8 %.

In addition, there were 279,000 passengers departing the airport (+342.3 %), therefore the total number of trips via the airport was 688,000 (+412.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

209,000 passengers by ferries (November)

There were 209,000 arriving passengers by ferries. In total, the arrivals to port increased 86 percent. The number of departing passengers was 205,000 (+93.5 %). Most arrivals were from Estonia (160,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (November)

The number of foreign visitors in November was 111,000 (+619.8 %). Out of them 32,700 were on a daytrip and 78,400 stayed at least for one night.

The cumulative number of foreign visitors between January and November was 463,000 (-18.4 %).

Total consumption of these visitors in Helsinki in November was 25.9 million euro (233 per visitor). Overnight visitors spent 22.2 million euro and day visitors 3.7 million euro. Between January and November the consumption was 109.1 million euro.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Non-Registered) 106 € -11.2 % 106 € 3.8 %
Revpar (Non-Registered) 66 € 16.8 % 63 € 12.1 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

1,400 accommodation establishments (-300)
1,200 apartments (-280)
1,800 rooms (-430)

Apartment utilization 61.9 % (+15)
Unsold apartments 460

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 194,000 user sessions at Helsinki marketing website in December. The share of visitors using a foreign language in their web browser was 55.1 percent out of all website visitors. The number of total user sessions increased 14 percent from last year's December.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in December was 8.12/10 (-0.2).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300 , helsinki.touristinfo@hel.fi , myhelsinki.fi

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