Helsinki
Accommodation and Travel Stats

April 2020

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 130,000
57 %
icon: finland 74,700
51 %
icon: foreign 55,700
63 %
Visitors icon
Visitors (March)
icon: star 69,800
62 %
icon: finland 42,100
58 %
icon: foreign 27,800
65 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 9.8 mill.
57 %
Average prices:
Night
75.40 €
0.60 €
Room
111.40 €
0.50 €
RevPAR
35.00 €
37.50 €
Tax Free icon
Tax Free (January)
icon: star 47 %
China
67 %
Russia
21 %
Japan
1 %
Weather icon
Weather
icon: temperature 4.2 °C
0.4 °C
icon: rainfall 39 mm
33 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

130,000 registered bed nights (March)

In March 2020, 130,000 bed nights were recorded in Helsinki (-56.9 %), of which 74,700 nights were spent by domestic visitors and 55,700 nights by foreigners. Domestic bed nights decreased 51 percent and foreign bed nights decreased 63 percent. In total, bed nights decreased 57 percent from last year's March.

60,000 nights (-59.2 %) were spend by leisure visitors and 70,400 nights (-54.7 %) by business visitors.

Between January and March, 400,000 bed nights (-9.5 %) were recorded for domestic visitors and 353,000 (-19.4 %) for foreigners in Helsinki, in total 753,000 (-14.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 13.2 percent (March)

Total of 989,000 bed nights (-46.9 %) were recorded in the whole country, of which 722,000 nights (-44.3 %) were spent by domestic visitors and 267,000 nights (-53.0 %) by foreigners.

The market share of Helsinki out of total bed nights was 13.2 % (-3.1 percentage points), out of domestic bed nights 10.3 % and foreign bed nights 20.9 %.

Bed nights comparison between regions

69,800 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 62 percent compared to earlier year. Of all arrivals, 60.2 percent were domestic, and 39.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Helsinki on average 1.8 nights (+0.26) and foreigners 2.0 nights (+0.15).

84,100 international congress guests in 2019

The number of international congress quests increased 80 percent from the previous year.

There was a total of 400 congresses organized (+66) in 2019.

16,000 air travelers

The airport received a total of 16,000 passengers, which means air passenger arrivals decreased 99 percent. 3,500 travelers were transferring planes (-99.0 %) and 12,500 were local passengers (-98.6 %).

Of local passengers, 89.7 % arrived from abroad, thus the share of domestic passengers was 10.3 %. For transferring passengers, the share of travelers arriving from abroad was 95.8 %.

In addition, there were 4,900 passengers departing the airport (-99.1 %), therefore the total number of trips via the airport was 21,000 (-98.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

175,000 passengers by ferries (March)

There were 175,000 arriving passengers by ferries. In total, the arrivals to port decreased 55 percent. The number of departing passengers was 160,000 (-59.0 %). Most arrivals were from Estonia (137,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Non-Registered) 83 € -8.2 % 86 € -2.9 %
Revpar (Non-Registered) 47 € -21.1 %  54 € -3.0 %

Tax free sales +47.4 % (January)

Tax free sales increased 47 percent from the previous year.

(Russians +20.9 %, Chinese +66.6 %, Japanese -0.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and HomeAway

2,300 accommodation establishments (-360)
2,000 apartments (-260)
2,800 rooms (-420)

Apartment utilization 56.6 % (-9.3)
Unsold apartments 870

Registered room utilization

Visits to marketing website

There were a total of 147,000 user sessions at Helsinki marketing website in April. The share of visitors using a foreign language in their web browser was 35.3 percent out of all website visitors. The number of total user sessions decreased 41 percent from last year's April.

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in April was 8.12/10 (-0.31).

Hotel customer satisfaction comparison between regions

Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Helsinki Marketing, Statistics Finland, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300, helsinki.touristinfo@hel.fi, myhelsinki.fi

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