Helsinki
Accommodation and Travel Stats

February 2022

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Helsinki: Tourism in a nutshell

icon: star 140,000
74 %
icon: finland 91,300
29 %
icon: foreign 48,700
390 %
icon: star 80,300
70 %
icon: finland 56,500
31 %
icon: foreign 23,800
495 %
icon: star 9.0 mill. €
100 %
Average prices:
Night
64.50 €
8.50 €
Room
105.80 €
15.80 €
RevPAR
28.70 €
11.60 €
icon: establishment 66
16 %
icon: room 11,400
20 %
icon: bed 22,900
20 %
icon: finland 42.3 mill. €
19 %
icon: temperature -1.0 °C
5.9 °C
icon: rainfall 127 mm
100 mm
icon: Instagram followers 670
-1 %
icon: Facebook followers 174
0 %
icon: Twitter followers 230
5 %

Registered bed nights increased 74 percent

In February 2022, 140,000 registered bed nights were recorded in Helsinki (+73.6 %), of which 91,300 nights were spent by domestic visitors and 48,700 nights by foreigners. Registered domestic bed nights increased 29 percent and registered foreign bed nights increased 390 percent. In total, registered bed nights increased 74 percent from last year's February.

80,500 nights (+83.8 %) were spend by leisure visitors and 59,500 nights (+61.4 %) by business visitors.

Between January and February, 155,000 registered bed nights (+17.8 %) were recorded for domestic visitors and 91,600 (+330.1 %) for foreigners in Helsinki, in total 247,000 (+61.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 9.9 percent

Total of 1.4 million registered bed nights (+56.4 %) were recorded in the whole country, of which 1.0 million nights (+21.9 %) were spent by domestic visitors and 384,000 nights (+554.1 %) by foreigners.

The market share of Helsinki out of total registered bed nights was 9.9 % (+1.0 percentage points), out of domestic bed nights 8.9 % and foreign bed nights 12.7 %.

Comparison of registered bed nights between regions

80,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 70 percent compared to earlier year. Of all registered arrivals, 70.4 percent were domestic, and 29.6 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Helsinki on average 1.6 nights (-0.02) and foreigners 2.1 nights (-0.44).

407,000 air travelers

The airport received a total of 407,000 passengers, which means air passenger arrivals increased 470 percent. 107,000 travelers were transferring planes (+636.1 %) and 301,000 were local passengers (+432.7 %).

Of local passengers, 78.0 % arrived from abroad, thus the share of domestic passengers was 22.0 %. For transferring passengers, the share of travelers arriving from abroad was 74.0 %.

In addition, there were 203,000 passengers departing the airport (+365.4 %), therefore the total number of trips via the airport was 610,000 (+432.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

167,000 passengers by ferries

There were 167,000 arriving passengers by ferries. In total, the arrivals to port increased 240 percent. The number of departing passengers was 167,000 (+202.8 %). Most arrivals were from Estonia (138,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 10.1 million euro

Total accommodation sales in February were 10.1 million euro (+4.9 million). The share of Airbnb and Vrbo was 10.6 percent. Therefore, registered accommodation sales were 9.0 million euro (+4.5 million) and non-registered sales 1.1 million euro (+367,000).

Total January-February sales were 17.8 million euro and they increased 7.9 million euro from the previous year.

Average prices

= change at least 10 %
February 2022
Amount
Change jan-February 2022
Amount
Change
Adr (Registered) 106 € 17.6 % 103 € 16.7 %
Adr (Non-Registered) 92 € -5.5 % 93 € 2.6 %
Bed Night (Registered) 65 € 15.2 % 64 € 14.6 %
Revpar (Non-Registered) 54 € 8.4 % 50 € 12.5 %
Revpar (Registered) 29 € 67.7 % 24 € 44.7 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

66 accommodation establishments (+9)
11,400 rooms (+1,900)
22,900 beds (+3,900)

Room utilization 27.1 % (+8.1)
Unsold rooms 8,300
Bed utilization 21.8 % (+6.8)

Airbnb and Vrbo

1,400 accommodation establishments (-87)
1,200 apartments (-66)
1,700 rooms (-161)

Apartment utilization 58.5 % (+7.5)
Unsold apartments 490

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 158,000 user sessions at Helsinki marketing website in February. The share of visitors using a foreign language in their web browser was 48.6 percent out of all website visitors. The number of total user sessions increased 15 percent from last year's February.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Helsinki Marketing, Socialblade, Statistics Finland, Tak Research

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