Helsinki
Accommodation and Travel Stats

November 2022

Helsinki: Tourism in a nutshell

icon: star 355,000
28 %
icon: finland 219,000
10 %
icon: foreign 137,000
76 %
Top 3:
United States
13,200
133 %
Germany
12,700
18 %
Sweden
10,400
68 %
icon: star 205,000
25 %
icon: finland 138,000
6 %
icon: foreign 66,800
95 %
Top 3:
Sweden
6,600
80 %
United States
6,300
181 %
Germany
6,300
29 %
Average prices:
Night
78.30 €
16.40 €
Room
120.80 €
19.40 €
RevPAR
70.20 €
23.40 €
icon: establishment 73
6 %
icon: room 12,800
8 %
icon: bed 25,200
8 %
icon: temperature 9.2 °C
6.3 °C
icon: rainfall 1 mm
49 mm
icon: Instagram followers 470
-1 %
icon: Facebook followers 360
0 %
icon: Twitter followers -200
-10 %

Registered bed nights increased 28 percent (October)

In October 2022, 355,000 registered bed nights were recorded in Helsinki (+28.2 %), of which 219,000 nights were spent by domestic visitors and 137,000 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights increased 76 percent. In total, registered bed nights increased 28 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from United States (13,200 nights).

181,000 nights (+5.9 %) were spend by leisure visitors and 175,000 nights (+63.9 %) by business visitors.

Between January and October, 1.8 million registered bed nights (+46.4 %) were recorded for domestic visitors and 1.3 million (+263.1 %) for foreigners in Helsinki, in total 3.1 million (+94.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 21.3 percent (October)

Total of 1.7 million registered bed nights (+0.7 %) were recorded in the whole country, of which 1.4 million nights (-6.4 %) were spent by domestic visitors and 305,000 nights (+52.6 %) by foreigners.

The market share of Helsinki out of total registered bed nights was 21.3 % (+4.6 percentage points), out of domestic bed nights 16.0 % and foreign bed nights 44.8 %.

Comparison of registered bed nights between regions

205,000 tourists arrived to registered accommodation (October)

Arrivals to registered accommodation increased 25 percent compared to earlier year. Of all registered arrivals, 67.4 percent were domestic, and 32.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Helsinki on average 1.6 nights (+0.05) and foreigners 2.0 nights (-0.21).

690,000 air travelers

The airport received a total of 690,000 passengers, which means air passenger arrivals increased 58 percent. 163,000 travelers were transferring planes (+92.0 %) and 528,000 were local passengers (+50.2 %).

Of local passengers, 85.5 % arrived from abroad, thus the share of domestic passengers was 14.5 %. For transferring passengers, the share of travelers arriving from abroad was 81.4 %.

In addition, there were 365,000 passengers departing the airport (+37.7 %), therefore the total number of trips via the airport was 1.1 million (+50.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

327,000 passengers by ferries (September)

There were 327,000 arriving passengers by ferries. In total, the arrivals to port increased 57 percent. The number of departing passengers was 344,000 (+60.6 %). Most arrivals were from Estonia (243,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 30.5 million euro (October)

Total accommodation sales in October were 30.5 million euro (+12.0 million). The share of Airbnb and Vrbo was 8.7 percent. Therefore, registered accommodation sales were 27.8 million euro (+10.7 million) and non-registered sales 2.6 million euro (+1.3 million).

Total January-October sales were 256.9 million euro and they increased 155.0 million euro from the previous year.

Average prices

= change at least 10 %
October 2022
Amount
Change jan-October 2022
Amount
Change
Adr (Registered) 121 € 19.2 % 121 € 28.5 %
Adr (Non-Registered) 116 € 14.3 % 117 € 9.1 %
Revpar (Non-Registered) 81 € 23.3 % 82 € 30.7 %
Bed Night (Registered) 78 € 26.5 % 75 € 34.0 %
Revpar (Registered) 70 € 49.9 % 63 € 123.7 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

73 accommodation establishments (+4)
12,800 rooms (+990)
25,200 beds (+1,800)

Room utilization 58.1 % (+12)
Unsold rooms 5,300
Bed utilization 44.9 % (+7.2)

Airbnb and Vrbo

1,800 accommodation establishments (+480)
1,500 apartments (+410)
2,200 rooms (+620)

Apartment utilization 69.9 % (+5.1)
Unsold apartments 460

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 213,000 user sessions at Helsinki marketing website in November. The share of visitors using a foreign language in their web browser was 50.0 percent out of all website visitors. The number of total user sessions decreased 11 percent from last year's November.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Helsinki Marketing, Meteostat, Socialblade, Statistics Finland, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300 , helsinki.touristinfo@hel.fi , myhelsinki.fi

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