Accommodation and Travel Stats
Helsinki: Tourism in a nutshell
95,100 registered bed nights (November)
In November 2020, 95,100 bed nights were recorded in Helsinki (-73.9 %), of which 80,400 nights were spent by domestic visitors and 14,600 nights by foreigners. Domestic bed nights decreased 60 percent and foreign bed nights decreased 91 percent. In total, bed nights decreased 74 percent from last year's November.
50,200 nights (-69.6 %) were spend by leisure visitors and 44,900 nights (-77.5 %) by business visitors.
Between January and November, 1.1 million bed nights (-45.1 %) were recorded for domestic visitors and 482,000 (-78.4 %) for foreigners in Helsinki, in total 1.5 million (-63.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Preliminary bed nights
Based on Benchmarking Alliance data, there were 77,000 bed nights in December 2020.
Registered bed nights
Bed nights by country of arrival
Bed nights comparison between regions
54,500 tourists arrived to accommodation (November)
Arrivals to registered accommodation decreased 76 percent compared to earlier year. Of all arrivals, 88.6 percent were domestic, and 11.4 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Helsinki on average 1.7 nights (+0.19) and foreigners 2.4 nights (+0.49).
11,000 international congress guests in 2020
The number of international congress quests decreased 87 percent from the previous year.
There was a total of 75 congresses organized (-320) in 2020.
71,300 air travelers
The airport received a total of 71,300 passengers, which means air passenger arrivals decreased 91 percent. 11,800 travelers were transferring planes (-96.5 %) and 59,500 were local passengers (-88.2 %).
Of local passengers, 68.6 % arrived from abroad, thus the share of domestic passengers was 31.4 %. For transferring passengers, the share of travelers arriving from abroad was 79.3 %.
In addition, there were 63,000 passengers departing the airport (-87.9 %), therefore the total number of trips via the airport was 134,000 (-90.1 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
112,000 passengers by ferries (November)
There were 112,000 arriving passengers by ferries. In total, the arrivals to port decreased 71 percent. The number of departing passengers was 106,000 (-73.2 %). Most arrivals were from Estonia (110,000 arrivals).
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (November)
The number of foreign visitors in November was 13,200 (-92.8 %). Out of them 3,400 were on a daytrip and 9,900 stayed at least for one night.
The cumulative number of foreign visitors between January and November was 562,000 (-78.4 %).
Total consumption of these visitors in Helsinki in November was 3.0 million euro (227 per visitor). Overnight visitors spent 2.8 million euro and day visitors 217,000 euro. Between January and November the consumption was 124.3 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 7.2 million euro (November)
Total accommodation sales in November were 7.2 million euro (-30.4 million). The share of Airbnb and Vrbo was 21.3 percent. Therefore, registered accommodation sales were 5.5 million euro (-28.7 million) and non-registered sales 1.5 million euro (-1.4 million).
Total January-November sales were 117.6 million euro and they decreased 249.0 million euro from the previous year.
|Adr (Non-Registered)||135 €||33.9 %||102 €||3.6 %|
|Adr (Registered)||87 €||-36.0 %||101 €||-19.1 %|
|Revpar (Non-Registered)||72 €||8.0 %||56 €||-19.4 %|
|Bed Night (Registered)||58 €||-38.3 %||63 €||-20.4 %|
|Revpar (Registered)||16 €||-85.0 %||28 €||-69.9 %|
Preliminary accommodation sales
Based on Benchmarking Alliance data, registered accommodation sales were 4.5 million in December 2020.
Tax free sales +47.4 % (January)
Tax free sales increased 47 percent from the previous year.
(Russians +20.9 %, Chinese +66.6 %, Japanese -0.8 %)
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (November)
76 accommodation establishments (+2)
11,600 rooms (+800)
23,000 beds (+1,600)
Room utilization 18.4 % (-60)
Unsold rooms 9,400
Bed utilization 13.6 % (-43)
Airbnb and Vrbo
1,700 accommodation establishments (-710)
1,400 apartments (-640)
2,100 rooms (-820)
Apartment utilization 53.4 % (-13)
Unsold apartments 660
Registered room utilization for establishments
Non-registered room capacity
Visits to marketing website
There were a total of 171,000 user sessions at Helsinki marketing website in December. The share of visitors using a foreign language in their web browser was 56.1 percent out of all website visitors. The number of total user sessions decreased 41 percent from last year's December.
Website's user sessions by language
Global Google searches for "helsinki"
Global Google searches for "helsinki + keyword"
Google searches for "helsinki" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 8.32/10 (-0.17).
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research