Helsinki
Accommodation and Travel Stats

July 2020

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights (June)
icon: star 55,800
87 %
icon: finland 48,900
73 %
icon: foreign 6,900
97 %
Top 3:
Estonia
660
83 %
Germany
550
98 %
United States
520
98 %
Visitors icon
Visitors (June)
icon: star 34,800
86 %
icon: finland 31,200
72 %
icon: foreign 3,500
97 %
Top 3:
Estonia
450
79 %
Sweden
310
96 %
Germany
280
98 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.6 mill.
70 %
Average prices:
Night
47.10 €
8.00 €
Room
92.50 €
15.60 €
RevPAR
38.30 €
46.50 €
Capacity icon
Capacity
icon: room 7,200
33 %
icon: bed 14,500
33 %
Tax Free icon
Tax Free (January)
icon: star 47 %
China
67 %
Russia
21 %
Japan
1 %
Weather icon
Weather
icon: temperature 16.7 °C
0.2 °C
icon: rainfall 83 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

55,800 registered bed nights (June)

In June 2020, 55,800 bed nights were recorded in Helsinki (-87.1 %), of which 48,900 nights were spent by domestic visitors and 6,900 nights by foreigners. Domestic bed nights decreased 73 percent and foreign bed nights decreased 97 percent. In total, bed nights decreased 87 percent from last year's June.

Most foreign bed nights were recorded for travelers from Estonia (660 nights).

37,500 nights (-85.5 %) were spend by leisure visitors and 18,300 nights (-89.4 %) by business visitors.

Between January and June, 492,000 bed nights (-48.4 %) were recorded for domestic visitors and 368,000 (-64.8 %) for foreigners in Helsinki, in total 860,000 (-57.0 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 183,000 bed nights in July 2020.

Registered bed nights

Bed nights by country of arrival

Market share 5.1 percent (June)

Total of 1.1 million bed nights (-52.3 %) were recorded in the whole country, of which 1.0 million nights (-37.7 %) were spent by domestic visitors and 44,300 nights (-92.7 %) by foreigners.

The market share of Helsinki out of total bed nights was 5.1 % (-13.7 percentage points), out of domestic bed nights 4.7 % and foreign bed nights 15.6 %.

Bed nights comparison between regions

34,800 tourists arrived to accommodation (June)

Arrivals to registered accommodation decreased 86 percent compared to earlier year. Of all arrivals, 89.8 percent were domestic, and 10.2 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Helsinki on average 1.6 nights (-0.08) and foreigners 2.0 nights (+0.07).

84,100 international congress guests in 2019

The number of international congress quests increased 80 percent from the previous year.

There was a total of 400 congresses organized (+66) in 2019.

112,000 air travelers

The airport received a total of 112,000 passengers, which means air passenger arrivals decreased 90 percent. 20,000 travelers were transferring planes (-95.3 %) and 92,400 were local passengers (-85.9 %).

Of local passengers, 86.5 % arrived from abroad, thus the share of domestic passengers was 13.5 %. For transferring passengers, the share of travelers arriving from abroad was 82.5 %.

In addition, there were 81,500 passengers departing the airport (-86.5 %), therefore the total number of trips via the airport was 194,000 (-88.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

188,000 passengers by ferries (June)

There were 188,000 arriving passengers by ferries. In total, the arrivals to port decreased 74 percent. The number of departing passengers was 200,000 (-72.4 %). Most arrivals were from Estonia (180,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 4.9 million euro (June)

Total accommodation sales in June were 4.9 million euro (-36.6 million). The share of Airbnb and HomeAway was 34.5 percent. Therefore, registered accommodation sales were 3.2 million euro (-34.0 million) and non-registered sales 1.7 million euro (-2.6 million).

Total January-June sales were 73.1 million euro and they decreased 99.8 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Non-Registered) 107 € 2.8 % 90 € -3.5 %
Adr (Registered) 99 € -30.1 %  109 € -9.6 %
Bed Night (Registered) 58 € -32.9 %  71 € -9.7 %
Revpar (Non-Registered) 57 € -28.0 %  50 € -21.4 % 
Revpar (Registered) 21 € -81.8 %  48 € -43.0 % 

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 8.6 million in July 2020.

Tax free sales +47.4 % (January)

Tax free sales increased 47 percent from the previous year.

(Russians +20.9 %, Chinese +66.6 %, Japanese -0.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (June)

Registered Accommodation

40 accommodation establishments (-35)
5,600 rooms (-5,400)
11,000 beds (-10,600)

Room utilization 21.0 % (-60)
(for establishments, which were open)
Unsold rooms 4,400
Bed utilization 17.1 % (-47)

Airbnb and HomeAway

2,200 accommodation establishments (-800)
1,900 apartments (-640)
2,800 rooms (-880)

Apartment utilization 53.0 % (-23)
(for apartments in use)
Unsold apartments 890

Registered room utilization for establishments, which were open

Visits to marketing website

There were a total of 241,000 user sessions at Helsinki marketing website in July. The share of visitors using a foreign language in their web browser was 34.3 percent out of all website visitors. The number of total user sessions decreased 34 percent from last year's July.

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in July was 8.33/10 (-0.22).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Helsinki Marketing, Statistics Finland, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300, helsinki.touristinfo@hel.fi, myhelsinki.fi

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