Helsinki
Accommodation and Travel Stats

September 2020

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 110,000
71 %
icon: finland 90,900
40 %
icon: foreign 19,300
92 %
Top 3:
Estonia
3,100
9 %
Germany
2,700
85 %
Sweden
1,300
90 %
Visitors icon
Visitors
icon: star 61,800
71 %
icon: finland 53,200
44 %
icon: foreign 8,600
93 %
Top 3:
Estonia
1,400
26 %
Germany
1,300
84 %
Sweden
740
92 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.6 mill. €
83 %
Average prices:
Night
59.50 €
43.40 €
Room
90.90 €
56.70 €
RevPAR
21.40 €
101.10 €
Capacity icon
Capacity
icon: establishment 70
5 %
icon: room 10,200
5 %
icon: bed 20,200
5 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 3.9 mill. €
93 %
Daily Visitors
395,000 €
Overnight Visitors
3.5 mill. €
Weather icon
Weather
icon: temperature 13.8 °C
1.2 °C
icon: rainfall 55 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

110,000 registered bed nights

In September 2020, 110,000 bed nights were recorded in Helsinki (-71.3 %), of which 90,900 nights were spent by domestic visitors and 19,300 nights by foreigners. Domestic bed nights decreased 40 percent and foreign bed nights decreased 92 percent. In total, bed nights decreased 71 percent from last year's September.

Most foreign bed nights were recorded for travelers from Estonia (3,100 nights).

53,800 nights (-69.8 %) were spend by leisure visitors and 56,400 nights (-72.6 %) by business visitors.

Between January and September, 880,000 bed nights (-42.5 %) were recorded for domestic visitors and 452,000 (-75.9 %) for foreigners in Helsinki, in total 1.3 million (-60.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 8.9 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Helsinki out of total bed nights was 8.9 % (-12.1 percentage points), out of domestic bed nights 7.9 % and foreign bed nights 22.2 %.

Bed nights comparison between regions

61,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased 71 percent compared to earlier year. Of all arrivals, 86.1 percent were domestic, and 13.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Helsinki on average 1.7 nights (+0.13) and foreigners 2.2 nights (+0.29).

84,100 international congress guests in 2019

The number of international congress quests increased 80 percent from the previous year.

There was a total of 400 congresses organized (+66) in 2019.

77,100 air travelers

The airport received a total of 77,100 passengers, which means air passenger arrivals decreased 92 percent. 17,300 travelers were transferring planes (-95.2 %) and 59,700 were local passengers (-89.9 %).

Of local passengers, 62.7 % arrived from abroad, thus the share of domestic passengers was 37.3 %. For transferring passengers, the share of travelers arriving from abroad was 86.8 %.

In addition, there were 66,100 passengers departing the airport (-89.1 %), therefore the total number of trips via the airport was 143,000 (-90.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

315,000 passengers by ferries (August)

There were 315,000 arriving passengers by ferries. In total, the arrivals to port decreased 59 percent. The number of departing passengers was 292,000 (-62.3 %). Most arrivals were from Estonia (280,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in September was 18,700 (-92.8 %). Out of them 6,100 were on a daytrip and 12,500 stayed at least for one night.

The cumulative number of foreign visitors between January and September was 535,000 (-75.7 %).

Total consumption of these visitors in Helsinki in September was 3.9 million euro (211 per visitor). Overnight visitors spent 3.5 million euro and day visitors 395,000 euro. Between January and September the consumption was 118.3 million euro.

Accommodation sales 7.3 million euro

Total accommodation sales in September were 7.3 million euro (-36.5 million). The share of Airbnb and Vrbo was 15.8 percent. Therefore, registered accommodation sales were 6.6 million euro (-32.9 million) and non-registered sales 1.2 million euro (-3.1 million).

Total January-September sales were 102.7 million euro and they decreased 188.0 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Non-Registered) 97 € -5.8 % 97 € -1.0 %
Adr (Registered) 91 € -38.4 %  103 € -16.8 % 
Bed Night (Registered) 59 € -42.2 %  64 € -16.8 % 
Revpar (Non-Registered) 50 € -41.4 %  54 € -23.2 % 
Revpar (Registered) 21 € -82.5 %  30 € -66.7 % 

Tax free sales +47.4 % (January)

Tax free sales increased 47 percent from the previous year.

(Russians +20.9 %, Chinese +66.6 %, Japanese -0.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

70 accommodation establishments (-4)
10,200 rooms (-570)
20,200 beds (-1,100)

Room utilization 23.5 % (-59)
Unsold rooms 7,800
Bed utilization 17.7 % (-41)

Airbnb and Vrbo

1,800 accommodation establishments (-960)
1,600 apartments (-840)
2,300 rooms (-1,100)

Apartment utilization 51.6 % (-31)
Unsold apartments 770

Registered room utilization for establishments

Visits to marketing website

There were a total of 129,000 user sessions at Helsinki marketing website in September. The share of visitors using a foreign language in their web browser was 41.3 percent out of all website visitors. The number of total user sessions decreased 54 percent from last year's September.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.42/10 (+0.07).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300, helsinki.touristinfo@hel.fi, myhelsinki.fi

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