Helsinki
Accommodation and Travel Stats
August 2021
Helsinki: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
345,000
293,000
51,900
192,000
168,000
24,000
15.2 mill. €
66
11,100
22,100
14.0 mill. €
15.4 °C
131 mm
393,000 bed nights in paid accommodation (July)
Total of 393,000 bed nights (+57.1 %) were recorded in paid accommodation in Helsinki in July 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 88 % and non-registered 13 %.
Between January and July, the number of paid bed nights was 1.1 million (-26.8 %). Share of registered was 79 % and non-registered 21 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 82 percent (July)
In July 2021, 345,000 registered bed nights were recorded in Helsinki (+82.1 %), of which 293,000 nights were spent by domestic visitors and 51,900 nights by foreigners. Registered domestic bed nights increased 83 percent and registered foreign bed nights increased 79 percent. In total, registered bed nights increased 82 percent from last year's July.
Most foreign registered bed nights were recorded for travelers from Germany (8,700 nights).
280,000 nights (+99.0 %) were spend by leisure visitors and 64,100 nights (+32.8 %) by business visitors.
Between January and July, 730,000 registered bed nights (+10.1 %) were recorded for domestic visitors and 126,000 (-68.0 %) for foreigners in Helsinki, in total 856,000 (-19.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Registered bed nights comparison between regions
192,000 tourists arrived to registered accommodation (July)
Arrivals to registered accommodation increased 76 percent compared to earlier year. Of all registered arrivals, 87.5 percent were domestic, and 12.5 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Helsinki on average 1.7 nights (+0.06) and foreigners 2.2 nights (+0.05).
218,000 air travelers
The airport received a total of 218,000 passengers, which means air passenger arrivals increased 65 percent. 44,600 travelers were transferring planes (+44.4 %) and 173,000 were local passengers (+71.7 %).
Of local passengers, 84.1 % arrived from abroad, thus the share of domestic passengers was 15.9 %. For transferring passengers, the share of travelers arriving from abroad was 84.5 %.
In addition, there were 179,000 passengers departing the airport (+66.6 %), therefore the total number of trips via the airport was 397,000 (+65.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
229,000 passengers by ferries (July)
There were 229,000 arriving passengers by ferries. In total, the arrivals to port decreased 42 percent. The number of departing passengers was 234,000 (-40.5 %). Most arrivals were from Estonia (211,000 arrivals).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (July)
The number of foreign visitors in July was 61,600 (+74.5 %). Out of them 20,000 were on a daytrip and 41,700 stayed at least for one night.
The cumulative number of foreign visitors between January and July was 128,000 (-73.4 %).
Total consumption of these visitors in Helsinki in July was 14.0 million euro (228 per visitor). Overnight visitors spent 11.8 million euro and day visitors 2.2 million euro. Between January and July the consumption was 30.0 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 17.1 million euro (July)
Total accommodation sales in July were 17.1 million euro (+6.0 million). The share of Airbnb and Vrbo was 10.9 percent. Therefore, registered accommodation sales were 15.2 million euro (+6.5 million) and non-registered sales 1.9 million euro (-514,000).
Total January-July sales were 51.8 million euro and they decreased 31.0 million euro from the previous year.
Average prices
|
July 2021
Amount |
Change |
jan-July 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 111 € | -6.7 % | 107 € | 13.1 % |
| Adr (Registered) | 91 € | 0.9 % | 90 € | -15.1 % |
| Revpar (Non-Registered) | 74 € | 5.8 % | 57 € | 8.7 % |
| Bed Night (Registered) | 44 € | -3.8 % | 51 € | -22.4 % |
| Revpar (Registered) | 44 € | 21.8 % | 23 € | -51.8 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (July)
Registered Accommodation
66 accommodation establishments (+13)
11,100 rooms (+3,100)
22,100 beds (+5,700)
Room utilization 48.5 % (+8.3)
Unsold rooms 5,700
Bed utilization 48.5 % (+11)
Airbnb and Vrbo
1,600 accommodation establishments (-480)
1,400 apartments (-440)
2,100 rooms (-690)
Apartment utilization 66.9 % (+7.9)
Unsold apartments 460
Registered room utilization for establishments
Non-registered room capacity
Visits to marketing website
There were a total of 261,000 user sessions at Helsinki marketing website in August. The share of visitors using a foreign language in their web browser was 42.4 percent out of all website visitors. The number of total user sessions increased 64 percent from last year's August.
Website's user sessions by language
Global Google searches for "helsinki"
Global Google searches for "helsinki + keyword"
Google searches for "helsinki" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction (July)
Average customer satisfaction score on Booking.com given by accommodation customers in July was 8.29/10 (-0.06).
Accommodation customer satisfaction by nationalities
Accommodation customer satisfaction comparison between regions
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research
Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300
,
helsinki.touristinfo@hel.fi
,
myhelsinki.fi
More information available at the dashboard