Helsinki
Accommodation and Travel Stats

March 2020

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 300,000
6 %
icon: finland 166,000
12 %
icon: foreign 134,000
1 %
Top 3:
Russia
14,500
28 %
United Kingdom
11,200
5 %
Germany
10,500
6 %
Visitors icon
Visitors (February)
icon: star 181,000
4 %
icon: finland 107,000
9 %
icon: foreign 73,400
3 %
Top 3:
Russia
8,900
27 %
Sweden
5,900
2 %
United Kingdom
5,900
4 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 21.7 mill.
6 %
Average prices:
Night
72.40 €
0.50 €
Room
113.70 €
2.60 €
RevPAR
73.60 €
0.50 €
Capacity icon
Capacity (February)
icon: establishment 70
5 %
icon: room 10,200
4 %
icon: bed 20,400
3 %
Tax Free icon
Tax Free (January)
icon: star 47 %
China
67 %
Russia
21 %
Japan
1 %
Weather icon
Weather
icon: temperature 2.4 °C
2.0 °C
icon: rain 49 mm
5 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased six percent (February)

In February 2020, 300,000 bed nights were recorded in Helsinki (+5.5 %), of which 166,000 nights were spent by domestic visitors and 134,000 nights by foreigners. Domestic bed nights increased 12 percent and foreign bed nights decreased one percent. In total, bed nights increased six percent from last year's February.

Most foreign bed nights were recorded for travelers from Russia (14,500 nights).

151,000 nights (+5.9 %) were spend by leisure visitors and 149,000 nights (+5.1 %) by business visitors.

Between January and February, 325,000 bed nights (+13.0 %) were recorded for domestic visitors and 297,000 (+3.0 %) for foreigners in Helsinki, in total 622,000 (+8.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 16.2 percent (February)

Total of 1.8 million bed nights (+7.2 %) were recorded in the whole country, of which 1.2 million nights (+10.1 %) were spent by domestic visitors and 613,000 nights (+1.9 %) by foreigners.

The market share of Helsinki out of total bed nights was 16.2 % (-0.3 percentage points), out of domestic bed nights 13.4 % and foreign bed nights 21.9 %.

Bed nights comparison between regions

Bed nights in foreign comparison regions

181,000 tourists arrived to accommodation (February)

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 59.4 percent were domestic, and 40.6 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Helsinki on average 1.5 nights (+0.03) and foreigners 1.8 nights (+0.03).

84,100 international congress guests in 2019

The number of international congress quests increased 80 percent from the previous year.

There was a total of 400 congresses organized (+66) in 2019.

543,000 air travelers

The airport received a total of 543,000 passengers, which means air passenger arrivals decreased 55 percent. 136,000 travelers were transferring planes (-57.6 %) and 407,000 were local passengers (-53.8 %).

Of local passengers, 81.5 % arrived from abroad, thus the share of domestic passengers was 18.5 %. For transferring passengers, the share of travelers arriving from abroad was 76.7 %.

In addition, there were 203,000 passengers departing the airport (-62.6 %), therefore the total number of trips via the airport was 746,000 (-57.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

368,000 passengers by ferries (January)

There were 368,000 arriving passengers by ferries. In total, the arrivals to port increased 12 percent. The number of departing passengers was 345,000 (+15.9 %). Most arrivals were from Estonia (290,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 24.8 million euro (February)

Total accommodation sales in February were 24.8 million euro (+2.2 million). The share of Airbnb and HomeAway was 14.1 percent. Therefore, registered accommodation sales were 21.7 million euro (+1.3 million) and Airbnb and HomeAway sales 3.1 million euro (+944,000).

Total January-February sales were 51.7 million euro and they increased 5.3 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 114 € 2.3 % 113 € 3.2 %
Adr (Airbnb & Homeaway) 94 € -4.6 % 98 € -4.3 %
Revpar (Registered) 74 € -0.7 % 74 € 3.1 %
Bed Night (Registered) 72 € 0.7 % 72 € 0.3 %
Revpar (Airbnb & Homeaway) 63 € 2.6 % 65 € 4.6 %

Tax free sales +47.4 % (January)

Tax free sales increased 47 percent from the previous year.

(Russians +20.9 %, Chinese +66.6 %, Japanese -0.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

70 accommodation establishments (-4)
10,200 rooms (+350)
20,400 beds (+640)

Room utilization 64.7 % (-2.0)
Unsold rooms 3,600

Airbnb and HomeAway

2,400 apartments (+390)
350 private rooms (+5)
29 shared rooms (-5)

Apartment utilization 67.1 % (+4.7)
Unsold apartments 800

Registered room utilization

Visits to marketing website (February)

There were a total of 244,000 user sessions at Helsinki marketing website in February. The share of visitors using a foreign language in their web browser was 48.1 percent out of all website visitors. The number of total user sessions increased 12 percent from last year's February.

Website's user sessions by language

Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Helsinki Marketing, Statistics Finland

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300, helsinki.touristinfo@hel.fi, myhelsinki.fi

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