Helsinki
Accommodation and Travel Stats

March 2021

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 80,100
73 %
icon: finland 70,100
58 %
icon: foreign 10,000
92 %
Top 3:
Estonia
1,500
65 %
Germany
880
92 %
Sweden
780
91 %
Visitors icon
Visitors (February)
icon: star 46,900
74 %
icon: finland 42,900
60 %
icon: foreign 3,900
94 %
Top 3:
Germany
420
93 %
Estonia
360
84 %
Sweden
320
95 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.2 mill. €
68 %
Average prices:
Night
56.80 €
20.20 €
Room
84.60 €
30.10 €
RevPAR
15.50 €
24.20 €
Capacity icon
Capacity
icon: room 8,600
19 %
icon: bed 17,100
19 %
Foreign Visitor Spending icon
Foreign Visitor Spending (February)
icon: foreign 1.9 mill. €
94 %
Daily Visitors
182,000 €
Overnight Visitors
1.7 mill. €
Weather icon
Weather
icon: temperature -0.3 °C
2.5 °C
icon: rainfall 38 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

80,100 registered bed nights (February)

In February 2021, 80,100 bed nights were recorded in Helsinki (-73.0 %), of which 70,100 nights were spent by domestic visitors and 10,000 nights by foreigners. Domestic bed nights decreased 58 percent and foreign bed nights decreased 92 percent. In total, bed nights decreased 73 percent from last year's February.

Most foreign bed nights were recorded for travelers from Estonia (1,500 nights).

44,200 nights (-70.4 %) were spend by leisure visitors and 35,900 nights (-75.7 %) by business visitors.

Between January and February, 131,000 bed nights (-59.9 %) were recorded for domestic visitors and 21,400 (-92.7 %) for foreigners in Helsinki, in total 152,000 (-75.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 8.9 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Helsinki out of total bed nights was 8.9 % (-7.1 percentage points), out of domestic bed nights 8.3 % and foreign bed nights 16.9 %.

Bed nights comparison between regions

46,900 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 74 percent compared to earlier year. Of all arrivals, 91.6 percent were domestic, and 8.4 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Helsinki on average 1.6 nights (+0.08) and foreigners 2.5 nights (+0.72).

11,000 international congress guests in 2020

The number of international congress quests decreased 87 percent from the previous year.

There was a total of 75 congresses organized (-320) in 2020.

58,000 air travelers

The airport received a total of 58,000 passengers, which means air passenger arrivals decreased 86 percent. 15,200 travelers were transferring planes (-88.8 %) and 42,700 were local passengers (-84.3 %).

Of local passengers, 52.9 % arrived from abroad, thus the share of domestic passengers was 47.1 %. For transferring passengers, the share of travelers arriving from abroad was 88.0 %.

In addition, there were 44,900 passengers departing the airport (-77.9 %), therefore the total number of trips via the airport was 103,000 (-83.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

97,700 passengers by ferries (January)

There were 97,700 arriving passengers by ferries. In total, the arrivals to port decreased 73 percent. The number of departing passengers was 68,100 (-80.3 %). Most arrivals were from Estonia (95,800 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (February)

The number of foreign visitors in February was 9,000 (-94.5 %). Out of them 2,800 were on a daytrip and 6,100 stayed at least for one night.

The cumulative number of foreign visitors between January and February was 20,600 (-94.4 %).

Total consumption of these visitors in Helsinki in February was 1.9 million euro (214 per visitor). Overnight visitors spent 1.7 million euro and day visitors 182,000 euro. Between January and February the consumption was 4.6 million euro.

Accommodation sales 3.2 million euro

Registered accommodation sales in March were 3.2 million euro (-6.9 million).

Registered January-March sales were 11.7 million euro and they decreased 43.5 million euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Registered) 85 € -26.2 % 87 € -23.2 %
Bed Night (Registered) 57 € -26.2 % 56 € -23.9 %
Revpar (Registered) 15 € -61.0 % 17 € -73.1 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8,600 rooms (-2,000)
17,100 beds (-4,000)

Room utilization 18.3 % (-16)
Unsold rooms 7,000

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 104,000 user sessions at Helsinki marketing website in March. The share of visitors using a foreign language in their web browser was 52.7 percent out of all website visitors. The number of total user sessions decreased 29 percent from last year's March.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.5/10 (+0.04).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300 , helsinki.touristinfo@hel.fi , myhelsinki.fi

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