Helsinki
Accommodation and Travel Stats

December 2020

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 95,100
74 %
icon: finland 80,400
60 %
icon: foreign 14,600
91 %
Visitors icon
Visitors (November)
icon: star 54,500
76 %
icon: finland 48,300
65 %
icon: foreign 6,200
93 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 5.5 mill. €
84 %
Average prices:
Night
58.10 €
36.00 €
Room
87.10 €
49.00 €
RevPAR
16.00 €
90.60 €
Capacity icon
Capacity (November)
icon: establishment 76
3 %
icon: room 11,600
7 %
icon: bed 23,000
7 %
Foreign Visitor Spending icon
Foreign Visitor Spending (November)
icon: foreign 3.0 mill. €
93 %
Daily Visitors
217,000 €
Overnight Visitors
2.8 mill. €
Weather icon
Weather
icon: temperature 1.5 °C
1.5 °C
icon: rainfall 67 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

95,100 registered bed nights (November)

In November 2020, 95,100 bed nights were recorded in Helsinki (-73.9 %), of which 80,400 nights were spent by domestic visitors and 14,600 nights by foreigners. Domestic bed nights decreased 60 percent and foreign bed nights decreased 91 percent. In total, bed nights decreased 74 percent from last year's November.

50,200 nights (-69.6 %) were spend by leisure visitors and 44,900 nights (-77.5 %) by business visitors.

Between January and November, 1.1 million bed nights (-45.1 %) were recorded for domestic visitors and 482,000 (-78.4 %) for foreigners in Helsinki, in total 1.5 million (-63.0 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 77,000 bed nights in December 2020.

Registered bed nights

Bed nights by country of arrival

Market share 11.7 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Helsinki out of total bed nights was 11.7 % (-11.6 percentage points), out of domestic bed nights 11.0 % and foreign bed nights 16.8 %.

Bed nights comparison between regions

54,500 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 76 percent compared to earlier year. Of all arrivals, 88.6 percent were domestic, and 11.4 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Helsinki on average 1.7 nights (+0.19) and foreigners 2.4 nights (+0.49).

11,000 international congress guests in 2020

The number of international congress quests decreased 87 percent from the previous year.

There was a total of 75 congresses organized (-320) in 2020.

71,300 air travelers

The airport received a total of 71,300 passengers, which means air passenger arrivals decreased 91 percent. 11,800 travelers were transferring planes (-96.5 %) and 59,500 were local passengers (-88.2 %).

Of local passengers, 68.6 % arrived from abroad, thus the share of domestic passengers was 31.4 %. For transferring passengers, the share of travelers arriving from abroad was 79.3 %.

In addition, there were 63,000 passengers departing the airport (-87.9 %), therefore the total number of trips via the airport was 134,000 (-90.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

112,000 passengers by ferries (November)

There were 112,000 arriving passengers by ferries. In total, the arrivals to port decreased 71 percent. The number of departing passengers was 106,000 (-73.2 %). Most arrivals were from Estonia (110,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption (November)

The number of foreign visitors in November was 13,200 (-92.8 %). Out of them 3,400 were on a daytrip and 9,900 stayed at least for one night.

The cumulative number of foreign visitors between January and November was 562,000 (-78.4 %).

Total consumption of these visitors in Helsinki in November was 3.0 million euro (227 per visitor). Overnight visitors spent 2.8 million euro and day visitors 217,000 euro. Between January and November the consumption was 124.3 million euro.

Accommodation sales 7.2 million euro (November)

Total accommodation sales in November were 7.2 million euro (-30.4 million). The share of Airbnb and Vrbo was 21.3 percent. Therefore, registered accommodation sales were 5.5 million euro (-28.7 million) and non-registered sales 1.5 million euro (-1.4 million).

Total January-November sales were 117.6 million euro and they decreased 249.0 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Non-Registered) 135 € 33.9 %  102 € 3.6 %
Adr (Registered) 87 € -36.0 %  101 € -19.1 % 
Revpar (Non-Registered) 72 € 8.0 % 56 € -19.4 % 
Bed Night (Registered) 58 € -38.3 %  63 € -20.4 % 
Revpar (Registered) 16 € -85.0 %  28 € -69.9 % 

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 4.5 million in December 2020.

Tax free sales +47.4 % (January)

Tax free sales increased 47 percent from the previous year.

(Russians +20.9 %, Chinese +66.6 %, Japanese -0.8 %)

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (November)

Registered Accommodation

76 accommodation establishments (+2)
11,600 rooms (+800)
23,000 beds (+1,600)

Room utilization 18.4 % (-60)
Unsold rooms 9,400
Bed utilization 13.6 % (-43)

Airbnb and Vrbo

1,700 accommodation establishments (-710)
1,400 apartments (-640)
2,100 rooms (-820)

Apartment utilization 53.4 % (-13)
Unsold apartments 660

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 171,000 user sessions at Helsinki marketing website in December. The share of visitors using a foreign language in their web browser was 56.1 percent out of all website visitors. The number of total user sessions decreased 41 percent from last year's December.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.32/10 (-0.17).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300, helsinki.touristinfo@hel.fi, myhelsinki.fi

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