Helsinki
Accommodation and Travel Stats

May 2022

Helsinki: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 354,000
270 %
icon: finland 198,000
142 %
icon: foreign 155,000
1,025 %
Visitors icon
Visitors
icon: star 193,000
249 %
icon: finland 125,000
151 %
icon: foreign 68,500
1,107 %
Accommodation Sales icon
Accommodation Sales
icon: star 29.8 mill. €
421 %
Average prices:
Night
84.10 €
24.50 €
Room
126.40 €
31.70 €
RevPAR
79.80 €
61.10 €
Capacity icon
Capacity
icon: establishment 72
14 %
icon: room 12,400
15 %
icon: bed 24,300
13 %
Visitor Spending icon
Visitor Spending
icon: foreign 37.2 mill. €
1,107 %
Daily Visitors
5.7 mill. €
Overnight Visitors
31.5 mill. €
Weather icon
Weather
icon: temperature 8.6 °C
0.5 °C
icon: rainfall 47 mm
40 mm

Registered bed nights increased 270 percent

In May 2022, 354,000 registered bed nights were recorded in Helsinki (+269.7 %), of which 198,000 nights were spent by domestic visitors and 155,000 nights by foreigners. Registered domestic bed nights increased 142 percent and registered foreign bed nights increased 1,000 percent. In total, registered bed nights increased 270 percent from last year's May.

184,000 nights (+254.1 %) were spend by leisure visitors and 169,000 nights (+288.4 %) by business visitors.

Between January and May, 664,000 registered bed nights (+115.6 %) were recorded for domestic visitors and 419,000 (+658.9 %) for foreigners in Helsinki, in total 1.1 million (+198.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 22.8 percent

Total of 1.6 million registered bed nights (+82.8 %) were recorded in the whole country, of which 1.2 million nights (+58.1 %) were spent by domestic visitors and 323,000 nights (+350.5 %) by foreigners.

The market share of Helsinki out of total registered bed nights was 22.8 % (+11.5 percentage points), out of domestic bed nights 16.1 % and foreign bed nights 48.2 %.

Comparison of registered bed nights between regions

193,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 250 percent compared to earlier year. Of all registered arrivals, 64.5 percent were domestic, and 35.5 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Helsinki on average 1.6 nights (-0.06) and foreigners 2.3 nights (-0.17).

711,000 air travelers

The airport received a total of 711,000 passengers, which means air passenger arrivals increased 810 percent. 139,000 travelers were transferring planes (+881.6 %) and 572,000 were local passengers (+792.4 %).

Of local passengers, 88.2 % arrived from abroad, thus the share of domestic passengers was 11.8 %. For transferring passengers, the share of travelers arriving from abroad was 83.7 %.

In addition, there were 427,000 passengers departing the airport (+832.1 %), therefore the total number of trips via the airport was 1.1 million (+817.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

311,000 passengers by ferries (April)

There were 311,000 arriving passengers by ferries. In total, the arrivals to port increased 400 percent. The number of departing passengers was 316,000 (+381.1 %). Most arrivals were from Estonia (245,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in May was 162,000 (+1,106.7 %). Out of them 51,000 were on a daytrip and 111,000 stayed at least for one night.

The cumulative number of foreign visitors between January and May was 445,000 (+774.3 %).

Total consumption of these visitors in Helsinki in May was 37.2 million euro (229 per visitor). Overnight visitors spent 31.5 million euro and day visitors 5.7 million euro. Between January and May the consumption was 105.2 million euro.

Accommodation sales 32.4 million euro

Total accommodation sales in May were 32.4 million euro (+25.5 million). The share of Airbnb and Vrbo was 8.0 percent. Therefore, registered accommodation sales were 29.8 million euro (+24.0 million) and non-registered sales 2.6 million euro (+1.5 million).

Total January-May sales were 87.5 million euro and they increased 62.0 million euro from the previous year.

Average prices

= change at least 10 %
May 2022
Amount
Change jan-May 2022
Amount
Change
Adr (Registered) 126 € 33.5 % 114 € 27.1 %
Adr (Non-Registered) 116 € 6.1 % 104 € -0.7 %
Bed Night (Registered) 84 € 41.0 % 73 € 27.0 %
Revpar (Non-Registered) 84 € 53.8 % 66 € 30.3 %
Revpar (Registered) 80 € 327.5 % 45 € 180.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

72 accommodation establishments (+9)
12,400 rooms (+1,600)
24,300 beds (+2,900)

Room utilization 63.1 % (+43)
Unsold rooms 4,600

Airbnb and Vrbo

1,700 accommodation establishments (+167)
1,500 apartments (+135)
2,100 rooms (+168)

Apartment utilization 72.2 % (+22)
Unsold apartments 410

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 261,000 user sessions at Helsinki marketing website in May. The share of visitors using a foreign language in their web browser was 47.9 percent out of all website visitors. The number of total user sessions increased 80 percent from last year's May.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

Accommodation customer satisfaction (April)

Average customer satisfaction score on Booking.com given by accommodation customers in April was 8.21/10.

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Helsinki Marketing, Statistics Finland, Tak Border Research, Tak Research

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300 , helsinki.touristinfo@hel.fi , myhelsinki.fi

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