Helsinki
Accommodation and Travel Stats

January – December 2019

Helsinki: Tourism in a nutshell

icon: star 4.5 mill.
8 %
icon: finland 2.1 mill.
12 %
icon: foreign 2.4 mill.
4 %
icon: star 2.6 mill.
6 %
icon: finland 1.3 mill.
8 %
icon: foreign 1.2 mill.
4 %
icon: star 352.6 mill. €
13 %
Average prices:
Night
78.50 €
3.40 €
Room
124.60 €
7.00 €
RevPAR
92.60 €
3.40 €
icon: establishment 74
3 %
icon: room 10,500
9 %
icon: bed 20,900
9 %
icon: room 74 %
2 %
icon: bed 58 %
2 %
icon: temperature 6.9 °C
0.2 °C
icon: rainfall 744 mm
282 mm
icon: Instagram followers 1,800
-1 %
icon: Facebook followers 350
icon: Twitter followers 33
-1 %

Registered bed nights increased eight percent

In Jan–Dec 2019, 4.5 million registered bed nights were recorded in Helsinki (+7.7 %), of which 2.1 million nights were spent by domestic visitors and 2.4 million nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights increased four percent. In total, registered bed nights increased eight percent from last year's Jan–Dec.

2.4 million nights (+10.8 %) were spend by leisure visitors and 2.0 million nights (+4.2 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 19.4 percent

Total of 23.1 million registered bed nights (+3.9 %) were recorded in the whole country, of which 16.0 million nights (+4.2 %) were spent by domestic visitors and 7.1 million nights (+3.1 %) by foreigners.

The market share of Helsinki out of total registered bed nights was 19.4 % (+0.7 percentage points), out of domestic bed nights 13.0 % and foreign bed nights 34.2 %.

Comparison of registered bed nights between regions

2.6 million tourists arrived to registered accommodation

Arrivals to registered accommodation increased six percent compared to earlier year. Of all registered arrivals, 51.3 percent were domestic, and 48.7 percent were from foreign countries.

During Jan–Dec, domestic visitors stayed in registered accommodation in Helsinki on average 1.6 nights (+0.06) and foreigners 1.9 nights (+0.01).

15.1 million air travelers

The airport received a total of 15.1 million passengers, which means air passenger arrivals increased seven percent. 4.2 million travelers were transferring planes (+12.8 %) and 10.9 million were local passengers (+4.9 %).

Of local passengers, 86.5 % arrived from abroad, thus the share of domestic passengers was 13.5 %. For transferring passengers, the share of travelers arriving from abroad was 85.4 %.

In addition, there were 6.8 million passengers departing the airport (+0.4 %), therefore the total number of trips via the airport was 21.9 million (+4.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

6.4 million passengers by ferries

There were 6.4 million arriving passengers by ferries. In total, the arrivals to port increased two percent. The number of departing passengers was 6.4 million (+1.9 %). Most arrivals were from Estonia (4.5 million arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 352.6 million euro

Registered accommodation sales in Jan–Dec were 352.6 million euro (+39.2 million).

Average prices

= change at least 10 %
Jan-December 2019
Amount
Change
Adr (Registered) 125 € 6.0 %
Revpar (Registered) 93 € 3.8 %
Bed Night (Registered) 79 € 4.5 %

Tax free sales +22.4 %

Tax free sales increased 22 percent from the previous year.

(Russians -9.2 %, Chinese +32.5 %, Japanese +14.5 %)

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

74 accommodation establishments (+2)
10,500 rooms (+850)
20,900 beds (+1,800)

Room utilization 74.3 % (-1.5)
Unsold rooms 2,700
Bed utilization 58.0 % (-0.94)

Registered room utilization for establishments

Non-registered room capacity

Visits to marketing website

There were a total of 3.5 million user sessions at Helsinki marketing website in Jan–Dec. The share of visitors using a foreign language in their web browser was 50.1 percent out of all website visitors. The number of total user sessions increased 50 percent from last year's Jan–Dec.

Website's user sessions by language

Global Google searches for "helsinki + keyword"

Google searches for "helsinki" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Helsinki Marketing, Socialblade, Statistics Finland

Helsinki Marketing
PL 28, 00099 Helsingin kaupunki
+358 9 3101 3300 , helsinki.touristinfo@hel.fi , myhelsinki.fi

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