Accommodation and Travel Stats
January – December 2019
Helsinki: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
5.7 million bed nights in paid accommodation
Total of 5.7 million bed nights (+6.6 %) were recorded in paid accommodation in Helsinki in Jan–Dec 2019. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 78 % and non-registered 22 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased eight percent
In Jan–Dec 2019, 4.5 million registered bed nights were recorded in Helsinki (+7.7 %), of which 2.1 million nights were spent by domestic visitors and 2.4 million nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights increased four percent. In total, registered bed nights increased eight percent from last year's Jan–Dec.
2.4 million nights (+10.8 %) were spend by leisure visitors and 2.0 million nights (+4.2 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
2.6 million tourists arrived to registered accommodation
Arrivals to registered accommodation increased six percent compared to earlier year. Of all registered arrivals, 51.3 percent were domestic, and 48.7 percent were from foreign countries.
During Jan–Dec, domestic visitors stayed in registered accommodation in Helsinki on average 1.6 nights (+0.06) and foreigners 1.9 nights (+0.01).
15.1 million air travelers
The airport received a total of 15.1 million passengers, which means air passenger arrivals increased seven percent. 4.2 million travelers were transferring planes (+12.8 %) and 10.9 million were local passengers (+4.9 %).
Of local passengers, 86.5 % arrived from abroad, thus the share of domestic passengers was 13.5 %. For transferring passengers, the share of travelers arriving from abroad was 85.4 %.
In addition, there were 6.8 million passengers departing the airport (+0.4 %), therefore the total number of trips via the airport was 21.9 million (+4.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
6.4 million passengers by ferries
There were 6.4 million arriving passengers by ferries. In total, the arrivals to port increased two percent. The number of departing passengers was 6.4 million (+1.9 %). Most arrivals were from Estonia (4.5 million arrivals).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 391.8 million euro
Total accommodation sales in Jan–Dec were 391.8 million euro (+44.3 million). The share of Airbnb and Vrbo was 10.0 percent. Therefore, registered accommodation sales were 352.6 million euro (+39.2 million) and non-registered sales 39.3 million euro (+5.0 million).
|Adr (Registered)||125 €||6.0 %|
|Adr (Non-Registered)||99 €||9.2 %|
|Revpar (Registered)||93 €||3.8 %|
|Bed Night (Registered)||79 €||4.5 %|
|Revpar (Non-Registered)||69 €||12.6 %|
Tax free sales +22.4 %
Tax free sales increased 22 percent from the previous year.
(Russians -9.2 %, Chinese +32.5 %, Japanese +14.5 %)
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
74 accommodation establishments (+2)
10,500 rooms (+850)
20,900 beds (+1,800)
Room utilization 74.3 % (-1.5)
Unsold rooms 2,700
Bed utilization 58.0 % (-0.94)
Airbnb and Vrbo
2,700 accommodation establishments (-99)
2,300 apartments (-17)
3,400 rooms (-91)
Apartment utilization 70.2 % (+2.3)
Unsold apartments 690
Registered room utilization for establishments
Non-registered room capacity
Visits to marketing website
There were a total of 3.5 million user sessions at Helsinki marketing website in Jan–Dec. The share of visitors using a foreign language in their web browser was 50.1 percent out of all website visitors. The number of total user sessions increased 50 percent from last year's Jan–Dec.
Website's user sessions by language
Global Google searches for "helsinki"
Global Google searches for "helsinki + keyword"
Google searches for "helsinki" by search region
Sources: Airdna, Business Finland, Finavia, Finnish Transport Infrastructure Agency, Global Blue, Helsinki Marketing, Statistics Finland, Tak Research