Iisalmi
Accommodation and Travel Stats

October 2019

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Iisalmi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,800
5 %
icon: finland 4,400
3 %
icon: foreign 360
24 %
Visitors icon
Visitors
icon: star 3,000
4 %
icon: finland 2,800
6 %
icon: foreign 182
16 %
Accommodation Sales icon
Accommodation Sales
icon: star 312,000 €
2 %
Average prices:
Night
65.50 €
4.60 €
Room
91.30 €
9.50 €
RevPAR
37.40 €
1.40 €
Capacity icon
Capacity
icon: establishment 5.0
0 %
icon: room 270
0 %
icon: bed 530
0 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,800 registered bed nights

In October 2019, 4,800 bed nights were recorded in Iisalmi (-4.9 %), of which 4,400 nights were spent by domestic visitors and 360 nights by foreigners. Domestic bed nights decreased three percent and foreign bed nights decreased 24 percent. In total, bed nights decreased five percent from last year's October.

2,400 nights (-26.5 %) were spend by leisure visitors and 2,400 nights (+33.9 %) by business visitors.

Between January and October, 61,100 bed nights (+16.1 %) were recorded for domestic visitors and 8,900 (+99.9 %) for foreigners in Iisalmi, in total 70,100 (+22.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Iisalmi out of total bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

3,000 tourists arrived to accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 94.0 percent were domestic, and 6.0 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Iisalmi on average 1.5 nights (-0.14) and foreigners 2.0 nights (-0.2).

Ferry arrivals from different harbors

Accommodation sales 312,000 euro

Registered accommodation sales in October were 312,000 euro (+7,000).

Registered January-October sales were 3.3 million euro and they decreased 27,200 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 91 € 11.6 %  88 € 4.4 %
Bed Night (Registered) 66 € 7.6 % 48 € -19.1 % 
Revpar (Registered) 37 € 4.0 % 39 € 3.4 %

Tax free sales -47.4 %

Tax free sales decreased 47 percent from the previous year.

(Russians -54.1 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+0)
270 rooms (+0)
530 beds (+0)

Room utilization 41.0 % (-3.0)
Unsold rooms 159
Bed utilization 28.8 % (-1.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "iisalmi + keyword"

Google searches for "iisalmi" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.82/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Global Blue, Statistics Finland

More information available in the dashboard

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