Iisalmi
Accommodation and Travel Stats

December 2020

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Iisalmi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,000
39 %
icon: finland 2,900
29 %
icon: foreign 79
90 %
Visitors icon
Visitors
icon: star 1,800
34 %
icon: finland 1,800
28 %
icon: foreign 27
90 %
Accommodation Sales icon
Accommodation Sales
icon: star 172,000 €
33 %
Average prices:
Night
57.60 €
4.50 €
Room
83.30 €
6.80 €
RevPAR
17.00 €
17.10 €
Capacity icon
Capacity
icon: establishment 5.0
0 %
icon: room 270
0 %
icon: bed 530
0 %
utilization icon
Utilization
icon: room 20 %
46 %
icon: bed 15 %
53 %
Weather icon
Weather (June)
icon: rainfall 80 mm

3,000 registered bed nights

In December 2020, 3,000 registered bed nights were recorded in Iisalmi (-38.6 %), of which 2,900 nights were spent by domestic visitors and 79 nights by foreigners. Registered domestic bed nights decreased 29 percent and registered foreign bed nights decreased 90 percent. In total, registered bed nights decreased 39 percent from last year's December.

2,100 nights (-19.8 %) were spend by leisure visitors and 910 nights (-60.0 %) by business visitors.

Between January and December, 45,800 registered bed nights (-34.4 %) were recorded for domestic visitors and 3,600 (-65.0 %) for foreigners in Iisalmi, in total 49,300 (-38.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 766,000 registered bed nights (-56.9 %) were recorded in the whole country, of which 702,000 nights (-29.0 %) were spent by domestic visitors and 64,200 nights (-91.9 %) by foreigners.

The market share of Iisalmi out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

1,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 34 percent compared to earlier year. Of all registered arrivals, 98.5 percent were domestic, and 1.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Iisalmi on average 1.6 nights (-0.01) and foreigners 2.9 nights (+0.1).

Ferry arrivals from different harbors

Accommodation sales 172,000 euro

Registered accommodation sales in December were 172,000 euro (-86,100).

Registered January-December sales were 2.7 million euro and they decreased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 83 € -7.5 % 85 € -3.4 %
Bed Night (Registered) 58 € 8.4 % 55 € 12.1 %
Revpar (Registered) 17 € -50.2 % 27 € -29.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+0)
270 rooms (+0)
530 beds (+2)

Room utilization 20.4 % (-18)
Unsold rooms 210
Bed utilization 15.0 % (-17)

Registered room utilization for establishments

Global Google searches for "iisalmi + keyword"

Google searches for "iisalmi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (November)

Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.37/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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