Iisalmi
Accommodation and Travel Stats

February 2020

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Iisalmi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,200
13 %
icon: finland 4,300
18 %
icon: foreign 840
36 %
Top 3:
Russia
168
25 %
Estonia
84
300 %
Denmark
81
21 %
Visitors icon
Visitors
icon: star 3,100
8 %
icon: finland 2,900
10 %
icon: foreign 280
20 %
Top 3:
Russia
64
20 %
Japan
29
142 %
Estonia
27
238 %
Accommodation Sales icon
Accommodation Sales
icon: star 319,000 €
1 %
Average prices:
Night
61.70 €
7.20 €
Room
85.00 €
4.10 €
RevPAR
37.70 €
5.90 €
Capacity icon
Capacity
icon: establishment 5.0
0 %
icon: room 270
0 %
icon: bed 530
0 %
utilization icon
Utilization
icon: room 0.44
9 %
icon: bed 0.32
20 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

5,200 registered bed nights

In February 2020, 5,200 bed nights were recorded in Iisalmi (-12.6 %), of which 4,300 nights were spent by domestic visitors and 840 nights by foreigners. Domestic bed nights decreased 18 percent and foreign bed nights increased 36 percent. In total, bed nights decreased 13 percent from last year's February.

Most foreign bed nights were recorded for travelers from Russia (168 nights).

2,800 nights (-13.0 %) were spend by leisure visitors and 2,400 nights (-12.3 %) by business visitors.

Between January and February, 7,500 bed nights (-19.3 %) were recorded for domestic visitors and 1,700 (+37.6 %) for foreigners in Iisalmi, in total 9,200 (-12.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Iisalmi out of total bed nights was 0.3 % (-0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

3,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all arrivals, 91.1 percent were domestic, and 8.9 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Iisalmi on average 1.5 nights (-0.16) and foreigners 3.0 nights (+0.36).

Ferry arrivals from different harbors

Accommodation sales 319,000 euro

Registered accommodation sales in February were 319,000 euro (-3,500).

Registered January-February sales were 588,000 euro and they increased 15,800 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 85 € -4.6 % 86 € -1.6 %
Bed Night (Registered) 62 € 13.2 % 64 € 17.6 %
Revpar (Registered) 38 € -13.6 % 33 € -10.3 %

Tax free sales +21.4 % (January)

Tax free sales increased 21 percent from the previous year.

(Russians +18.3 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+0)
270 rooms (+0)
530 beds (+2)

Room utilization 44.3 % (-4.6)
Unsold rooms 150
Bed utilization 31.8 % (-8.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "iisalmi + keyword"

Google searches for "iisalmi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.75/10 (+0.68).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Global Blue, Statistics Finland

More information available at the dashboard

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