Iisalmi
Accommodation and Travel Stats

August 2020

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Iisalmi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,100
43 %
icon: finland 4,800
40 %
icon: foreign 310
72 %
Visitors icon
Visitors
icon: star 3,300
33 %
icon: finland 3,200
27 %
icon: foreign 43
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 301,000 €
12 %
Average prices:
Night
58.70 €
21.00 €
Room
84.00 €
2.20 €
RevPAR
36.90 €
1.70 €
Capacity icon
Capacity
icon: establishment 4.0
20 %
icon: room 260
10 %
icon: bed 510
13 %
utilization icon
Utilization
icon: room 44 %
2 %
icon: bed 32 %
29 %
Weather icon
Weather (June)
icon: rainfall 80 mm

5,100 registered bed nights

In August 2020, 5,100 registered bed nights were recorded in Iisalmi (-43.4 %), of which 4,800 nights were spent by domestic visitors and 310 nights by foreigners. Registered domestic bed nights decreased 40 percent and registered foreign bed nights decreased 72 percent. In total, registered bed nights decreased 43 percent from last year's August.

3,400 nights (-41.4 %) were spend by leisure visitors and 1,700 nights (-47.0 %) by business visitors.

Between January and August, 30,900 registered bed nights (-38.8 %) were recorded for domestic visitors and 2,900 (-59.4 %) for foreigners in Iisalmi, in total 33,800 (-41.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.7 million registered bed nights (-30.7 %) were recorded in the whole country, of which 1.5 million nights (-6.3 %) were spent by domestic visitors and 149,000 nights (-81.0 %) by foreigners.

The market share of Iisalmi out of total registered bed nights was 0.3 % (-0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

3,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 33 percent compared to earlier year. Of all registered arrivals, 98.7 percent were domestic, and 1.3 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Iisalmi on average 1.5 nights (-0.3) and foreigners 7.2 nights (+4.8).

Ferry arrivals from different harbors

Accommodation sales 301,000 euro

Registered accommodation sales in August were 301,000 euro (-40,700).

Registered January-August sales were 1.7 million euro and they decreased 931,000 euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 84 € -2.5 % 85 € -2.1 %
Bed Night (Registered) 59 € 55.6 % 52 € 11.1 %
Revpar (Registered) 37 € -4.5 % 29 € -27.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

4.0 accommodation establishments (-1)
260 rooms (-29)
510 beds (-78)

Room utilization 43.9 % (-0.9)
Unsold rooms 148
Bed utilization 32.5 % (-13)

Registered room utilization for establishments

Global Google searches for "iisalmi + keyword"

Google searches for "iisalmi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in August was 7.76/10 (-1.1).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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